2016 edition

Orangein Africa and Middle East

Key figures for the Group

28countries

40,2 billion €revenue

263 millioncustomers

156 000employees

Orange Link

We are always there for you, with internet portals to fit your needs: n StarAfrica, the portal for internet users who are entrepreneurs, sports fans and music lovers, as well as those who follow African current events starafrica.com

n Orange Football Club for football fansfootballclub.orange.com

n Orange Entrepreneur Club for start-up creatorsentrepreneurclub.orange.com

Orange Link also allows you to top-up mobile phones remotely for your relatives in Africa using Transfert Pays, and offers tourist international distribution with Orange Holiday.

www.starafrica.com Available in English, French, and Arabic.

78 rue Olivier de Serres75505 Paris Cedex 15 – France +33 (0) 1 44 44 22 22www.orange.com

Orange MEA

Conception/design/pictures: Orange-July 2016 edition

at January 1st, 2016

Key figures for Africa and Middle East

20countries

6,4 billion €revenue

+ 4,2 %revenue growth

116 millioncustomers

20 000employees

July 2016

n Support for economic development and digital entrepreneurship with our financing programs (Orange Digital Ventures, Teranga Capital), the Orange Developer program (Orange API), our incubators (CTIC in Senegal, CIPMEN in Niger, SabouTECH in Guinea, CREATEAM in Mali) and our Orange Fab start-up accelerators in Côte d’Ivoire, Senegal and Jordan. We are also rolling out a number of support solutions, including a developer program in Tunisia, Hackathons and the Orange Social Venture Prize in Africa and Middle East.

A responsible operator

As part of our social responsibility policy and in line with our ethical values, we help customers and families to make use of reliable, transparent digital services. In Egypt, for example, this led us to conduct studies of young people’s digital usage and created “anti-harassment” services for women. We have also positioned ourselves as an ecologically responsible entity. We try to limit the

Orange has been committed to rural areas for many years. Through our m@agri program, we offer essential, dedicated services to farmers, which aim to:

n Increase their incomes with mobile-based information services on market prices and weather alerts

n Improve agricultural productivity with trainings on cultural techniques and financial services pertaining to credit and insurance

n Strengthen the entire value chain by providing services for vehicle fleet management and employee payment through Orange Money. Twelve services are being rolled out in seven countries where we have a presence.

Partner in the agricultural transformation in Africa

Orange helps African and Middle Eastern start-ups to establish themselves and develop in a sustainable manner by: providing tools and advice, partnering local incubators, financing, accelerating and promoting through the Orange Social Venture Prize

entrepreneurclub.orange.com This portal is dedicated entirely to business founders and is now the one-stop shop for Orange support.

at January 1st, 2016

Including countries under Equity method at 100%

Orange Entrepreneur Clubdiscovers, supports and promotes start-ups

carbon footprint of our buildings and infrastructure and promote recycling (for example, through mobile phone buyback andmobile waste collection programmes in partnership with Emmaus nternational).

Ethical behaviour is one of the most fundamental Orange values. We have always conducted our business with honesty and integrity and in compliance with the law and the highest professional standards. We run a major corruption awareness programme in our African and Middle Eastern companies and ensure that all our staff apply our Code of Ethics.

our presence

for Africa and Middle East

Subsidiaries

Orange Labs

Technocentre

Groupement Orange Services

MoroccoTunisia

Egypt

JordanIraq

Lebanon

Mali

Senegal

Guinea-Bissau

GuineaIvoryCoast

Equatorial Guinea

Botswana

Central African Republic

Madagascar Mauritius

Niger

Democratic Republic of Congo

CameroonSierra-Leone

Liberia

BurkinaFaso

2 15

The strategic partner for the digital transformation in Africa

Bruno Mettling Deputy Group CEO CEO Orange Middle East and Africa

Africa and Middle East are growth regions where life moves at a faster past and in a manner that has amplified the digital transformation Europe has seen in recent years. This region is at the heart of the Orange Group’s growth strategy.

Today, in a context of rapid technological development, strong competition and intense fiscal and regulatory pressures, there are an ever-increasing number of challenges. We have chosen an ambitious approach for tackling them – to be the strategic partner for the digital transformation in Africa and Middle East.

We are capitalizing on the excellence in our traditional expertise in connectivity service to customers, as well as our ability to optimise our costs, particularly through network sharing and by digitalizing of distribution.

We leverage our growth drivers with data monetization, via content such as Orange Money and B2B.

We are also accelerating our investment in new activities, which will provide tomorrow’s revenue through energy, e-commerce and m-Agri services, as well as health, education and e-Governance.

