WELCOME  TO  OIMS  

CHAPTER  :  4  ORGANIC  SEO  SERVICES  

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WHY  ORGANIC  SEO?  

•  Nowadays,  users  do  not  give  any  credibility  for  the  Pay  per  click  system  anymore  since  they  have  been  aware  of  the  paid  adverOsements  concept.  Therefore,  the  preferred  way  for  customers  to  get  an  answer  to  their  queries  is  by  clicking  on  organic  (also  known  as  natural  or  ethical  SEO)  search  results.    

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NATURAL  SEO  

•  Natural  Search  Engine  OpOmizaOon  is  the  act  of  using  search  engine  to  drive  traffic  and  achieving  high  rankings  in  search  engines  and  directories  by  making  use  of  complex  methods  and  tacOcs.    

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THE  ETHICAL  WAY  

•  Organic  SEO  services  can  be  used  in  different  forms  of  research  such  as  web,  image,  video  and  business.    

•  In  brief,  organic  Search  Engine  opOmizaOon  is  the  process  of  opOmizing  a  website  ethically  to  achieve  high  ranking  on  search  engine  and  web  presence  through  increase  targeted  audience  traffic.    

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COST  MATTERS  FOR  PAID  SEO  

•  With  the  costs  of  adverOsing  increasing  considerable,  the  fight  for  sponsored  links  seem  to  be  occurring  just  between  companies  who  can  afford  such  fi\hly  amounts.    

•  With  Organic  SEO  services,  a  business’  posiOon  can  be  created  and  maintained  because  of  the  relevancy  of  its  website  instead  of  the  adverOsing  budget.    

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Fundamentals  of  organic  SEO  services    

•  Research  opOmizaOon:  there  must  be  throughout  understanding  of  the  client’s  company  as  well  as  keyword  research,  creaOon  of  niches  and  relevant  content.    

•  Visibility  strategies:  Off  the  page  elements  are  implemented  through  press  release  distribuOon,  link  building  and  paid  inbound  link  programs    

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Fundamentals  of  organic  SEO  services    

•  Search  Engine  OpOmizaOon  ImplementaOon:  Search  Engine  OpOmizaOon  Strategies  must  be  muOnously  applied  with  best  pracOce  and  white  hat  techniques.  The  aspect  of  a  Search  Engine  OpOmizaOon  strategy  include  internal  links,  improvement  of  site  navigaOon,  keyword  density,  prominence,  frequency  and  content,  on  page  opOmizaOon,  URL  rewrite,  alt  tags  as  well  as  robots  txt  files    

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Fundamentals  of  organic  SEO  services    

•  Monitoring    :    

             Constant  evaluaOons  through  use  of  metrics  are  essenOal  to  assess  areas  of  success  and  areas  where  improvements  are  needed.  

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White  hat  techniques    

•  Directory  and  arOcle  submission  •  Reciprocal  link  building  •  PR  distribuOon  •  Niche  and  local  directory  submission;  and  •  Social  bookmarking    

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THE  STRATEGIE  

•  The  Search  Engine  OpOmizaOon  plan  for  organic  Search  Engine  OpOmizaOon  must  be  elaborated  according  to  business‘  needs  and  objecOves  requirements;  that  is  why  analysis  and  research  are  two  important  steps  to  undertake  before  development  of  strategies.    

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THE  BEST  WAY  

•  Natural  SEO  is  parOcularly  useful  for  ecommerce  website  that  sells  thousand  of  products  and  is  therefore  unable  to  get  all  pages  indexed  or  to  generate  traffic  for  each  product  with  paid  adverOsements.      

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A  BIG  THANK  YOU  

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