organic search 101
DESCRIPTION
TRANSCRIPT
ORGANIC Search Marketing
Created by Lindsey Fair
SERP’s
search engine results page
Search starts with a spider
The more often the search engine finds your site and the more ‘popular’ sites is where it is found the higher your site will show up in search engines.
It’s about being the popular one
click on organic results (http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)
search everywhere marketing
search engine optimization
If you can’t be #1, 2, or 3 you may be better off to be #10
But you should aim to be #1, 2, or 3 in Organic
Pandas, Penguins and the deal with algorithms
http://searchenginewatch.com
Strategy
Tactics win a few customers Strategies win market share
Start with the The right product The right people The right promotional – idea, collateral The right place – channel choice The right price (organic vs paid or both)
Being little doesn’t make you irrelevant
Google = 69% 19.4 billion Bing 2nd with 3.5 billion
Yahoo 3rd with 2.2 billion
Friendly Sitemaps
https://support.google.com/webmasters/answer/156184?hl=en http://www.sitemaps.org/protocol.html
Link Building
Submission & ReSubmission
Search is more than text
Rich Snippets
Have a multi-domain name strategy – brand / campaign (14theories.com) & keyword specific (webdesignkingston.com)
Domain Names
Div
er
Do
wn
….
Make 404’s useful for your customers and for SE’s
Breadcrumb Navigation
File Names & Systems
Make them keyword dense – useful – not image1.jpg