We have four essential strengths: the high quality of our network, the mobile devices at the heart of everyday life, and above all, our 20,000 employees, not to mention an unparalleled distribution network with over 700,000 Orange resellers.

Finally, our determination and confidence in the future of the region drive us to welcome Liberia, Burkina Faso, Sierra Leone and consolidate in the Democratic republic of the Congo.

Our collective project is demanding and exciting, enabling us to support the sustainable growth and development of our region, in service to the Group.

3

Providing an excellent customer experience is a strategic priority for Orange. This is reflected in our firm commitment to network quality, simplified services, customer relations and digitisation. It requires the participation of all Orange employees; as they are our primary ambassadors.We now hope to set the bar even higher as we strive for excellence by improving our customers’ daily experiences every time they come into contact with Orange.

Network and service excellence

End-to-end connectivity is our customers’ main criterion for satisfaction and operator preference.For Orange, this entails guaranteeing network availability, and even 100% coverage in certain key zones, as well as prioritising network upgrades to meet the changing needs of users.We also pay particular attention to the performance of vital services such as Orange Money, top-ups and data offers, which now play an increasingly important role in people’s daily lives.

Simplifying daily life for our customers

Our guiding principle is simplicity – whether for offers, services or customer relations. The customer experience

should be intuitive, fast and easy to understand and organise from start to finish. To that end we have adopted a highly segmented approach, which allows us to understand the needs, expectations and constraints of our various customers. We can then offer to everyone the same level of support, whether they are buying their very first phone or upgrading their home or office equipment.

On the road

to excellence

4

On course for digitised customer relations

One of our ambitions in Africa is to be the primary operator for the Internet era. That is why we are making use of new digital technologies that ensure simpler services and enhanced customer relations are only ever a few clicks away. In short, our policy is “mobile first”. The Orange & Moi m-Care app, our m-shop development and our active presence on social networks all illustrate our commitment to digitisation.As we work hard to achieve excellence, Orange relies heavily upon all of our local team members in Africa and Middle East. We listen to them, trust and value them; they help to build an exceptional customer experience each and every day.

In 2015, the Orange Klif pack improved mobile internet access in 16 Orange MEA countries, winning AfricaCom Awards’ “Best Device for Africa”.

Orange, a leader on social networks in Africa and Middle East

14million Facebook fans

2million Twitter followers

5

Mobile users in Africa and Middle East are eager to discover new services and want to do more and more with their mobile phones. Orange has responded to this trend by putting innovation at the heart of our strategy, particularly by relying upon the expertise of our employees, our Technocentres and our “Groupement Orange Services” centre in Abidjan, Côte d’Ivoire.Today, as competitive pressures increase, we in turn are increasing our efforts in the area of innovation.

Essential mobile services

Our ambition is to continue to devise more services that improve mobile usage and quality of life for our customers. One way we do this is through affordable packaged offers that include a smartphone, data, voice, SMS and a whole host of apps. The immense popularity of our Pixi smartphone range. Another notable success story is Emergency Credit, which enables people to “borrow” minutes from us if they have run out of credit but need to make an important call. Our range of “facilitator services” also features the My Orange and Business c@re selfcare programmes and our pioneering Cloud presence (through Orange Consumer Cloud and Cloudpro).

Mobile at the heart of everyday life

In Africa, the mobile is much more than just a phone: it is an essential tool in the daily lives of millions of people. That is why we are constantly inventing new ways to use it. Orange Money is our flagship offer within this strategy, allowing our customers to open an account attached to a mobile number and access features such as money transfers, mobile payments and other financial services. On the subject

Mobile at the heart of everyday life

6

Almost one in ten Africans are Orange customers. Always aiming to provide the best digital services and to support the technological development of the Africa & Middle East region (MEA). In early 2016, Orange acquired a €75 million stake in Africa Internet Group, the continent’s e-commerce leader.Africa Internet Group includes some ten high-profile e-shops in various lines of business – marketplace, meal deliveries, hotel bookings, real estate

listings, jobs, etc. – including the MEA e-commerce leader Jumia. The Group operates in 23 African countries, has a portfolio of more than 50,000 local and international companies (brand retailers, shops, restaurants, hotels, etc.) and boasts millions of visitors daily.By enabling all Africa Internet Group e-shops to step up their growth, the partnership brings us new opportunities for development in Africa.

of new uses, Orange launched My Healthline, the first healthcare hotline in Cameroon, and offered the first APIs to encourage African developers to create SMS or USSD services with the potential to reach a wide audience.

