organiko corp. budget hearing 19 february 2011. mission to promote nutritional value amongst...
TRANSCRIPT
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OrganiKo Corp.Budget Hearing
19 February 2011
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MISSION
To promote nutritional value amongst Filipinos and to serve as the cornerstone of a healthy nation.
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VISION
To be the most trusted organic Poultry provider in the Philippines.
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CORE VALUES
We exude 100%...O-rganic Practices;
R-esponsibility;G-uaranteed Cleanliness;A-nimal Welfare;N-ation-building outlook;I-ntegrity;K-alusugan mind-set; which meansO-utstanding Performance
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OFFICIAL LOGO
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Organizational Chart
Board of Directors
(Neill Cedric Castillo, Pauleen Aure, Ina Diola, Ayana de Mesa, Louie Yebra)
Chief Executive Officer (Mark Kevin Dellosa)
VP for Sales and Marketing
(Joyce Baylon)
VP for Operations (Richelle Orpilla)
VP for Human Resources and Administration
(Kimberly Bianca Arugay)
VP for Finance (Jeff Marvick de
Gulan)
VP for Legal (Carlo Sanchez)
VP for Information Office
(Idony Tan)
VP for Research & Development
(Mary Grace Javier)
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Human Resource and Administration
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Recruitment and Hiring of Organiko Employees
• Where: Rm. 106– On November 27, 2010, there are a total of
43 employees who have been hired, including the Top Management
– Hiring was conducted through interview by the VPs
– The hiring of employees was facilitated by the HR Department and the respective VP’s presented their employees together with its Job Descriptions
– LIST OF EMPOYEES
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Organizational Chart
• Organizational Chart was presented to the board by the VPHRAD through the help of the VPs and the CEO.
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Board of Directors (Neill Cedric Castillo, Pauleen Aure, Ina Diola, Ayana
de Mesa, Louie Yebra)
CEO (Mark Kevin Dellosa)
VP for
Sales
Marketing
(Joyce
Baylon)
VP for
Operations
(Richelle Orpilla)
VP for
Human
Resources (Kimberly Bianc
a Arugay)
VP for
Finance
(Jeff Marvick de Gulan)
VP for
Legal
(Carlo
Sanchez)
VP for
Informatio
n Offic
e (Idon
y Tan)
VP for Research & Developme
nt (Mary Grace Javier
)
Corporate Secretary
Executive Secretary
Organizational Chart
Executive Assistant to the CEO
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VP for HRAD (Kimberly Arugay)
Director for Policy
Implementation (Beth Afan)
Director for Compensati
on & Benefits(Leandro Santos)
Director for
Recruitment,
Training & Dev’t
(Leo Cruz)
Director for Purchasing
(Shiena Aquino)
Purchasing Manager for Office Supplies(Lucia Fernandez)
Purchasing Manager for Equipments
(Angelique Tiongson)
Purchasing Manager for Operations
(Ryzza Sampang)
HUMAN RESOURCE AND ADMINISTRATION
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VP for Operations (Richelle Orpilla)
Director for Production & Operation Systems (Denise Camba)
Regional Plant Manager (Tristan Jandoc)
Production Control & Analysis Supervisor
(Donna Ong)
Strategic Manufacturing Logistics Supervisor (MJ
Valentos)
Plant & Equipment Maintenance Supervisor
(Mark Cruz)
OPERATIONS DEPARTMENT
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VP for Marketing (Joyce Baylon)
Sales Forecas
ting Officer(Giselle Rivera)
Promotions &
Public Relations Officer (Noel
Tibayan)
Marketing Officer
(Niko Santos)
Sales Analyst(Robin
Feliciano)
Advertisement
Designer(Shanna Panganib
an)
Advertisment
Designer(Fae
Galvez)
Product Improvement &
CSR Officer
(Chantal Paz)
MARKETING DEPARTMENT
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VP for Research & Development (Grace Javier)
Head for Market
Research(Denise Aquino)
Market Research
Officer (Kristofferso
n Yusi)
Head for Technology
& Instrumentation Research(Fyzee Alim)
Head for Product
Development &
Innovation Research
(Angelique Mendoza)
Head for Feasibility Studies (Anthony
Petel)
Research Officer(Alyana Rances)
RESEARCH AND DEVELOPMENT
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VP for Legal(Carlo Sanchez)
Director for Environmental Issues (Suslijah Gesmundo)
Director for Legal Research & Contracts (Myka Fama)
LEGAL AFFAIRS
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VP for Information Office (Idony Tan)
Director for Technical Development & Support
(Miguel Castillo)
Director for ERP Management (Rommel Panganiban)
INFORMATION OFFICE
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VP for Finance (Jeff de Gulan)
Chief Accountant (Trixie Neri)
Chief for Budget
(Cleo Velasco)
Chief Treasurer
(Paula Azurin)
Chief Auditor (Marianne Asuncion)
FINANCE DEPARTMENT
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Company Policies
• Formulated by the Director for Policy Implementation, the Company Policies are sets of guidelines, rules and regulations which encompass all of the members of the Human Resource
COMPANY POLICIES MANUAL
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Compensation & Benefits
• The Director for Compensation & Benefits submitted the final budget for the compensation & benefits.
Compensation and Benefits as of February 16
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Training and Seminars
• ORGANIKO SEMINAR: WHEN WE BECOME ONE– January 4, 2011– Company Policies– Punctuality, Respect and observance of
the Chain of Command – Benefits– Assignments of specific positions
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Training and Seminars
• “ORGANIKO: CLEANLINESS! OH YES!”– January 9, 2011– Proper sanitation of the Farmers in
operations:• Proper attire• Proper hand washing• Proper use of facilities• Prohibition of smoking and littering
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Future Seminars
• “Malinis na Pangangatawan, Ating Panatilihin: a Health and Sanitation Seminar”– Beneficiaries: Farmers in Batangas– Objective: To inform the farmers the
importance of cleanliness not just in the farm but also with their bodies to ensure that the company produces clean and healthy chickens
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Future Seminars
• “Manok Natin, Alagaan Natin”– Beneficiaries: Farmers in Batangas– Objective: To teach them the proper way
of growing healthy and clean chickens
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Future Seminars
• “Coping Up with Stress and Frustrations”– Beneficiaries: Employees in the Main
Office in Metro Manila– Objective: To help them deal with the
stress they gain from work and their personal lives
• A budget of P100,000.00 pesos is allocated for the three seminars.
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HR Department Budget
• This includes the works of the Purchasing Department from the HRAD. – Office Supplies needed for the OrganiKo
Employees– Equipments needed for the plant–Materials needed for the Operation of
the business
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Operations Department
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Chick
• Day old chick price = P30.00-P50.00
• Pre-vaccinated before delivery
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Chicken Breeds for Broiler
• Cornish - Cobb• Langshan• Cochin• Brahmas
• Good initial body weight• Excellent growth• Strong immunity system
development• Low mortality rate• Brooding cost is low• Produce market-
preferred round, double-breasted meaty broilers with short big legs
Characteristics of Cobb chick
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Cobb chicken
• Normal growth = 42-45 days
• With vitamins and minerals enriched feed = 32-35 days
• Cobb chicks may grow up to 60 days, depending on the
chick’s body adjustment to the environment, feed, and
medication.
• Body weight =1.5kg-3kg
• Benefit: meat is very tender as compared to other
breeds.
