oreo
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Chaithanya
Chaithanya
Oreo is a sandwich cookie consisting of two
chocolate wafers with a sweet crème filing in between, marketed as “chocolate sandwich cookies” on the package they are held in.
The version current sold in the US is made by Nabisco division of Mondelez International. The best selling cookie in US since introduced 1912.
Oreo cookies
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The origin of the name French word “or” meaning gold and the early packing was in gold color.
The Greek word Oreo means beautiful, nice or well done
Oreo history
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social media marketing is different from
traditional marketing that involves marketing of only in a local basis and not covering a large market of potential customer
gaining attention through social media sites itself is a catch-all term for sites
Want customers? Follow 3 steps
Social media
connection
Engagement
• updates
• pictures
promotion
• Check-ins
• tagging
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Target your audience
Lazy Class of customersSmart phonesFast generation
Happy feedbackMouth to mouth
publicityGreat exposure
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Marketers at Oreo have been generating a lot of buzz about their cookies
these days, and they’re using social media to do it. The techniques they're using are extremely innovative, and they're not that difficult to replicate.
Although this popular brand of cookie is known for its black-and-white striped appearance and its customers tendency to twist it apart or dunk it in milk, the brand is a social media powerhouse:
on Facebook (42M 2015)
on Twitter (22.7 K 2015)
on Instagram (287K 2015)
on YouTube (12,501 subscribers)
Over the past few months, Oreo has hit more than a couple social media home runs. Their tweet during the Super Bowl, the 100-day “Daily Twist” Facebook campaign, the "Cookie Vs. Cream" videos on YouTube, and their spur-the-moment Twitter with their arch enemy, Kit Kat, demonstrated true mastery of social media.
Social media marketing
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Each day from June 25
to October 2, 2012, Oreo released a whimsical image of the cookie redesigned to commemorate something that had happened on that date
Oreo's Daily Twist Campaign
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Oreo's 'Cookie vs. Cream' videos are a clever
campaign housed on their YouTube account. They feature wildly elaborate machines that are designed to split Oreo cookies into two pieces and remove the cream filling. The first video from this ad campaign shows a seperator created by physicist David Neevel, and in three weeks it received over 4 million views.
Oreo's Cookie Vs. Cream Video Campaign
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A couple weeks ago a playful banter between Oreo and Kit
Kat occured. Oreo is owned by Nabisco, and Kit Kat is owned by Nestle - so they are direct competitors. It all started when someone Tweeted this:
Can tell I like chocolate abit too much when I'm following @kitkat and @oreo hahahahahah
— LauraEllen (@Laura_ellenxx) March 11, 2013 Two days later, Kit Kat's social media marketers responded with a clever challenge to Oreo:
The fight for @laura_ellenxx's affections is on. @oreo your move #haveabreak twitpic.com/cb1g84
— Kit Kat (@KITKAT) March 13, 2013Several hours later, Oreo responded with a checkmate:
Sorry, @kitkat we couldn't resist ...#GiveOreoABreak twitter.com/Oreo/status/31…
Twitter Tic-Tac-Toe
Example of twitting that tagged both Nabisco and nestle to twit directly on a social media
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Using creative and old catchy sloganand videos
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gallery
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Thank you
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