organization summary · 2018. 12. 14. · s chief executive officer’s proposed fy 2020 annual...

Or

ga

niz

ati

on

s

47 Chief Executive Officer’s PROPOSED FY 2020 Annual Operating Budget PRINCE GEORGE’S COUNTY PUBLIC SCHOOLS

Organization Summary

FY 2020 FY 2020

Proposed Proposed

Organization FTE Funding

Chief, Communications & Community Engagement 3.00 556,779

Communications 25.00 4,661,694

Community Partnerships 6.00 715,164

TOTAL OPERATING STAFFING & EXPENDITURES 34.00 5,933,637$

Or

ga

niz

ati

on

s

Page 148 Chief Executive Officer’s PROPOSED FY 2020 Annual Operating Budget PRINCE GEORGE’S COUNTY PUBLIC SCHOOLS

Chief, Communications & Community Engagement Budget Accountability: Christian Rhodes, Chief of Staff

MISSION

To serve as principal advisor providing comprehensive and proactive communications, strategies and

planning, media relations, and news analysis to the Board of Education and C hief Executive Off icer (CEO).

The stakeholder target audience includes the Board of Education, the Chief Executive Officer's leadership

team, school district employees, and news media and community leaders.

SUPPORTING THE STRATEGIC PLAN CORE SERVICES

Support the vis ion and assist with guiding the work of the Communication and Transparency Plan outlined in the Interim CEO's Work Plan.

Develop strategies and focus on areas to support the district in improving how, when, and what we communicate to our stakeholders along with engaging our core customers.

Synchronizes endeavors among off ices w ith

dist inct responsibil ities for employee/student

diversity matters; family and community

outreach/engagement; and business/corporate

partnerships so as to ensure that efforts are

coherent, consistent, cost -effective, and

coordinated, staying on message;

Create and implement a marketing program that

enhances PGCPS' image in the eye of the public

and elected off icia ls, as well as the corporate and

grant community, with a recognizable "brand"

ref lect ive of a school distr ict on an upward

trajectory able to meet the needs of al l i ts

students.

CORE SERVICES

Develop a strategic communication plan aligned with PGCPS' missio n, vision and goals, to enhance the distr ict's image and "brand" while imparting public information in a transparent manner;

EXPECTED OUTCOMES

Increase the number of users across all PGCPS communication platforms (website, email, social media,

television station, etc.) by 5% from FY 20 19.

Increase the number of strategic partnerships by 5% from FY 2019.

Increase the public’s perception of PGCPS by 5% through c limate survey and perception data .

DISCRETIONARY SPENDING PLAN

Contracted Services supports various surveys, communication and branding services, marketing or software

services or tools, services to facil itate community or systemic events through consult ing firms, and

equipment to market the school distr ict.

Supplies & Materials supports staff development supplies; professional development; trainings; materials

and supplies needed for community or systemic events - al l to support the daily operations of the off ice.

Other Operating Costs supports local mileage reimbursement for off ice staf f that travel to schools and/or

various sites conducting business, or to attend off -site meetings; to cover non-local travel expenses for

registration and conferences attended for professional development purp oses.