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Chicken Feed and Medication
• critical stage of the chicken = 1st 2
weeks (14 days)
• immune system is currently
developing
• Chicks are hyper sensitive to germs,
viruses, and climate changes
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Chick Booster
- Chick stage (1-14 days)
- Feed Allotment 10g/day/chick for 7 days
- 25kg average weight/sack of chick booster
- Estimate of P600.00 per sack
Broiler Starter
- Broiler starter stage (15-28 days)
- Feed Allotment 60g/day for 3 weeks or 21 Days
- 50kg average weight/sack of broiler starter
- Estimate of P1,000.00 per sack
Chicken Feed per growth level:
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Broiler Finisher
- Adult stage (29-42 days)
- Feed Allotment 90g/day for 2 weeks or 14
days
- 50 kg average weight/sack of broiler finisher
- Estimate of P1,100.00 per sack
Chicken Medication
- Roughly P1.00/chick
Chicken Feed per growth level:
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PLANT• the housing and
dressing facility must be on a flat or plane terrain surface
• Mountainous or rugged terrain surface is not highly recommended
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• The plant must be located in an area three kilometers (3km) or
more away from the residential area in order not to affect the
air quality of the residential zone.
• Benefit: more conducive for the chickens
• One hectare (1hc) or 10,000 sq m of land must be allotted per
plant, in order to have room for future expansion.
• 1 hc – poultry house
• 1 hc – drerssing plant
• 1 hc – multi-purpose means
(regional office, parking area, warehouse, and quarters for the
poultry personnel)
PLANT
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Poultry-Broiler House
• recommended to be built using strong materials
(concrete, cement, steel, etc) rather than light
weight materials in order to avoid structural
problems especially during the typhoon months
• broiler house recommended for modern broilers
is the tunnel ventilated type of broiler house
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• Recommended floor space that could house 25,000
chickens is roughly 16,000 sq ft, dimensions
width = 40ft
length = 400ft
• broiler house in most of today’s poultry-broiler industry is raised six feet (6ft) above the ground with additional two feet (2ft) allotment at the bottom part
• recommended to use technologically advanced equipment and machinery
Poultry-Broiler House
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OrganiKo Regional Plant
• Broiler Management Guidelines and Safety Policies – strictly followed prevent the occurrences of
injuries and work-related accidents as well as to maintain sanitation and standard operating procedure in the workplace.
– Compliance is mandatory
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Automatic Chicken Feeder
Automatic Nipple Drinker
Automatic / Gas Brooder
Climate Control System and
Ventilation
Plastic Slat
Power Generator
Water pump (at least 1hp)
Water tank (at least 700 gallon
capacity)
List of recommended equipment, machinery, and materials:
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Market
• Filipinos are known for being “chicken lovers”
• with the fast increase of poultry farmers engaging
as contract growers for big companies such as
Magnolia, VitaRich, and Bounty Fresh, it would be
a challenge for the organization to establish its
name as a supplier of quality dressed chicken
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• fast growth of health-conscious market, organic
products are now rising and penetrating the
genetically modified dominated market
• STRATEGY: that the organization could adopt is to
produce a HIGH QUALITY ORGANIC CHICKEN that
will SUIT THE MARKET’S BUDGET
• HEALTHY NA, MURA PA!
Market
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- Super Markets (few list):SM Super MarketsRobinsons Supermarket Corp.Rustan Super Centers Inc.PureGold Super MarketWaltermart Ventures, Inc.UltraMega Super MarketCherryFudoramaHi-top Supermarket, Inc.Parco Selections
Recommended Market/Establishments to Penetrate:
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- Local Public Markets- Restaurants (few list of restaurants serving healthy foods and eat-all-you can restaurants)
CiboCafé YsabelCymaPalatofino RistoranteKamayanDadsCaballenBarrio Fiesta
Recommended Market/Establishments to Penetrate:
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- Hotels (few list)Hyatt HotelsShangri-La HotelsSofitel HotelDusit Thani HotelManila HotelManila Peninsula
HotelPan Pacific Manila
HotelTraders Hotel
- Hospitals
Recommended Market/Establishments to Penetrate:
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Suppliers
• Suppliers are partners to success• As much as we want to keep our
suppliers limited in our own country, in extreme instances suppliers outside the Philippines might be needed.
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JVA Cobb• Location: Batangas• Price: P24.00/chick• Delivery charges: none• Minimum Order: 1,000 chicks• Class: Class A• Pre-vaccinated: Yes• Offers Manual and Veterinary Assistance: Yes• Offers Potential Market and Customers: Yes• Sells Feed: Yes
Day old Chick Supplier:ORGANIKO
ACCREDITED EXCLUSIVE SUPPLIER
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Cobb-Vantress Philippines Inc.(Direct Supplier)• Location: Pearl Plaza Pearl Drive, Ortegas Center, , Pasig
Center, Philippines• Price: P25.00-P30.00/chick with discount depending on
order• Delivery Charges: Yes• Payment Term: COD or Check; Post dated check not
accepted• Minimum Order: • Class: Cobb 700 classified as Class AA• Pre-vaccinated: Yes• Offers Manual and Veterinary Assistance: Yes• Offers Potential Market and Customers: Yes• Sells Feed: N/A• Contact Number: (632) 634-3590/ 3661• Fax: (632) 634-3598
Day old Chick Supplier:ORGANIKO
ACCREDITED EXCLUSIVE SUPPLIER
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JON Cobb• Location: Bulacan• Price: P35.00/chick• Delivery charges: yes• Minimum Order: 1,000 chicks• Class: Class A• Pre-vaccinated: Yes• Offers Manual and Veterinary Assistance: N/A• Offers Potential Market and Customers: N/A• Sells Feed: N/A
Day old Chick Supplier:
ORGANIKO ACCREDITED ALTERNATIVE
SUPPLIER
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Phil-Malay Poultry Breeders Inc. (Direct Supplier)• Location Main Office: Quezon City, Philippines• Location Farm: Indang Cavite• Price: P25.00-P30.00/chick with discount depending on
order• Delivery Charges: Yes• Payment Term: COD or Check; Post dated check not
accepted• Minimum Order: N/A• Class: Cobb Class A• Pre-vaccinated: Yes• Offers Manual and Veterinary Assistance: Yes• Offers Potential Market and Customers: Yes• Sells Feed: N/A• Contact Number: (632)371-1334/5• Fax: 00-632-371-1334
Day old Chick Supplier:
ORGANIKO ACCREDITED ALTERNATIVE
SUPPLIER
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LIMCOMA Multi-Purpose Cooperative• Location: Lipa, Batangas• Contact Number: +063 437561841• Fax: +063 43 7562578
Universal Robina Corp. (Direct Supplier)• Location: Pasig City, Philippines• Contact Number: (632) 641-4275• Fax: (632) 395-1200-222
Feed Supplier:
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TangCor• Location: Rizal, Philippines• Contact Number: (632) 660-4540,
(632) 348-3197, +639228483198
BelMont AgriCorp• Makati, Philippines• Contact Number: (632) 8159861
Equipment Supplier:POULTRY HOUSE AND
MACHINES AND EQUIPMENT
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St. Claire Agri Equipment• Location: Bulacan, Philippines• Contact Number: (044) 641-3538• Fax: 044-288-2701• Mobile Number: 09198133635Hillsdale Marketing, Incorporated• Location: Pasig City, Philippines• Contact Number: (632) 631-3944• Fax no: (632) 634-7386
Equipment Supplier:DRESSING PLANT MACHINES AND
EQUIPMENT
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Hercules Power Generator Sales• Location: Manila, Philippines• Contact Number: 735-9810, 400-
2650• Mobile Number: 090-8888-1668
Equipment Supplier: POWER GENERATOR SUPPLIER
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VG Tech India• Location: India• Contact Number: +91-4286-646747• Fax: +91-4286-227711
Equipment Supplier:INTERNATIONAL
POULTRY EQUIPMENT AND DRESSING PLANT
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SALES AND MARKETING DEPARTMENT
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• The Sales and Marketing Department devises the marketing strategies – such as advertisements and events – to be done to promote the products. This is done through an awareness-to-decision process. Moreover, this
department is designated to create sales forecasts and direct the flow of sales of the product. The Sales and Marketing Department of Organiko Corp. is composed of two advertisement designers, a sales analyst, a Sales Manager, a Marketing Manager, a CSR and Product Development Manager and an Events and Promotions Manager. The department is headed by the Vice-President for Sales and Marketing.