The e-commerce revolution

E-commerce is experiencing rapid development in Africa and Middle East. In early 2016, Orange collaborated with

Africa Internet Group, the continent’s e-commerce leader and owner of dozens of vendor sites visited daily by millions of internet users, in order to continue to provide the best digital services and encourage digital development in the areas. In this way, Orange Money will become a payment method for transactions in countries where we have a presence with Africa Internet Group.

Orange, Africa’s e-commerce partner

Key figures for the end of 2015 n Presence in 13 countries: Botswana, Cameroon, Central African Republic (CAR), Côte d’Ivoire, Democratic Republic of the Congo (DRC), Egypt, Guinea, Madagascar, Mali, Mauritius, Niger, Senegal and Tunisia

n 16,4 million customersn €7,6 billion in transactionsn €80 million revenue

Highlights

n Opening of the money transfer corridor between Côte d’Ivoire and Burkina Fason Extension of the distribution network, which now has 100,000 points of sale – 20,000 of which are in Mali alone, where the value of Orange Money transactions represents ¼ of the country’s GDP n In Madagascar, opening of domestic interoperability between Orange Money and two other mobile financial services operatorsn Acquisition of Electronic Money Institution (EMI) licensure in Côte d’Ivoire, Guinea, Mali and Senegal

Orange Money: one of our assets in Africa and Middle East

7

Highlights

in pictures

Acceleration of 4G deployment in MEA

African Coast to Europe (ACE) cable, a key asset for broadband in Africa

Mobinil became Orange Egypt

Launch of “shop-in-shops” on Jumia sites

Roll-out of ultra-rural sites

TV offers on mobile

Launch of the new brand platform in Orange MEA countries

Roll-out of concept stores

Orange DRC integrates Tigo DRC

Launch of new 4G offers

1

2

3

4

5

6

7

8

9

10

1

5

3

14

13

7

12

6

11

2

8

Projet Energie: providing solar kits

Orange Cameroon breaks ground on its new data centre

Roll-out of “Digital Schools” in MEA

The Orange “Pass” offer in MEA countries

The best mobile internet in Africa by Google and Orange

Launch of solar farms in Jordan

Launch of Orange Fab in Senegal

11

13

12

14

15

16

17

8

3

15 16

4

9 10

17

9

With 6 million companies and enormous growth potential, Africa and Middle East are key markets for Orange. In 2015, with business up 8% we consolidated our position as the leading B2B partner. This success can be attributed to a strategy that aims to understand the needs of different customers and providing tailor-made solutions,

whether they are designed for localor international companies, corporate clients, SMEs or large organisations. This is underpinned by a commitment to innovation an adapted range of services by local knowledge through our vendors and dedicated customer services for business.

SOHO and SME: a complete spectrum of communication solutions

We support creation and the economic and social development of SMEs in the African and Middle Eastern countries where we do business. To that end, we offer voice and data packages that help customers to expand while managing their expenses. We have also launched new communication services such as Mobile Fleet Management and Cloud Pro. These allow SMEs to professionalise their activities and image through simple, easy-to-use features such as company messaging, domain names and website templates.

A leader

at the service of businesses

Orange Healthcare : vers un système de santé connectéFaciliter l’accès aux soins et contribuer à un système de santé plus performant : Orange Healthcare s’attache à proposer des réponses innovantes aux besoins des professionnels de santé, des établissements de santé et des patients en Afrique.Orange Healthcare a permis le déploiement de la première hotline de conseil médical au Cameroun, MyHealthLine qui a pour vocation à être répliqué dans d’autres pays. Le partenariat avec la société SPROXIL doit permettre d’offrir au Mali les moyens de lutter contre la contrefaçon de médicaments. Avec BIMA, leader de micro-assurance santé mobile, c’est la démocratisation de l’accès aux produits d’assurance qui sera possible avec son mobile. Orange Healthcare a également impulsé le développement de solutions B2B de data collect mobile pour des usages variés : surveillance épidémiologique, suivi de l’état de santé mère enfant et déclaration de naissance.

10

Orange Healthcare: towards a connected healthcare systemFacilitating access to care and contributing to an improved healthcare system:Orange Healthcare is committed to offering innovative solutions catered to the needs of healthcare professionals, establishments and patients in Africa.It also enabled the rollout of the first healthcare hotline in Cameroon, MyHealthLine, and aims to replicate it in other countries.Joining in a partnership with SPROXIL allows us to offer Mali the means to fight against counterfeit medications, and with BIMA, the leading provider of mobile microinsurance and health services, we are democratising access to insurance products through the use of mobile.Orange Healthcare has also encouraged the development of B2B mobile data collection solutions for various purposes: epidemiological monitoring, maternal and child follow-up care, and birth registration.