Or

ga

niz

ati

on

s


Operating Budget Staffing by Position

Operating Budget Expenditures by Object / Sub-Object

FY 2018 FY 2019 FY 2019 FY 2020

Actual Approved Estimated Proposed

Administrative Secretary 0.00 0.00 1.00 1.00

Associate Superintendent 0.00 0.00 1.00 1.00

Support Officer 0.00 0.00 0.00 1.00

Total UNRESTRICTED 0.00 0.00 2.00 3.00

TOTAL OPERATING STAFFING 0.00 0.00 2.00 3.00

UNRESTRICTED

Chief, Communications & Community

Engagement

FY 2018 FY 2019 FY 2019 FY 2020


Salaries & Wages

Other Admin/Professionals/Specialists - - 186,492 307,316

Secretaries and Clerks - - 100,694 104,469

Salaries & Wages Total - - 287,186 411,785

Employee Benefits

FICA /Medicare - - 21,970 28,180

Insurance Benefits - Active Employees - - 17,200 32,813

Life Insurance - - 1,109 1,751

Retirement/Pension - Employee - - 25,846 27,660

Workman's Compensation - - 5,744 6,590

Employee Benefits Total - - 71,869 96,994

Contracted Services

Other Contracted Services - - - 14,000

Technical Contracted Services - - - 25,000

Contracted Services Total - - - 39,000

Supplies & Materials

Office Supplies - - - 1,000

Supplies & Materials Total - - - 1,000

Other Operating Expenses

Meeting Expense - - - 5,000

Local Travel - Per Mile Basis - - - 3,000

Other Operating Expenses Total - - - 8,000

Total UNRESTRICTED - - 359,055 556,779

TOTAL OPERATING EXPENDITURES -$ -$ 359,055$ 556,779$

UNRESTRICTED

Chief, Communications & Community

Engagement

Or

ga

niz

ati

on

s


Operating Budget by Cost Center

Program Enhancement

FY 2020

Proposed

20101 Chief of Communications & Community Engagement 556,779

TOTAL OPERATING EXPENDITURES 556,779$

Cost Center Number Description

FTE Position

Costs

Discretionary

Funds Total Cost

1.00 $ 151,991 $ - $ 151,991

1.00 $ 151,991 $ - $ 151,991

Chief, Communications & Community Engagement

Foundations Relations Officer

Request for 1.00 Foundation Relations Officer to support project management, development and fundraising efforts for the Excellence

in Education Foundation for PGCPS.

Total Program Enhancement

Or

ga

niz

ati

on

s


Communications Budget Accountability: Raven Hill

Public Information / Communications Executive Director

MISSION

To uti l ize publ ic information, digital and visual communications and web services to inform and educate

targeted audiences about Prince George’s County public school programs, achievements and init iatives.


Supports the strategic plan through the

development and implementation of

strategies for the Improve Customer Service,

Communication and Culture teams.

Develops related communication and

marketing strategies for the other strategy

teams.

Manage media relations, employee

communications, digital marketing and crisis

communications.

Provide accurate, compelling and timely public

information.

Enhance the PGCPS reputation and brand through

effective marketing and communications

strategies.

EXPECTED OUTCOMES

Increased engagement by 10% with internal and external stakeholders as measured monthly by

website/social media analyt ics and e -message/newsletter open rates.

Improved PGCPS public perception as measured at least 60% of respondents by quarterly surveys and

fall/spring focus groups.

Enhance outreach to Latino families by developing a Spanish -language social media site and video

program with goal of 10% of Spanish-speaking famil ies accessing tools.


Salaries & Wages supports temporary office assistance and overtime for hourly staff who work beyond their

contracted hours at the request of their supervisor.

Contracted Services supports the cost of vendor contracts for social media monitoring, unlimited messaging

services, website content publishing, and translat ion services; software licenses for digital and visual

communications; and advertis ing costs for promoting PGCPS events via radio, social media, and newspaper

supplements.

Supplies & Materials supports suppl ies used in the daily operations of the off ice.

Other Operating Costs supports local travel reimbursement for office staff who attend off -site meetings;

dues and subscriptions for educational memberships such as the National School Public Relations

Association; and registration and non-local travel.

Capital Outlay supports the purchase/replacement of studio, television and camera equipment as needed.