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Significance of a Logo
• A company’s logo embodies its vision in creating its product. It is also the means by which the company is to be known. The Sales and Marketing Department submitted seven logo proposals to the Board of Directors to choose which will embody the organization’s full potential.
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Chosen Logo
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ORGANIKO POSTERS
• A product’s poster is its primary face to the market as it is what to be seen in different advertisements to make it known to the public. The Sales and Marketing
Department submitted three poster designs deliberated upon by the Chief Executive Officer. Two poster designs were chosen.
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Approved Poster
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Significance of a Brochure
• A brochure contains a brief but comprehensive discussion of what the product is and what are its benefits. Basically: why should people buy it
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Outside of the Brochure
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Inside of the Brochure
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• A company mascot corresponds to the product of the company. It is the interactive representation of the product to entice the market. Usually, mascots are created to attract children into eating the product or even persuading their parents to buy the product. Three mascot proposals were passed by the Sales and Marketing Department
Significance of a Mascot
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Chosen Mascot
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Company Jingle
The goodness of lifeis something we can share
You can see the best of living everywhereOh this could be (2x)
ORGANIKOYour healthiest choice.
Written and Composed by:Ms. GISELLE RIVERA
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ADVERTISEMENTS CONCEPTS
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NEWSPAPER
– People from classes A, B and C usually often read newspapers. Moms check the lifestyle section where we intend to post the advertisement.– The cost of the advertisement is
PhP50,085.00 - PhP58,8300.00 for 1/3 page of a broadsheet PhP75,127.50 - PhP88,245.00 for ½ page.– The target newspapers are:» Philippine Daily Inquirer» Philippine Star
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– P 60,000 is the cost per issue for full page of inside front cover.– P 40,000 is the cost per issue for
ordinary full page.
HEALTH AND LIFESTYLE MAGAZINES
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• Php 90,000 is the lowest price for one of the billboard spaces. Price is relative to the location of the billboard space an advertiser would like to rent/lease. Currently 3-month term of contract are offered as promotional scheme.
• L.E.D. BILLBOARD FOR SALE-P107K PER PANEL• BILLBOARD PRINTING 12-15PHP/SQFT
BILLBOARD ADVERTISEMENT
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RADIO ADVERTISEMENT
• The radio ad must have a tagline to be
emphasized and a fast-paced jingle as the background melody.
• A celebrity’s voice endorsing the product should be the voice behind the radio ad in order for the listeners to be aware that the product is consumed by a known personality.
• The radio ad must be patterned to the final TV commercial.
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TELEVISION ADVERTISEMENTS
• The target market is necessary to be identified in order to choose the models fitted to endorse the product.
• It is suggested that the commercial is family-oriented and focused. Since OrganiKo Corp. is the cornerstone of a healthy nation, healthy living must emanate from the basic unit of the society, which is the family.
• The commercial should be taken in the urban setting, even though the product is being produced in farms located in the local areas, in order to reach the consumers not only located in the provinces but those living in the city as well.
• There should be a celebrity endorser since popular and known personalities endorsing the product contribute to a positive consumer attitude which could possibly affect the purchasing behaviour of consumers.
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• The prices for Television commercials and advertisements depend on the specific time chosen for the commercial to be aired on TV. In addition, the price of each TV advertisement will also be affected by the “frequency”, which is the number of times an ad is repeatedly aired on a single spot. However, the number of frequency of a TV commercial depends on the various local television channels. The higher the rating of a local TV channel would definitely have a higher cost as well. However, the effective and efficient utilization of the viewership and awareness of the product is guaranteed. (Detailed Cost of TV Ads, See, Appendix D)
• The advertisement will be aired during primetime which has the following rates:• A 15-second commercial, would be from Php 100,000 to Php 400,000
depending on the frequency. • A 30-second commercial, would be from Php 500,000 to Php 1,000,000
depending on the frequency.•
TELEVISION ADVERTISEMENTS
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• *NOTE: The cost of television advertisements aired during the primetime, is more expensive than those aired during the afternoon spot, because this is the period wherein most of the Filipino employees come home from work. Thus, many of them would possibly be spending time with their families in front of the television.
• If the company wishes its commercial to be aired during the afternoon spot, which is usually after lunch time, the estimated cost of TV advertisements would range from Php 30,000 to Php 200,000.
TELEVISION ADVERTISEMENTS
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• *NOTE: The television commercials shown on local channels during the afternoon spot is cheaper than the primetime slot, because only a certain bracket are watching television and most Filipinos are out for work.
• According to Mr. Renjie Tolentino, a talent agency caster of Front Media Entertainment Talent Agency, the company will also have to pay the people who will be aired in the commercial. The following are the rates:
• • The “extras” in the commercial will be paid approximately,
Php 15,000 to Php 20, 000 each.• The lead endorsers will be paid Php 100,000 to Php 200,000 each.• If the company wishes to have celebrity endorsers, the payment for
each celebrity would depend on their respective talent fees.
TELEVISION ADVERTISEMENTS
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Advertisement Cost/duration Frequency Total1. Newspaper 50,085.00/Sunday Issue 48
2,404,0802. Magazine A 60,000.00/ Issue 3
180,0003. Magazine B 40000.00/ Issue 3
120,0004. Billboard 90,000.00/ 3 month 4 360,000TOTAL
3,064,080
ADVERTISEMENT COST
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CORPORATE SOCIAL RESPONSIBILITY
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TULONG PARA SA BAYAN
- This is the main CSR Program of the Organiko Corp. which aims to help poor Filipinos by donating a total amount of P100,000.00 to public Hospitals within Metro Manila.
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How to Eat: the OrganiKo Way (Feeding Program)
Objective/s:• To raise awareness of the benefits of organic food.• To improve the nutrition of private school students.• Gather data for research and development.
Attendees/ Target Beneficiaries:• Selected elementary private schools in Metro Manila and
nearby provinces.
Launching Date: • Nutrition Month: July
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How to Eat: the OrganiKo Way (Feeding Program)
Program:• The company will coordinate with 3 private schools within
Metro Manila and 4 public schools in 2 nearby provinces.• When approved, the company will send people to provide
lunch for the students of the chosen schools for one week.• This – when launch on the target period – will raise people’s
awareness of the fact that eating is not always ‘healthy’; and choosing organic food is better than choosing ‘more’ food.
• This program will not only nourish the children but can also serve as an avenue for research and development of the company.
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Panic if not Organic! (Interactive Seminar)
• Objective:• To raise people’s awareness pertaining to organic food.• To make parents aware of the apparent benefits of organic
food to their household.
