organic food products and markets

FOCUS Balkans Training 4Food Consumer Science in the Balkans

Split, Croatia, 1st to 3rd Feb 2010.

Organic Food Products and

Markets

FOCUS BALKANS Training 4Objectives

1. Gain an overview of organic food and concepts, policies and market developments; their evolution and current state of the art;

2. Get insight into consumer interest and wilingness to buy organic in EU and WBC;

3. Explore role of various stakehodlers in development of organic sector;

4. Advance knowledge of methods applied in consumer research.

Keep the piglet happy!

Why are we here…

To learn and exchange experiences among participants involved in consumer research and those working with organic sector.

To build contacts and FOCUS Balkans Network

To prepare for the implementation of consumer study on organic products in WBCs

Participants…consortium members

University of Newcastle

Wageningen University and Research Centre

GEM Etudes et Strategies

ECOZEPT

AGRIDEA

ENITA Clermont Ferrand

University of Parma

Zootechnical departmentBiotechnical faculty

Faculty of Economics University of Zagreb

Faculty of AgronomyUniversity of Banja Luka

Faculty of Economics

Faculty of PhilosophyUniversity of Belgrade

IPSPOS Strategic PULS

SEEDEV

Institute of Public HealthMNE

Institute of Public HealthMK

Paris

New members – emerging network Consumer Association Slovenia

Faculty of agriculture and life sciences, Maribor,SLO

Ecoconect, Austria

Biovega D.o.o., Croatia

Institute for Food Technology Novi Sad, SR

Association Serbia Organica

Ministry of agriculture SLO

Veterinary Faculty, Skopje,MK

Biotechnical Faculty, Podgorica, MNE

NGO “Production of healthy food”, Podgorica, MNE

Training Program:

1. Overview over history and state of the art in organic agriculture and marketsEvolution of organic, what is in the legal framework, Regulation,Certification…

2. Consumer interest and willingness to buy organic

3. Roles of different actors in supporting organic food consumption

4. Getting insight into methods applied in consumer research – Delphi and Conjoint analysis

Paralel

exchange

Agreement for effective and successful training:

1. Respect and value of other’s ideas;

2. Tolerance and flexibility

3. Punctuality;

4. Do not use laptops and mobile phones

Evening and dinners:

Objective:

To reflect your own experience and opinions to organic agriculture and consumption of organic products

Task:

What does organic mean for you? What do you associate with the organic food and organic

agriculture?

Step 1 10’How do you see organic products?

Time : 10 minutes

Step 2 Organic Mirror

Form a pair Choose someone you don’t know or you dont with (from and out of Consortium, different countries etc…)

Task: Introduce each other briefly and exchange your views on organic production and consumption

Q from the first step.

Make note of the obvious common points and differences.

Time : 15 minutes

Task:

1. Discus the common points and differences you have agreed in pairs.

2. Which are the values of organic agriculture ?

Put it in notes – 4-5 for each

Step 3 Organic mirror

Time : 25-30 minutes

Step 4 Organic mosaicForm a group of 8

Objective:Describe the organic production and consumption in WBCs and highlight

differences with the developments in EU

Group 1&2 :• Identify stakeholder groups, their relations and their role

in organic consumption development.

Group 3&4:• Which are the main drivers and barriers for organic

consumption?

Put your ideas on a flip chart and present it to the group.Time : 60 minutes




Markets

Day 2

Types of organic production:

1. Certifed by EU authorised company – possible to export to EU as a organic 2. Cetrified by local authorty/company authorised localy – not recongnised in

the EU 3. Production in conversion (under 1 and under 2)4. Surfaces for collection of wild forest products5. Declared as organic but not in any certification…

WHAT ELSE

1. Background2. Research objective

(why?)3. Research questions

(what?)4. Theory/Literature5. Research model and

hypotheses6. Research strategy 7. Actual design8. Results9. Discussion and

conclusions10. Implications

Problemstatement

Researchdesign(how?)

Researchproposal

Rest ofresearchreport

Stepwise research approach to social sciences research

Task:

1.What do we know about the organic consumers and products and what do we need to know ?

2. Define research gaps and propose agenda for research of organic consumption?

Step 5 Researching Organic

Time : 45 minutes

Task:

Identify lessons learned from this training that can help you promote organic consumption and production in order to improve environment, social justice and public health.

Step 6 Advancing organic

Time : 45 minutes




Markets

Day 3

Principles of organic (IFOAM)

Health Ecology

Fariness Care

Possible interventions

1. Mass media communication in adevertisements 2. Labels 3. Workplace or school interventions for specific target

groups4. Education5. Communication6. Others mentioned during the training…

General objective of the FOCUS BALKANStraining component

To build up the competences in the WBC public organizations, private enterprises and NGO’s regarding the understanding of consumer science related to food an consumer food choice and behaviours.

-Theoretical basis-Cutting edge methods-Up to date market data -learning by doing

Task:

Identify lessons learned from this training that can help you to

What are the options and alternative channels for improving environment, social justice and public health through promotion of organic consumption and production?

Step 6 Advancing organic

Time : 45 minutes

Learned lessons:

Think of 5 lessons learned from this training:

1.2.3.4.5.

organic food products and markets

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