orgaisational scanning
TRANSCRIPT
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ORGANIZATIONAL SCANNING
TAPAN GHARAT ANDGURUPREET ARORAPRESENTS
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WHAT IS AN ORGANIZATIONAL
SCANNING ?
Organizational Scanning Is Also Known AS Organizational Audit
ToIdentify Capacity Of An
Organization (INTERNAL AND
EXTERNAL)
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OBJECTIVES OF ORGANIZATIONAL SCANNING
• Financial Capability Factors
• Marketing Capability Factors
• Production Capability Factors
• Personnel Capability Factors
• General Management Capability Factors
TO IDENTIFY
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FACTORS RELATED TO FINANCIAL CAPABILITY
Sources Of Funds(CAPITAL STRUCTURE,FINANCING PATTERN ETC.)
Usage Of Funds(CAPITAL INVESTMENT,DIVIDEND DISTRIBUTION ETC.)
Management Of Funds
(FINANCIAL ACCOUNTING AND CONTROLLING SYSTEM ETC.)
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STRENGTHS THAT SUPPORT FINANCIAL CAPABILITIES
Access To Financial ResourcesAmicable Relationship With Financial InstitutionHigh Level Of Credit Worthiness
Efficient Capital Budgeting System
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Low Cost Of Capital As Compared To Competitors
High Level Of Shareholders Confidence
Effective Management Control System
Tax Benefits Due To Various Government Policies
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FACTORS RELATED TO MARKETING CAPABILITIES
Product Related Factors
(VARIETY,DIFFERENTIATIONS MIX,QUALITY ETC.) Price
Related Factors
(OBJECTIVES,POLICIES,CHANGES,PROTECTION ETC.)
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Promotion Related Factors
(ADVERTISING,PUBLIC,RELATION,SALES PROMOTION ETC.)
Integrative And Systemic Factors
(MARKETING MIX, COMPANEY IMAGE,DISTRIBUTION SYSTEM ETC.)
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STRENGTHS THAT SUPPORT
MARKETING CAPABILITIESWide Variety Of Products
Better Quality Of Products
Low Prices As Compared To Those Of Similar Products In The Market
Price Protection Due To Government Policy
Effective Sales Promotion
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High Profile Advertising
High Quality Customer Service
Effective Distribution System
Favorable Company And Product ImageEffective Marketing Management Information System
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FACTORS RELATED TO PRODUCTION CAPABILITY
Production System(CAPACITY,LOCATION,LAYOUT OF THE SERVICE ETC.)
Production And Control System
(AGGREGATE PRODUCTION.INVENTORY,PLANNING MATERIAL SUPPLY ETC.)
Research And Development System
(PRODUCT DEVELOPMENT,PERSONNEL FACILITIES,PATENT RIGHTS ETC.)
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STRENGTHS THAT SUPPORT PRODUCTION CAPABILITIES
High Level Of Capacity Utilization
Favorable Plant Location
High Degree Of Vertical Integration
Reliable Source Of Supply
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Effective Control Of Operational Costs
Existence Of Good Inventory Control System
Availability Of High Caliber Research And Development Personnel
Technical Collaboration With Reputed Firms Abroad
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FACTORS RELATED TO PERSONNEL CAPABILITY
Personnel System(MANPOWER PLAANING,SELECTIONS.DEVELOPMENTS ETC.)
Industrial Relation(EMPLOYE SATISFACTION,SAFTY,SECURTY AND WELFARE,KEEPING MORAL HIGH,UNION MANAGEMENTRELATIONASHIP COLLECTIVEBARGENNING ETC.)
Organizational And Employees Charter sties
(CORPORATE AGE,QUALITY OF STAFF,ATTITUDE TOWARDS THE IMAGE OF ORGANISATION AS AN EMPLOYE)
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STRENGTHS THAT SUPPORT PERSONNEL CAPABILITIES
Genuine Concern For Human Resources Management And Development
Efficient And Effective Personnel Systems
The Organization Perceived As A Fan And Model Employer
Expellant Training Opportunities And Facilities
Congenial Working Environment
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Highly Satisfied And Motivated Work Place
High level of organizational loyalty
Low Level Of Absenteeism
Safe And Salutary Working Condition
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Factor Related To General Management Capability
General Management System
(STRATEGIES RELATED TO MISSION PURPOSE AND OBJECTIVES,FORMULATION AND IMPLEMENTATION MACHINARY ETC.)
External Relationship
(CAPACITY OF WORK,TRACK RECORD,ORIENTATION,RISK PROPENSITY ETC.)
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Organizational Climate
(ORGANAIZATIONAL CULTURE,USE OF POWER,POLITICAL PROCESSES ETC.)
External Relationship Influence, Government Regulatory Agencies & Financial Institutions
(PUBLIC RELATIONS,SENCE OF SOCIAL RESPONCIBILITY,PHILANTHROPY ETC.)
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STRENGTHS THAT SUPPORT
MANAGEMENT CAPABILITIES
Effective System For Corporate Planning.
Control, Reward And Incentive System For Top Managers Geared To The Achievement Of Objectives.
Entrepreneurial Orientation And High Propensity For Risk Taking.
Good Rapport With The Government And Bureaucracy.
Favorable Corporate Image.
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Commonly Being Perceived As A Good Organization To Work For
Development Oriented Organizational Culture.
Political Processes Used For Consensus Building In Organizational Interest
Effective Management Of Organizational Change
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