Or

ga

niz

ati

on

s




FY 2018 FY 2019 FY 2019 FY 2020


Admin Support Specialist 13.00 12.00 12.00 12.00

Admin Support Technician 1.00 2.00 2.00 2.00

Instructional Supervisor 1.00 1.00 1.00 1.00

Executive Director 1.00 1.00 1.00 1.00

Officer 1.00 1.00 1.00 1.00

Secretary 2.00 2.00 2.00 2.00

Translator 6.00 6.00 6.00 6.00


Admin Support Technician 1.00 0.00 0.00 0.00

Total RESTRICTED 1.00 0.00 0.00 0.00


UNRESTRICTED

Communications

RESTRICTED

FY 2018 FY 2019 FY 2019 FY 2020


Salaries & Wages

Hourly Interpreter 701,876 325,961 325,961 629,850

Other Admin/Professionals/Specialists 1,461,436 1,507,134 1,507,134 1,512,735

Other Support Staff 277,627 424,781 424,781 451,263

Overtime 2,799 7,902 7,902 4,000

PGCEA Sp Ed Step 1 Pay Differential 46 - - -

Secretaries and Clerks 149,219 146,161 146,161 157,207

Temp Office Worker 9,412 5,050 5,050 5,050

Unrestricted Unallocated Full-Time 14,627 - - -

Salaries & Wages Total 2,617,043 2,416,989 2,416,989 2,760,105

Employee Benefits

FICA /Medicare 186,602 182,827 182,827 210,416

Insurance Benefits - Active Employees 214,758 239,566 239,566 232,133

Life Insurance 7,551 8,035 8,035 9,027

Retirement/Pension - Employee 100,329 120,915 120,915 126,584

Workman's Compensation 8,599 48,194 48,194 44,110

Employee Benefits Total 517,838 599,537 599,537 622,270

Contracted Services

Advertising & Other Costs 2,028 3,000 3,000 3,000

Catering Services 1,050 700 700 -

Instructional Contracted Services 159,464 60,000 60,000 60,000

M&R Equipment 536 - - -

Other Contracted Services - - - 170,000

UNRESTRICTED

Communications

Or

ga

niz

ati

on

s



FY 2018 FY 2019 FY 2019 FY 2020


Contracted Services

Printing In-House 24,850 32,102 32,102 32,102

Professional Contracted Services 182,745 170,759 170,759 143,406

School Activity Transportation 440 - - -

Software License 5,039 14,000 14,000 581,000

Technical Contracted Services 106,881 9,368 9,368 173,268

Contracted Services Total 483,033 289,929 289,929 1,162,776


Office Supplies 2,705 2,703 2,703 2,705

Other Misc Supplies 1,591 500 500 500

Supplies & Materials Total 4,297 3,203 3,203 3,205


Dues & Subscriptions 725 703 703 970

Excess Property-RMF - 2,250 - -

Local Travel - Per Mile Basis 6,420 15,082 15,082 7,500

Non-Local Travel Expenses 2,361 5,000 5,000 2,500

Other Travel Related Expenditures 139 - - -

Registration Fees 715 4,906 7,156 2,625

Other Operating Expenses Total 10,359 27,941 27,941 13,595

Capital Outlay

Educational Communication Equipment 22,495 19,973 19,973 19,973

Capital Outlay Total 22,495 19,973 19,973 19,973

Total UNRESTRICTED 3,655,066$ 3,357,572$ 3,357,572$ 4,581,924$

RESTRICTED

Salaries & Wages

Other Support Staff 73,778 - - -

Overtime 2,372 - - -

Salaries & Wages Total 76,150 - - -

Employee Benefits

FICA /Medicare 5,659 - - -

Insurance Benefits - Active Employees 6,707 - - -

Life Insurance 287 - - -

Retirement/Pension - Teachers 11,620 - - -

Workman's Compensation 411 - - -

Employee Benefits Total 24,683 - - -

Contracted Services

Rental of Buildings - - 57,746 57,746

Contracted Services Total - - 57,746 57,746



Other Misc Supplies 2,760 - 17,024 17,024

Supplies & Materials Total 2,760 - 17,024 17,024

UNRESTRICTED

Communications

Or

ga

niz

ati

on

s




Program Enhancements

FY 2018 FY 2019 FY 2019 FY 2020


RESTRICTED


Other Miscellaneous Expense - - 5,000 5,000

Other Operating Expenses Total - - 5,000 5,000

Total RESTRICTED 103,593$ -$ 79,770$ 79,770$

TOTAL OPERATING EXPENDITURES 3,758,659$ 3,357,572$ 3,437,342$ 4,661,694$

Communications

FY 2020

Proposed

20100 Communications 2,840,502

42411 Office of Interpreting & Translating 1,821,192

TOTAL OPERATING EXPENDITURES 4,661,694$


FTE Position

Costs

Discretionary

Funds Total Cost

0.00 $ - $ 575,000 $ 575,000

0.00 $ - $ 485,000 $ 485,000

0.00 $ - $ 1,060,000 $ 1,060,000 Total Program Enhancements

Interpreting & Translation

Additional discretionary funding supports increased requests for interpreters that provide written and verbal language access services

to families and central office staff, and translation of materials and Special Education Individual Education plans (IEPs).

Communications

Web Services - Content Management System Upgrade

Request supports the migration of PGCPS' current website content management system (Ekton) which serves as the chief publisher of

content to all school and office webpages and the main PGCPS homepage to a new content management system as Ektron was

discontinued back in 2015 and the company plans to end support for Ektron soon.

