[organization / sponsor name / logo
DESCRIPTION
[Organization / Sponsor Name / Logo. Making a Difference…Together. [Your Organization’s Logo]. [Your Name]. [Your Auction URL]. Our Challenge…. To [OUTLINE CAUSE / FUNDRAISING GOAL] To broaden the reach to the largest possible # of donors Seek more efficient ways to raise more money - PowerPoint PPT PresentationTRANSCRIPT
[Your Name] [Your Auction URL]
[Organization / Sponsor Name / Logo
Making a Difference…Together
[Your Organization’s Logo]
Our Challenge…
• To [OUTLINE CAUSE / FUNDRAISING GOAL]
• To broaden the reach to the largest possible # of
donors
• Seek more efficient ways to raise more money
• To identify partners who share our concern for [CAUSE]
and want to participate in a very unique fundraising event.
Our Solution…
•The [AUCTION NAME] Online Auction
Auction Runs from [DATE] to [DATE]
• [CAUSE]
• [THEME]
• An exciting new approach to fundraising!
• The fun and excitement of a regular auction, but
everyone can participate because it is on online.
• An easy-to-use online auction site built in
partnership with cMarket, Inc.
Why Online Auction vs. Silent/Gaveled Auction?
• Traditional, in-person Auctions Are Inefficient• Attendance is much less than total community.• Lower bidding value (due to small bidding pool)• Labor intensive, not ‘automated’ (especially silent auctions)
• The Benefits of Being Online• Broad audience: Market to everyone in our community,
quickly, easily and with greater frequency• Reach out to new supporters • Supplement live/silent auction activity• Increase auction revenues by boosting participation rates
Pass-along…“Refer a Friend” button promotes word of mouth!
• New & Valuable Sponsorship Opportunities …• Winning Bid Boost feature allows winners to boost their winning
bid in the name of philanthropy.
Friends & Family
Community
Event Audience
What Does It Mean To Be A Sponsor?
Align Your Organization with a Worthy Cause:
• Get direct access, through email messages over several weeks, to an active and engaged community of over [X] members … (that’s not even counting the number who join as word is passed along to friends and family).
• A great tool for brand recognition and cause marketing!
How [SPONSOR] Benefits:
• Valuable publicity and promotional opportunities • Ideal for product intro/trial/promotion• Interactive, low-cost marketing
[AUCTION NAME] Online Auction … just a ‘click away’ from your auction website!
Value for [SPONSOR NAME]
• Interactive communications
• Corporate logo and active web link• Constituency can reach your web site, in just one click
• “Personal” marketing
• Repeat auction communications over several weeks, directly into constituency’s email inboxes
• Link/Logo is seen in email whether or not recipient chooses to click into auction!• Positive cause marketing association
• Extend reach to a larger community
Number of Member emails 15000Number of other source emails 0
Total emails to be sent 15000Number of Weeks the Auction is Open 4Number of times email sent per week 1Pre-announce 1Last Chance 1Thank You email 1
Total email communications 9Number of Impressions for Sponsor within email Campaign 135,000
Number of Member emails 15000Number of other source emails 0
Total emails to be sent 15000Number of Weeks the Auction is Open 4Number of times email sent per week 1Pre-announce 1Last Chance 1Thank You email 1
Total email communications 9Number of Impressions for Sponsor within email Campaign 135,000
Planned Impressions
Email Communications
• Directly delivered into the inboxes of the constituency
• Event and Organization’s Messaging
• Featured Auction Items
• Highlight Sponsor with link and logo
Auction Homepage
[ORGANIZATION]’s logo and direct link to the web page of your choice will be featured on the auction’s front page.
Sample Communications Calendar
•Throughout the course of the auction, [ORGANIZATION] will be sending weekly emails along with a variety of other marketing and publicity to to increase participation and drive traffic to the site. As a sponsor, you will have the opportunity to participate and be featured.
Announcement Email - "Tell Your Friends" & Donation Solicitation day-month-year
"Auction Open In 7 Days" Email day-month-year
"Auction Now Open" Email day-month-year
Auction Update Email day-month-year
Auction Update Email day-month-year
Auction Update Email day-month-year
"Last Chance" Notice Email day-month-year
Auction Closes day-month-year
Auction Thank You Email day-month-year
• Web-based application – accessible 24/7/365
• Easy to use template-driven system allowing [org name] to create and manage the entire online auction
• Built-in communication system to create, send, and manage emails and email lists
• Real-time reporting
• Nominal, annual setup fee & a percentage of the proceeds for the items placed with the online auctions
• The cMarket Auction Platform has been used by hundreds of both small and large local and national organizations.
About Our Auction Platform, cMarket, Inc.
http://www.cmarket.com
An Inside Opportunity
• When you donate a major item to the auction, your name and logo can also be inside the auction catalog, as well as the homepage and emails!
• We can even assist in securing interesting items for you to donate through cMarket Place™, our online consignment store…