• Attendees/ Target Beneficiaries:• Parents of private school students
Launching Date: • Nutrition Month: July/ Family Day celebrations/ Mothers’
Day
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Program:• In line with CSR No. 1 – this can also be launched within the
nutrition month.• This can be different from normal seminars by conducting it
with the following:– Showing audio-visual presentations on:
• how organic food is made• how different it is from the usual food• how beneficial it also is to nature
– Providing materials and teaching mothers how to make simple and usual meals healthier.
– Giving a ‘taste test’ to compare the difference between organic and non-organic food.
– Giving out free samples of our product.
Panic if not Organic! (Interactive Seminar)
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Takbo para sa OrganiKo (Fun Run)
Objective:• To raise awareness of the presence of organic
food
Beneficiaries:• Everyone can be invited to join the fun run. Launching Date: • First Week of December
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Program• This may be conducted around Luneta Park or the UP Circle in
Diliman.• The fee will depend on how much money is needed to be raised
for the campaign.• This will be a run for awareness campaign.• The first ten people to finish the course of the race willreceive gift
packs.• After the fun run, the company will provide organic chicken
sandwiches in support of the campaign.• Also, this becomes an awareness campaign before Christmas – to
remind people to eat healthy and stay healthy during the Christmas season.
Takbo para sa OrganiKo (Fun Run)
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Mas Masarap ang Pasko kung Pagkain ay OrganiKo (Interactive
Seminar)
Objective:• To raise awareness of the presence of organic
food Beneficiaries:• Different barangays across Metro Manila
Launching Date: • Second Week of December
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Program• This is almost the same with CSR No. 2. However, this should be held in
barangays rather than in schools.• Moreover, the food to be served and taught are those for the holiday seasons
and yet, does not cost ‘over the budget’.• This can be different from normal seminars by conducting it with the
following:– Showing audio-visual presentations on:
• how organic food is made• how different it is from the usual food • how beneficial it also is to nature• how to avoid high cholesterol during the holidays
– Providing materials and teaching mothers how to make holiday meals more special by being organic, such as:• Healthy spaghetti• Chicken a la King
– Giving a ‘taste test’ to compare the difference between organic and non-organic food.– Giving out free samples of our product.
Mas Masarap ang Pasko kung Pagkain ay OrganiKo (Interactive
Seminar)
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Benepisyo ng Pagkaing OrganiKo (Poster Campaign)
Objective:• To raise awareness of the presence of organic food • Beneficiaries:• Different barangay health centers across Metro
Manila and nearby provinces • Launching Date: • First week of January
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Program• Barangay health centers are frequented by
people who needs help on their health.• Giving out flyers and or posting tarpaulin or
posters of the benefits of organic food will raise people’s awareness on organic food.
Benepisyo ng Pagkaing OrganiKo (Poster Campaign)
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SALES FORECAST Quantity per Month Peso Value
Chicken Price Php 255.00
Sales Estimates:
Optimistic 50,000
Most likely 45,000
Pessimistic 40,000
Expected Value of Estimates
45,000
Total Amount per Operation
Php 11,475,000.00
Total Amount in 7 Operations
Php 80,325,000.00
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2011 Events and Promotions
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Organiko Launch Party
• Date: FEBRUARY 19, 2011• Time: 2pm-5pm• Venue: SMX Convention Center Pasay City, Philippines• Guests: Open Event (Available to all)• Purpose: Launching of OrganiKo in the Philippine Chicken Industry • Event Details:
– Introduction of OrganiKo – Launching of OrganiKo’s main products, which are Organic Chickens– A Slideshow of Information about OrganiKo’s Organic Chicken – A free sample of the Organic Chicken to be served to the guests– Interactive activities between staff and hosts.– Songs rendered by Sarah Geronimo and Regine Velasquez– Meet and Greet with Celebrity Endorsers– Band Performances by Rocksteddy, Parokya ni Edgar and Itchyworms
• Estimated Budget: P100,000
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Organiko Pagkaing Pilipino
• Date: August 27, 2011• Time: 11am-5pm• Venue: Company HQ in Makati• Guests: Employees and Customers• Purpose: In relation to “Buwan ng Wika” OrganiKo does its
part by promoting food made in the Philippines for Filipinos.• Event Details
– Interactive activities– Dance contest for the employees– Launching of new product.
• Estimated Budget: P100,000
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Pasko sa OrganiKo
• Date: December 17, 2011• Time: 1pm-6pm• Venue: Market, Market, Taguig• Guests: Open Event (Available to all)• Purpose: A Christmas Event for Employees and Loyal Customers• Event Details
– Launching of new product for the holiday season.– Details about the product such as prices and discounts to be offered for the
holiday season– Guests are treated to some fun games and activities– Songs are rendered by special guests Rachelle Ann Go and Bugoy Drilon– Band performances by Parokya ni Edgar and SpongeCola
• Estimated Budget P100,000
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2012 Events and Promotions
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• Date: February 11, 2012• Time: 11am-4pm• Venue: Company HQ in Makati• Guests: Customers• Purpose: A special event conducted by the company to keep in touch
with its customers. Some activities are to be done during this event. And some new products will be launched
• Event Details:– Product Launches– Interactive activities for the Customers– Guests are to be treated to the free sample of the new product to be
launched– Meet and Greet with the Celebrity Endorsers of the Company
• Estimated Budget P100, 000
OrganiKo Promotional Event
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OrganiKo Promotional Event
• Date: August 25, 2012• Time: 1:30 pm – 6:00 pm• Venue: SM Mall of Asia• Guests: Open Event (Available to All)• Purpose: A promotional event conducted by the company for
endorsement of its products and to acquire new customers.• Event Details:
– Meet and Greet with Celebrity Endorsers of the Company– Product Samples are to treated for the guests– Interactive activities for the guests– Band performances
• Estimated Budget P100, 000
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OrganiKo Promotional Event
• Date: December 15, 2012• Time: 1pm-6pm• Venue: SMX Convention Center • Guests: Open Event (Available to all)• Purpose: A promotional event conducted by the company for the
endorsement of its product in preparation for the holiday season. And to keep in touch with its customers
• Event Details:– Meet and Greet with Celebrity Endorsers of the Company– Launching of new products. And product samples are to treated for the guests– Interactive activities for the guests– Details about the product such as prices and discounts to be offered for the holiday
season– Guests are treated to some fun games and activities– Songs are rendered by special guests Rachelle Ann Go, Bugoy Drilon and Ely
Buendia– Band performances by Parokya ni Edgar, SpongeCola and Rocksteddy
• Estimated Budget P1 Million
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RESEARCH AND DEVELOPMENT
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1. the product, 2. the technology and methods 3. the feasibility of the product to the
market.
RESEARCH AND DEVELOPMENT is about giving information with regard to:
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BASIC INFORMATION FOR CONSUMERS
EATING CHICKEN AND ITS BENEFITS
1. A Very Good Source of Protein-Protein Protects Against Bone Loss in Older People
2. Chicken's Cancer-Protective Nutrients 3. Protect against Alzheimer's and Age-related Cognitive Decline4. B vitamins for Energy5. Vitamin B6 for Cardiovascular Health
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-Organic Farming excludes the use of synthetic pesticides, growth hormones, antibiotics, genetically modified organisms and irradiation.
-reliance on ecosystem management, including the use of pesticides and fertilizers derived from plants, animal wastes, and minerals.
-incorporation biological methods, such as the use of one organism to suppress another, to help control pests.