Or

ga

niz

ati

on

s


Community Partnerships Budget Accountability: Barbara Holt Streeter , Partnerships Officer

MISSION

To create programs and opportunities with internal and external Partners in Education which will benef it

students and schools, secure funding for strategic prior ities, execute and oversee community events through

strategic marketing and public relat ions opportunities while raising the PGCPS brand profile .


Provide opportunit ies for collaboration and

support of businesses, non-profits,

volunteers and community organizations to

provide direct services to the schools which

will support students and staff.

Increase the brand profi le of PGCPS while

monitoring marketing real estate across PGCPS

platform, to expand exist ing sponsor

relationships while bui lding new opportunit ies to

cover the cost of budget expenses, to provide a

funding source for programs and create

opportunities for students and staff. To create

system-wide and school centered events that wil l

f inancial support students through strategic

marketing and public relations opportunit ies.

CORE SERVICES Develop a School Volunteer Program for al l Pr ince

George’s County public school communities

through training of school leadership and site -

based volunteer coordinators, management of the

volunteer process, oversight of school volunteer

data and establ ishment of systemic volunteer

program guidelines.

Develop a Partners in Education program and

process to create system-wide opportunit ies

with external partners to provide

academic/scholastic enrichment, col lege and

career readiness, donation/sponsorship,

facil it ies support, job shadow/internship,

l iteracy improvement, social -emotional

development/ mentor ing, parent/family

engagement, and staff development.

EXPECTED OUTCOMES

Increase engagement with Partners in Educations P.I .E . (our external partners) by 25% and increase

financial donations through external partnerships 20%.

Host f ive community events to showcase student and schools achievements in col laboration with Area

Offices and the Office of Communications.

Ensure 100% of Prince George’s County public schools have at least one partnership with an external

organization or volunteers.


Contracted Services supports venue and transportation related to the Back to School Fair.

Supplies & Materials supports office supplies used in the daily operation of the office; and student supplies

and snacks for events such as the Back to School Fair.

Other Operating Costs supports off -s ite meeting expenses; local mileage reimbursement of off -site meetings;

registration fees; and dues and subscript ions for off ice staff.

Or

ga

niz

ati

on

s




FY 2018 FY 2019 FY 2019 FY 2020


Admin Support Specialist 0.00 0.00 4.00 4.00

Officer 0.00 0.00 1.00 1.00

Secretary 0.00 0.00 1.00 1.00



UNRESTRICTED

Community Partnerships

FY 2018 FY 2019 FY 2019 FY 2020


Salaries & Wages

Other Admin/Professionals/Specialists - - 412,056 435,314

Secretaries and Clerks - - 54,476 54,476

Salaries & Wages Total - - 466,532 489,790

Employee Benefits

FICA /Medicare - - 33,478 37,472

Insurance Benefits - Active Employees - - 34,389 45,452

Life Insurance - - 1,797 2,084

Retirement/Pension - Employee - - 34,977 39,181

Workman's Compensation - - 9,307 7,839

Employee Benefits Total - - 113,948 132,028

Contracted Services

Other Contracted Services - - 20,041 20,041

Printing In-House - - 11,500 11,500

School Activity Transportation - - 3,000 3,000

Contracted Services Total - - 34,541 34,541


Non-Catered Misc Food Supplies - - 1,000 -

Office Supplies - - 1,500 1,500

Student Supplies - - 39,959 22,935

Supplies & Materials Total - - 42,459 24,435


Local Travel - Per Mile Basis - - 6,500 6,500

Meeting Expense - - 6,500 3,500


Registration Fees - - 4,000 2,000


Total UNRESTRICTED -$ -$ 675,480$ 693,794$

UNRESTRICTED


Or

ga

niz

ati

on

s




FY 2018 FY 2019 FY 2019 FY 2020


RESTRICTED


Other Misc Supplies - - 370 370

Supplies & Materials Total - - 370 370




Total RESTRICTED -$ -$ 21,370$ 21,370$

TOTAL OPERATING EXPENDITURES -$ -$ 696,850$ 715,164$


FY 2020

Proposed

20303 Community Partnerships 715,164

TOTAL OPERATING EXPENDITURES 715,164$


Or

ga

niz

ati

on

s


organization summary · 2018. 12. 14. · s chief executive officer’s proposed fy 2020 annual...

Documents