organization design 2 - focus on strategy

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Top Management Role in Organization Direction, Design, and Effectiveness Source: Adapted from Arie Y. Lewin and Carroll U. Stephens, “Individual Properties of the CEO as Determinants of Organization Design,” unpublished manuscript, Duke University, 1990; and Arie Y. Lewin and Carroll U. Stephens, “CEO Attributes as Determinants of Organization Design: An integrated Model,” Organization Studies 15, no. 2 (1994): 183-212 CEO, Top Management Team External Environment Opportunities Threats Uncertainty Resource Availability Internal Environment Strengths Weaknesses Distinctive competence Leadership Style Past Performance Strategic Management Organizatio n Design Effectiveness Outcomes Define mission, official goals Select operation al goals, collabora tive strategie s Resources Efficiency Goal attainment Stakeholders Competing values Structural Form learning vs. efficiency Information and control systems Production technology Human resource policies, incentives Organizational culture Interorganizati onal linkages

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Page 1: Organization Design 2 - Focus on Strategy

Top Management Role in Organization Direction, Design, and Effectiveness

Source: Adapted from Arie Y. Lewin and Carroll U. Stephens,“Individual Properties of the CEO as Determinants of OrganizationDesign,” unpublished manuscript, Duke University, 1990; and Arie Y. Lewinand Carroll U. Stephens, “CEO Attributes as Determinants of Organization Design:An integrated Model,” Organization Studies 15, no. 2 (1994): 183-212

CEO, TopManagement

Team

CEO, TopManagement

Team

External EnvironmentExternal Environment

OpportunitiesThreatsUncertaintyResource Availability

OpportunitiesThreatsUncertaintyResource Availability

Internal EnvironmentInternal Environment

StrengthsWeaknessesDistinctive competenceLeadership StylePast Performance

StrengthsWeaknessesDistinctive competenceLeadership StylePast Performance

Strategic ManagementStrategic Management

Organization Design

Organization Design

Effectiveness OutcomesEffectiveness Outcomes

Definemission,officialgoals

Definemission,officialgoals

Selectoperationalgoals,collaborativestrategies

Selectoperationalgoals,collaborativestrategies

ResourcesEfficiencyGoal attainmentStakeholdersCompeting values

ResourcesEfficiencyGoal attainmentStakeholdersCompeting values

Structural Form – learning vs. efficiency

Information and control systems

Production technology

Human resource policies,

incentivesOrganizational

cultureInterorganizational

linkages

Structural Form – learning vs. efficiency

Information and control systems

Production technology

Human resource policies,

incentivesOrganizational

cultureInterorganizational

linkages

Page 2: Organization Design 2 - Focus on Strategy

Porter’s Competitive Strategies

Competitive Scope

CompetitiveEmphasis Strategy Example

Broad Low CostLow-Cost

Leadership GoFly Ltd.

Broad Uniqueness DifferentiationStarbucksCoffee Co.

Narrow Low CostFocused Low-Cost

LeadershipEnterpriseRent-a- Car

Narrow UniquenessFocused

DifferentiationEdward JonesInvestments

Page 3: Organization Design 2 - Focus on Strategy

Miles and Snow’sStrategy Typology

• Prospector– Learning orientation; flexible, fluid, decentralized structure– Strong capability in research– Values creativity, risk-taking, and innovation

• Defender– Efficiency orientation; centralized authority and tight cost

control– Emphasis on production efficiency, low overhead• Close supervision; little employee empowerment

Page 4: Organization Design 2 - Focus on Strategy

Miles and Snow’sStrategy Typology

• Analyzer– Balances efficiency and learning; tight cost control with

flexibility and adaptability– Efficient production for stable product lines; emphasis on

creativity, research, risk-taking for innovation

• Reactor– No clear organizational approach; design characteristics

may shift abruptly depending on current needsSource: Based on Michael Treacy and Fred Wiersema,

“How Market Leaders Keep Their Edge,” Fortune February 6, 1995, 88-98; Michael Hitt, R. Duane Ireland, and Robert E. Hoskisson, Strategic Management (St. Paul, Minn.: West, 1995), 100-113; and

Raymond E. Miles, Charles c. Snow, Alan D. Meyer, and Henry L. Coleman, Jr., “Organizational Strategy, Structure, and Process,”

Academy of Management Review 3 (1978), 546-562