-Benefits of Organic Farming: 1. increase soil fertility, 2. balance insect populations, 3. reduce air, soil, and water pollution.
WHAT IS ORGANIC CHICKEN?
BASIC INFORMATION FOR CONSUMERS
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BENEFITS DERIVED FROM ORGANIC FOOD
1. Organic Chickens are Environment-Friendly
-Local wildlife is not harmed. -The ground water and soil is not
contaminated. -The diversity of the ecosystem is
preserved -Less energy is consumed during
farming -Waste production is minimized. -The environment is free from
pollution.2. Organic Chickens are Farmer-Friendly
3. Organic Chickens are Consumer-Friendly
BASIC INFORMATION FOR CONSUMERS
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Organic meat and dairy:No antibiotics, hormones, or pesticides are given to animals Livestock are given all organic feed.
Disease is prevented with natural methods such as clean housing, rotational grazing, and a healthy diet.
Livestock must have access to the outdoors.
Conventionally raised meat and dairy: Typically given antibiotics, hormones & feed grown with pesticidesLivestock are given growth hormones for faster growth.
Antibiotics and medications are used to prevent livestock disease.
Livestock may or may not have access to the outdoors.
COMPARISON OF ORGANIC AND NON-ORGANIC FOOD
BASIC INFORMATION FOR CONSUMERS
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BASIC INFORMATION ABOUT CHICKENS
BREEDS OF CHICKENS
1. Langshan○ Its long legs and narrow body makes it one of the most sought
after breeds of chicken. They are considered as one of the most general purpose fowl raised for its meat and egg.
2. Cochin○ They are well known for its characteristic as a good mother
even to other breeds of chicken and is also one of the heavier types of chicken. They are also known as one of the friendlier type of chickens and are well adapted to close confinement. Their thick feathers make them suitable to breed even in the winter. Their only disadvantage is their slow maturity thus making them unsuitable to be bred for meat.
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III. BASIC INFORMATION ABOUT CHICKENS
BREEDS OF CHICKENS 3. Brahma○ Its origins trace back to China but have mostly lived in
America. One of the heaviest birds, they are known in the showroom for their size, beauty and gentle nature. Their slow rate of growth discourage most breeders in their use for poultry meat.
4. Cobb○ Its origin is in America and is a product of a breeding
technique that was used in the late 80’s. They have been one of the most used chickens for genetic engineering which produced the Ross Cobb chicken which grows into an adult in six weeks.
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PARTS OF A CHICKEN
Comb Eyes Ear Lobes Beak Wattles Breast Wings Tail Feathers Vent Hock Shank Toes
BASIC INFORMATION ABOUT CHICKENS
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ORGANIC FEEDS – TYPES
MashPelletsCrumble
sStarterGrowerLayer
BroilerScratch
BASIC INFORMATION ABOUT CHICKENS
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ORGANIC FEEDS – INGREDIENTS
ConcentrateGritCornGrainBranGerm
CalciumProteinAmino acidVitaminsMineralsKelp
BASIC INFORMATION ABOUT CHICKENS
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ORGANIC FEEDS – FEEDS FOR CHICKEN
Watermelon rindSunflower SeedsTobacco SeedsBanana Leaves
Banana PeelsRabbit ManureSeaweedsWater Lily
BASIC INFORMATION ABOUT CHICKENS
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CHICKEN DISEASES
– Bacterial Diseases– Viral Diseases– Fungal Diseases– Parasitic Diseases (including Protozoan
Diseases)
BASIC INFORMATION ABOUT CHICKENS
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METHODS IN RAISING A POULTRY
Free-range technique-consists of poultry permitted to roam freely instead of being contained in any manner.-the chickens are given continuous access to an outdoor range during the daytime and sheds where they are housed at night.
Intensive farming technique -In egg-producing farms, birds are typically housed in rows of battery cages. Environmental conditions are automatically controlled, including light duration, which mimics summer daylength. This stimulates the birds to continue to lay eggs all year round.
BASIC INFORMATION ABOUT CHICKENS
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Automatic Chicken Feeder
Automatic Nipple drinker
Automatic Brooder
Climate Control System
EQUIPMENT TO BE USED
BASIC INFORMATION ABOUT CHICKENS
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EQUIPMENT TO BE USED
Plastic Slat
Power Generator
Water pump
Water tank
BASIC INFORMATION ABOUT CHICKENS
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ORGANIC CHICKEN –SWOT ANALYSISSTRENGTHS WEAKNESSES
-Fewer toxins-Less fat-More flavor-Animal welfare-Environment safety-Better health for consumers
- Costly and needs special skill- Low production- Shorter shelf life- It may be just a “fad”-Not well known-More expensive than ordinary chicken
OPPORTUNITIES THREATS
-Market demand- Adults (aged 45-54) with higher income and education- Uniqueness of the product; has its own identity–Has a special place (niche) in the market
- Diseases, bacteria, and contamination- Major Competitors like Jollibee, McDonald’s, KFC, etc.- Fortuitous events like flood and typhoon because of climate change -Preferences of the market/customers-Economic instability of consumers
BASIC INFORMATION ABOUT CHICKENS
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MARKET ANALYSIS
TARGET MARKET OF ORGANIC FOOD
– Women constitute the majority of organic food consumers. Organic food is popular amongst middle aged and older consumer group. Around the age of 40-60 years old. Figures are clearly lower with those below the age of 30.
– Target groups○ 1. the young and undecided consumer- 22 %○ 2. the cautious and skeptical consumer- 24 %○ 3. the 50+ health conscious consumer- 17 %○ 4. the successful and demanding consumer- 13 %○ 5. the totally convinced consumer- 24 %
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DIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Teresa Farms - A.P. INOCENCIO FARMS
-Good advertisement level compared with others.-Provides livelihood to many farmers because of its large capacity.-Devised a way for prevention of injury of chickens.
-Product Distribution.
-Distribution to potential geographic market.-Expansion.
-Substitute products.-Emerging competitors.-Epidemics.
MARKET ANALYSIS
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DIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Ever Rich Farms
(Delifresh)
- First OCCP (Organic Certification Center of the Philippines) - certified organic product.-Sourcing of supplies from different parts of the country.
- Visibility.-Product distribution.
-Improve advertising capability and product visibility.
-Epidemics.-Delays caused by various suppliers from different parts of the country.
MARKET ANALYSIS
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DIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Pamora Farm-Large capacity-Bio-security of the flocks-Regular veterinary and technical consultants-
- Chickens are from France so there might be delays and high cost of maintaining the product. -Might be expensive because of the high product cost.
-Expansion-Substitute source of getting the quality chickens.
-Delays in delivery caused by fortuitous events.-Epidemic that might come from France.-Economic ties with France.
MARKET ANALYSIS
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DIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Krukukuk Farms
(Farmer Tj’s Chicken)
-Guaranteed raised all-natural Chickens
-Not enough information is shown over the net.-Poor product visibility-Not known.
-Penetration in the market by increasing advertisements and visibility.
-Emerging competitors that have better capabilities.
MARKET ANALYSIS
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DIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Solraya Enterprises (SUNSHINE CHICKEN)
- They already have loyal customers since they started in early 2008.- They offer other products- They have expanded several times
- They don’t have a store yet- They still don’t have a solid brand name.- Not that good sales distribution
- They can find a way to cater their products to the major market- They can expand by teaming up with other investors who are willing to invest in their company
- Aggressive competitors- Less expensive chickens offered in the market
MARKET ANALYSIS
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DIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
CALLEJON MARKETING
-They have an organized site that caters to a lot of people.- Their product is well advertised over the internet.
