organizational and internal sm and policy
DESCRIPTION
TRANSCRIPT
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Organizational Social MediaPlanning & Managing Social Media
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Job Description
What are the skills and qualifications necessary for the field?
SM Toolkit
Write a job description for a social media PR practitioner or manager.
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Functions of Organizational Social Media Planning & Managing
Listening and responding (crisis)
SM Policy
Internal Comm
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Getting started with SM How can the client benefit from SM?
What are some typical reservations and concerns?
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What we need to know How will this serve program objectives or benefit the org?
Who’s going to do it? Which departments are involved?
What’s the CO$T? Time, personnel and resources
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Planning and Managing Program planning
Creating objectives Voice and Tone Editorial Calendar
Managing day-to-day strategic efforts
Communicating on behalf of the org--“real time” responses and crises
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Internal Social Media Social Media Policy
Managing internal social media platforms and programs that facilitate employee communication
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Systems Theory Closed System: Asymmetrical
Open System: Symmetrical
PR: Boundary Spanner
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Writing the Social Media Policy What are the necessary elements
of a social media policy?
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Internal Social Media Boost employee morale, ownership, internal branding
Collaborative environment and engagement
New policies and procedures
Set the tone for external social media comm
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Dell’s Social Media Listening Command Center
Social media education
From a 20 min video & exam, to “continuing ed” credit system
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Internal SM Efforts Blog Blast
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Managing a Crisis
Mistakes and bad decisions last longer, travel faster!