organic reach on social media is declining - how to beat the algorithm
TRANSCRIPT
GET MORE ORGANIC REACH ON SOCIAL MEDIA
WITHOUT PAYING A DIMEGET MORE ORGANIC REACH ON SOCIAL MEDIA
KNOW THE ALGORITHMS
Facebook - How frequently you
interact with the friend, page, or
public figure.
The amount of activity the post
generates (such as number of likes,
shares and comments from your
friends in particular).
The number of times you have
interacted with this type of post
previously.
The type of post (i.e. video, image,
status, text, link) – video posts are
said to still rank more highly than
other types of statuses.
Instagram - Photos and videos in
your feed will be ordered by how
likely it is that you’ll be interested in
the content, your relationship to the
user posting, and the timeliness of
the post.
Instagram - Photos and videos in
your feed will be ordered by how
likely it is that you’ll be interested in
the content, your relationship to the
user posting, and the timeliness of
the post.
Twitter - Your feed will be focused
on helping you catch up on the best
Tweets that you missed while away
from the app.
Instagram - Photos and videos in
your feed will be ordered by how
likely it is that you’ll be interested in
the content, your relationship to the
user posting, and the timeliness of
the post.
Twitter - Your feed will be focused
on helping you catch up on the best
Tweets that you missed while away
from the app.
Snapchat - displays a list of stories
from people you follow in reverse
chronological order. The users that
post the most rule the top slot.
Pinterest - Smart Feed enables
users to see “best post first”. There
are various different areas that the
content is drawn from:
* Repins from users you follow
* Related pins
* Pins based on your interests
Source: blog.twilert.com/2017/06/social-media-algorithms/
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