-Their main concentration is limited to Metro Manila- They don’t sell elsewhere
- Possible expansion - They can innovate their product- Opportunity to advertise it
- They should remain competitive by actively participating in events that promote organic chicken
MARKET ANALYSIS
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INDIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Magnolia Fresh
Chicken
-established name in the industry-endorsed by a big personality-has a wide variety of easy to market products-convenient store locations-has highly trained and knowledgeable personnel -good method of sales distribution-has lots of awards and recognitions
-direct competitor of any chicken company
-innovation of new chicken products-acquisition of a smaller competing company
-other competing chicken companies
MARKET ANALYSIS
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INDIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Bounty Fresh
Chicken
-good market visibility-endorsed by a known personality-convenient store locations-has a wide variety of chicken products
-branded as a “pricey” chicken company-direct competitor of Magnolia Fresh Chicken
-build a new way to enter the “lower” market-better marketing strategy
-being branded as a high profile chicken company-low profile/commercial chicken companies
MARKET ANALYSIS
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INDIRECT COMPETITORS AND THEIR SWOT ANALYSIS
COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATSSM Bonus
Chicken-less pricey-“BONUS”-located in each and every SM Supermarket/Hypermaket Savemore Branches
-“BONUS”-considered pricier than the wet market chicken-cannot be found on wet markets
-build a way to penetrate the wet market-get a higher percentage of customers on the wet market
-customers’ belief that their products are costly-not being able to enter the wet market
MARKET ANALYSIS
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PORTER’S FIVE FORCES ANALYSIS
The young and undecided customer– price oriented, thus, they can have the power over the company
in terms of the cost of the products. Their position is strong for the reason that they need the drive first before they will buy a certain product and one way for that to happen is to lower the prices.
The cautious and skeptical consumer– The people under this target group are occasional buyers and
are mainly composed of men. However, they compose 24% of the target market of the company, hence, they play a vital role in its profitability. If they switch to another seller, it will greatly affect the company thus, they have a strong position over the company with regard to the bargaining power.
COSTUMERS
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COSTUMERS
The 50+ health conscious consumer– Since they are largely dependent on the nutrients
given by the organic chickens, they have a weak position on driving the prices down of the company’s product. They will most likely buy the product whatever the cost is for health reasons.
The successful and demanding consumer– These people represent a large market potential
thus, they should also be given priority in terms of being catered well.
PORTER’S FIVE FORCES ANALYSIS
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COSTUMERS
• The totally convinced customer– Since they truly believe the health benefits of the
organic chicken, they will most likely buy the product for whatever the price is. Thus, they have a weak bargaining power over the company.
PORTER’S FIVE FORCES ANALYSIS
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SUPPLIERS
Day old chick supplier– As of this time, there are 4 existing suppliers of day old chicks in the
country that the company is familiar with. Since there are only quite a few suppliers that seemed to exist, or rather, known by the company, there can be a bargaining power with these said suppliers. The suppliers can drive the prices up and the company can’t do anything about it, or they might give lower prices to those companies who are already established compared with ours, which is just starting.
Feed supplier– There are 2 suppliers of feeds known to the company for organic chickens
at present. In view of the fact that there only 2 of them, namely, the LIMCOMA Multi-Purpose Cooperative and Universal Robina Corporation, the position of these suppliers are very strong. There is most probably a monopoly of these suppliers over the company and thus, there is a bargaining power of the company with them.
PORTER’S FIVE FORCES ANALYSIS
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COSTUMERS
• Equipment Supplier– Presently, there are about 6 equipment
suppliers known to the company.. 5 of them are located nationwide and 1 from India. Given that there are a fairly large number of suppliers of equipment necessary for the operations of the company, it can be said that the company can manage the bargaining power the supplier has.
PORTER’S FIVE FORCES ANALYSIS
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V. PORTER’S FIVE FORCES ANALYSIS
SUBSTITUTES
Fish– Since organic chickens are sold only in selected markets,
consumers will tend to buy those that are available already. One such example is the fish. Fish are abundant in the market. It is for this reason that many are buying fish instead of organic chickens. People would want to minimize the personal hassle of buying a product, thus, they are likely to purchase fish because they are almost sold everywhere. Also, these are good for the body and prevent the risk of heart attack. These benefits will even lure more consumers in buying such product.
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V. PORTER’S FIVE FORCES ANALYSIS
SUBSTITUTE
Pork– Just like the chicken, pork is naturally low in salt and also a
rich source of a good quality protein. Moreover, in view of the fact that it is readily available in the market than the organic chickens, people will more likely to buy pork instead.
Organic Tofu– Buying a chicken from the market can be costly. One
substitute for it is organic tofu. Not only is the tofu enriched with vitamins, it can be just as tasty with the chicken with the right dip.
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V. PORTER’S FIVE FORCES ANALYSIS
NEW ENTRANTS
• A number of people are already entering the market of organic chicken. Since the market of organic chickens is still considered ‘untapped,’ people are venturing out this said market. Also, the requirement of starting up a business like this is slightly minimal. A large yard, fresh food and some equipment and the business can operate already.
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OFFICE FOR LEGAL AFFAIRS
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• Defines limits,• Standardizes what are the aims of the
corporation and how will it function.
ARTICLES OF INCORPORATION
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• With organic eggs, they have to be the accredited that they were produced organically, the quality of life of chickens is severely compromised.– Sufficient breathing room
• An issue regarding on poultry farming in general also comes up. – These birds are typically crowded by the thousands into
huge, factory-like warehouses where they can barely move.
– Mutilations such as cutting of beaks and toes
Environmental Issues
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• “Broiler" (meat) chickens have been genetically altered to grow twice as fast and twice as large as their ancestors.– Underdeveloped and subject to diseases, infections and
cancer• Stunning procedures are not monitored, and they are often
inadequate– electrical current lower than what is required to render
the birds unconscious– capable of feeling pain
• assembly line where in the birds are placed in scalding tanks– Boiled alive – redskins
Environmental Issues
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• Enumerated the possible conflicts and issues that might encounter with regard to the environment.
• activities are in line with environmentalism and comply with humane standards of treatment to our employees and products.
• Environmental issues will eventually surface with a corporation that is on the poultry nature, the Legal Department has preempted these issues by presenting them as quickly as possible.
Environmental Issues
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EO 481: Promotion and Development of Organic Agriculture in the Philippines
• Compliance Requirements for Organic Standards (Section 5) • EO 481 Section 5: Adoption of the Philippine National Standard for Organic
Agriculture (PNS/BAFPS 07:2003 ICS.65.020) specifically listed in ANNEX “A” shall be mandatory throughout the country for the sectors involved in the production and marketing organic agriculture products.
• According to EO 481 IRR we (OrganiKo; as an entity falling under the description “sectors involved in the production and marketing of organic agriculture products. Compliance with PNS shall be established through certification by an accredited local certifier”) is required to comply with PNS (Philippine National Standards) through certification by an accredited local certifier.
• * EO 481 IRR Rule VIII Section 39 : It shall be unlawful for any person, firm or corporation to sell products with claims or labels as organic without the approval of the certification body pursuant to the Philippine National Standards on Organic Agriculture.
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• EO 481 Section 7: In addition to the requirements for labeling of organic products, commodities, goods and merchandise pursuant to PNS/BAFPS 07:2003 ICS.65.020 listed in ANNEX “A”, the products, commodities, goods or merchandise must contain contents prescribed in this Executive Order.– OrganiKo corporation’s goods or merchandise must
contain contents prescribed in EO 481.
EO 481: Promotion and Development of Organic Agriculture in the Philippines
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• approximation of the cost of registering our business in Batangas, along with the business permit to be given at both Manila and the provincial headquarters
• It has also worked with the Finance Department in determining what tax laws apply, especially the income tax of the corporation.
PERMITS
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• A mark is any visible sign that distinguishes the products (trademark) or services (service mark) of an enterprise, which includes the container of the products or the packaging.
• One of the basic and most important characteristic of a corporation is its insignia, as it bears the connotation of the unmistakable identity as corporation.
• The right to a trademark is granted when its owner registers it with the Intellectual Property Office of the Philippines (IP Philippines).
TRADEMARKS
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CERTIFICATION
• Bureau of Animal Industry• Bureau of Food and Drugs• All operations must be certified as acting
in conformity with the standards and regulations of the certification program.
• Halal Certification and Accreditation Program by Da’wah Council of the Philippines, Inc.
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INFORMATION TECHNOLOGY DEPARTMENT
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Features:
• The SIDE PANEL is composed of:
–Home - a link that directs users to the company’s home/welcome page
– About Us – a page that gives users information about the company and its principles and history.
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Features:
– Products – a photo gallery that provides users a look at what the company has to offer.
– Contact Us - a page that allows the customers to interact with the company and air out their complaints/inquiries about the company.
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Features:
– Online Store – a page that allows the customers to shop online and have their products delivered at their doorstep
– Recommendation Form – a link that is for company employees only wherein they can give their suggestions for the betterment of OrganiKo.
– Learn More! – a page that gives added information about organic poultry and the benefits it gives.
Another is the Facebook account
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Enterprise Resource Planning Software
• ProducePak provides easy to use software solutions for Poultry Farm management for meat production. The powerful ProducePak Poultry Farm ERP suite makes every day activities easier and more profitable whilst allowing you to maintain higher quality, staff performance, cost control, and traceability levels.
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• The primary focus of the system is to improve: • • Business & activity control • • traceability practices • • business profit enhancement • • cost management and control • • budget management • • staff accountability and management
practices
Enterprise Resource Planning Software
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FLOOR PLAN:Metro Manila
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FLOOR PLAN:San Jose, Batangas
Gate
Warehouse
Additional Poultry-Broiler House (for future expansion)
Farmer’s Quarter
Regional Office
Truck
Truck
Additional Poultry-Broiler House (for future expansion)
Poultry-Broiler House
PLAN FOR PLANT IN BATANGAS
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Finance Department
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Accomplishments
• Budget Allocation • Key Financial Indicators • Projected Income Statement/Profit and
Loss • Projected Cash flow • Break-even Analysis • Projected Balance Sheet• Business Ratios
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Budget
• OrganiKo Budget Proposal• OrganiKo Budget Allocation
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KEY FINANCIAL INDICATORS • Market Share:
– It takes up about 14% of the agricultural produce in the country• Growth:
– With a growth of 1.53% in 2009 and met with the official growth target of 2% by the end of 2010. However, total chicken population increased by a mere 0.17% from 158.66 million in 2009
• Opportunities: – The creation of organic chicken could be a revolutionary step in reaching another market segment, the
Muslim population with 3.55 million in 2009, by creating halal certified chicken products.• Backyard producers:
– Defined as having less than 100 chickens, this segment comprises 49% of the total chicken population in the Philippines with broilers raised in commercial farms at 33% and layers at 18% in 2009.
• Imports:– An increase in poultry imports from US (47%), Canada (38%), and Brazil (21%) poses a danger to the local
livestock industry. Government is unable to prevent this totally because of World Trade Organization Free Trade Agreements.
• Agricultural Landscape:– Poultry farms are constantly threatened with impending typhoons and other natural disasters particularly
in the Luzon area.
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Master Budget
• Master BudgetA. Operating Budget
1. Sales2. Production Volume3. Material Cost4. Materials Purchases5. Direct Labor6. Factory Overhead7. Cost of goods sold8. Selling Expenses9. General and Administrative Expenses
B. Financial Resources Budget• 1. Budgeted Statement of Financial Position• 2. Budgeted Cash Flow StatementC. Capital Expenditure Budget
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• Sales• 47,750 chickens per operation x 7 operations in a year x @ Php 255 each = Php
84,787,500.00 •
• Production Volume• 47,750 chickens per operation x 7operations = Php 334,250.00• • Material Cost• Raw Materials:
Chicken Php 8,400,000.00Poultry Feed/Medication 20,048,000.00Packaging plastic 400,000Total Php 28,848,000.00
•
Operating Budget
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• Materials PurchasesPrice Quantity TOTAL
White Bond/Copy paper short (300 pcs) P79.00 200 34 Php 6800
White Bond/ Copy paper long (300 pcs) P91.00 220 34 7480
Best Buy Ledger Notebook 8 1/4 Inches x 11 Inches PHP 21.00 21 21 441
Veco Record Book PHP 55.50 55.5 36 1998
WRITING MATERIALS
Mongol 2 pencil 12s PHP 64.75 64.75 30 1942.5
TITUS ball pen (pc) PHP 5.00 5 125 625
Best Buy Pals Highlighter 2's PHP 23.00 23 34 782
Touch & Go Correction Fluid PHP 32.50 32.5 42 1365
Pentel N850 4.2 Permanent Marker PHP 32.7532.75 41 1342.75
Faster Whiteboard Marker PHP 33.00 33 41 1353
Operating Budget
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Operating BudgetORGANIZERS Folder Short; 12 pieces PHP 56.00 56 41 2296Long Folder 12s PHP 68.00 68 41 2788Best Buy Premium Puncher 8cm PHP 92.75 92.75 21 1947.75Best Buy Stapler with remover PHP 54.00 54 30 1620Staple Wire 1000 Pieces per box PHP 6.75 6.75 41 276.75Scotch Tape Adhesive #500 PHP 23.25 23.25 44 1023
Best Buy Pals So Cool Scissors PHP 13.75 13.75 20 275Paper Clip ordinary 100s PHP 12.75 12.75 46 586.5Fastener 10s PHP 9.00 9 47 423Plastic cutter PHP 8.00 8 20 160
Ink refill PHP250 (colored) 250 31 7750Ink refill PHP 170 (black) 170 31 5270Total 1031.75 789 Php 48,869.00
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Operating BudgetDirect Labor
Direct Labor
Farmers Php 473,256.00
Plant Workers 788,760.00
Drivers 420,672.00
Total Php 1,682,688.00
Factory Overhead
Manufacturing overhead
Water Php 240,000.00
Electricity 4,000,000.00
LPG 120,000.00
Depreciation(Factory) 2,478,816.00
Cleaning Materials 8,750.00
Php 6,847,566.00
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Operating BudgetCost of Goods Sold
Cost of Goods Sold
Direct Labor
Farmers 473,256.00
Plant Workers 788,760.00
Drivers 420,672.00 1,682,688.00
Direct Materials
Chicks 8,400,000.00
Feeds and Medicine 20,048,000.00
Packaging Plastic 400,000.00 28,848,000.00
Manufacturing overhead
Water 240,000.00
Electricity 4,000,000.00
LPG 120,000.00
Depreciation(Factory) 2,478,816.00
Cleaning Materials 8,750.00 6,847,566.00
Manufacturing Costs
37,378,254.00
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Operating BudgetSelling Expenses
Advertising
Php 3,364,080.00 Dues and Subscription
32,640.00
Transportation
Fuel (Delivery) 1,620,000.00
Fuel (Harvest) 75,000.00
Fuel (Pick-up Truck) 254,400.00
Toll Fee 138,240.00 2,087,640.00
Php 5,484,360.00
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Operating BudgetGeneral and Administrative Expenses
Salaries
Php 15,650,686.64 Training
100,000.00
Insurance
6,000,000.00 Rent Expense
480,000.00
Office Supplies
48,869.00 Utilities Water 48,000.00
Electricity 300,000.00 348,000.00 License Permits
201,885.00
Percentage Tax (3%)
2,543,625.00 Depreciation(Office Equipment)
488,819.00
Php 25,861,884.64
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FINANCIAL RESOURCE BUDGETBudgeted statement of Financial Position
OrganiKo Projected Balance Sheet
As of December 31, 2011
ASSETS
Current Assets Cash in bank Php 88,517,789.70 Inventory of unused office supplies 5,191.25 Total Current Assets 88,522,980.95 Fixed Assets
Land 800,000.00
800,000.00
Building 10,000,000.00
10,000,000.00 Machinery and equipment 9,894,080.00 Furniture and fixtures 2,444,095.00
Others 2,439,000.00
2,439,000.00 (LESS accumulated depreciation) 2,967,635.00 Total Fixed Assets (Net of dep) 22,609,540.00 Total Assets Php 111,132,520.95
LIABILITIES AND EQUITY
LIABILITIES
Current Liabilities -
Longterm Liabilities -
Total Liabilites 0.00
OWNER'S EQUITY Invested capital 100,000,000.00 Retained earnings (beginning) 0.00 Retained earnings (ending) 11,132,520.95 Total Owners Equity
Total Liabilities and Equity Php 111,132,520.95
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FINANCIAL RESOURCE BUDGETBudgeted cash flow statement
OrganiKo Budgeted Statement of Cash Flows
For the Year Ended December 31, 2011
Cash flows from operating activities:
Collection on sales Php 84,787,500.00 Other Income
32,000.00
Payments for:
Expenses 66,280,873.64 Percentage Tax 2,543,625.00 Income tax 4,862,480.41 73,686,979.05
Net cash inflow from operating activities
11,132,520.95
Cash flows from investing activities
Sale of furniture - Acquisition of additional equipment -
Net cash outflow from investing activities
-
Cash flows from financing activities
Loan amortization - Issuance of additional shares of capital
stock - Dividends - Net cash flow from financing activities
-
Net increase in cash and cash equivalents
11,132,520.95 Cash Balance, January 1, 2011
-
Budgeted cash balance, December 31, 2011
11,132,520.95
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Capital Expenditure BudgetOrganiKo
Capital Expenditures Budget For the Year Ended December 31, 2011
Acquisitions
Equipment
Php 9,894,080.00
Furniture&Fixtures
2,444,095.00
Land
800,000.00
Plant Building
10,000,000.00
Less: Disposals
- Net Increase in plant, property and equipment Php 23,138,175.00
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Breakeven Point AnalysisBreakeven Point Analysis
BEP SALES = Fixed Cost ÷ (1-Variable Cost)
= Php 31,346,244.64 ÷ = 31,346,244.64 ÷ 0.63355 = Php 49,477,415.13
BEP Sales Volume = BEP sales ÷ Chicken Selling Price
= Php 49,477,415.13 ÷ Php 255.00 = 194,029 chickens
Variable Cost
Raw Materials:
Chicken
Php 8,400,000.00
Poultry Feed/Medication 20,048,000.00
Packaging plastic 400,000 Php 28,848,000.00
Direct Labor
1,682,688.00
Factory Overhead:
Utilities
Water 240,000.00
Electricity 4,000,000.00
LPG 120,000.00
Depreciation 2,478,816.00
Cleaning Materials 8,750.00 6,847,566.00
TOTAL VARIABLE COST
37,378,254.00
Units to be produced
400,000
Variable cost per unit
93.45
Variable Ratio per unit
0.36645
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Breakeven Point AnalysisFixed Cost
Salaries
Php 15,650,686.64
Advertising
3,364,080.00
Training
100,000.00
Percentage Tax (3%)
2,543,625.00
Transportation
Fuel (Delivery) 1,620,000.00
Fuel (Harvest) 75,000.00
Fuel (Pick-up Truck) 254,400.00
Toll Fee 138,240.00 2,087,640.00
Utilities
Electricity 300,000.00
Water 48,000.00 348,000.00
Office Supplies
48,869.00
Dues and Subscription
32,640.00
Rent Expense
480,000.00
Insurance
6,000,000.00
License Permits
201,885.00
Depreciation (Office Equipment)
488,819.00
Php 31,346,244.64
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Projected Income StatementOrganiKo
Projected Income Statement For the Month Ended December 31, 2011
Net Sales
Php 84,787,500.00
Less:Cost of Goods Sold
Direct Labor
Farmers 473,256.00
Plant Workers 788,760.00
Drivers 420,672.00 1,682,688.00
Direct Materials
Chicks 8,400,000.00
Feeds and Medicine 20,048,000.00
Packaging Plastic 400,000.00 28,848,000.00
Manufacturing overhead
Water 240,000.00
Electricity 4,000,000.00
LPG 120,000.00
Depreciation(Factory) 2,478,816.00
Cleaning Materials 8,750.00 6,847,566.00
Manufacturing Costs
37,378,254.00
Gross Profit
Php 47,409,246.00
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Less: Non-Manufacturing Expense
Salaries
15,650,686.64
Advertising
3,364,080.00
Training
100,000.00
Insurance
6,000,000.00
Rent Expense
480,000.00
Office Supplies
48,869.00
Dues and Subscription
32,640.00
Transportation
Fuel (Delivery) 1,620,000.00
Fuel (Harvest) 75,000.00
Fuel (Pick-up Truck) 254,400.00
Toll Fee 138,240.00 2,087,640.00
Utilities
Water 48,000.00
Electricity 300,000.00 348,000.00
License Permits
201,885.00
Percentage Tax (3%)
2,543,625.00
Depreciation(Office Equipment)
488,819.00
31,346,244.64
Add: Other Income:
32,000.00
Less: Other Expenses CSR
100,000.00 Net Profit
Php 15,995,001.36
Deductions (5%)
Php 799,750.07 Taxable Income
Php 15,195,251.29
Less: Corporate Income Tax (32%)
4,862,480.41 Net Profit after Tax
Php 11,132,520.95
Projected Income Statement
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Business RatioGross Margin Ratio = Gross profit / Net sales
Gross profit = 47,409,246.00
Net sales = 84,787,500.00
Gross Margin Ratio 0.56
Net Profit Margin Ratio = Net Profit Before Tax / Net Sales
Net profit before tax = 15,995,001.36
Net sales = 84,787,500.00
Net Profit Margin Ratio 0.19
Return on Assets Ratio = Net Profit Before Tax / Total Assets
Net profit before tax = 15,995,001.36
Total Assets = 111,132,520.95
Return on Assets Ratio 0.14
Return on Investment = Net Profit before Tax / Net Worth
Net profit before tax = 15,995,001.36
Net worth = 100,000,000.00
Return on Investment 0.16
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APPENDICES
• LOGO• POSTER• MASCOT• TELEVISION COMMERCIAL COST• CSR Cost
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Thank You Very MuchPrepared by:
Executive Vice-Presidents
Chief Executive Officer