Large enterprises: seamless performance

For large companies in the region, Orange has developed a broad range of reliable, high-performance services: fixed and mobile broadband access, business networks, M2M and ICT, all designed to optimise the customerexperience. Orange is also able to offer world-class global voice and data connectivity and integrated solutions to domestic and foreign multinational companies in the region through our dedicated business entity, Orange Business Services.

Orange on the side of business customersOrange is using the SIRA program to support the digital transformation and growth of all of its business customers’ activities. The objectives are to provide products and services adapted to their needs and a customer relationship focused on their status as professionals.

SoHo customers represent over 90% of businesses in the MEA region. Whether they are taxi drivers, mechanics, lawyers, doctors or young entrepreneurs, these professionals – each with very different backgrounds and professions – want easy access to new technologies that they often consider key to developing their businesses.

Alongside fixed and mobile offers focused on SoHo customers, Orange also offers value-added services like Cloud Pro, Orange Money Pro, My Orange apps and Bulk Voice SMS. The boutiques also benefit from a “SoHo” corner, reserved for these professionals.

11

Orange Top Employer Africa 2016

Orange was certified Top Employer Africa 2016 certification for the third year running, a distinction that places the Group among the companies with the continent’s best HR practices. This year, Cameroon, Guinea, Jordan and Morocco received the “Top Employer” title, joining Côte d’Ivoire, Egypt, Madagascar, Mali and Senegal.

Skills: digital reigns supreme

Orange aims to support employees as they plan and manage their career. The strategy revolves around developing the skills of each individual, from the technical to the managerial. Since 2016, the Orange Learning program – accessible by mobile at any time – is counted among the strong steps taken in this field. It offers simple, consistent training methods focused on the individual, which integrate new educational processes and digital solutions. An exhaustive catalogue of the offerings makes it easy to search for specific trainings. Orange Learning supports the goal of making the digital transformation accessible for everyone.

Being

a digital and caring employer

12

Our people have a key role to play in our ambition to become the leading operator in Africa and Middle East. This is why we are making a commitment to our employees in terms of confidence, career development and shared success.

As part of the Essentials2020 strategy, Orange launched its new employer promise: “Working for Orange is a “unique” experience, digital and caring, equal to the one we wish to give our customers. It’s about listening and responding”. n For Orange, every customer is uniquen At Orange, every employee is uniquen Orange provides everyone the means to develop and do their job with excellencen Orange supports every employee in the digital transformationn Proud of our strong heritage and successes of the past, we rely on our rich experience to build our future

Three priorities were set to fulfill this promise:

n Ensure the right skills for tomorrown Develop agile ways of workingn Encourage employee engagement

Our promise as a digital and caring employer

Being

a digital and caring employer

Plazza: a collective new dynamic

For a number of years, Plazza has shared the daily lives of Orange’s men and women.

At the heart of the Group’s digital transformation, this tool expands and simplifies exchanges, facilitating the sharing of knowledge and improving efficiency for our clients. Plazza developed its international dimension and for several months, our teams in Egypt, Tunisia, Jordan and Côte d’Ivoire have come together with enthusiasm on the social network.

Dynamic communities like “Egypt internal news” – with 1,000 members – and “Orange Jordan Customer experience” – with hundreds of members and followers – are already very active!

By the end of 2016, all other Orange MEA countries will also be on Plazza.

13

The digital revolution represents a powerful opportunity for economic and social development in Africa and Middle East. As a partner in the digital transformation, Orange works on a daily basis to have a positive and long-lasting impact on individuals, communities, and regions in every country where it operates.

A participant in shared development

With Orange for Development (O4D), we focus our social commitment around three initiatives:

n Improved network coverage and user connectivity

n The design of useful services, including tailor-made solutions, particularly in the fields of agriculture, health, mobile banking services, energy, entrepreneurship and the

self-sufficiency of women through new technologies. With the m-Women campaign, we offer women the most accessible mobile offers, along with services adapted to their needs. These include health information and advice, micro-credit solutions, and support for beginning their professional life.

Today, the Orange Foundation supports projects in every country in the MEA region. It prioritises projects in the fields of health, education and culture in order to encourage the social and economic development of local communities. Intended to help women and at-risk youth, the digital education and Orange Village programs are the most emblematic in these countries. In 2016, 50 Orange Villages (installation of a water point, medical centre and

a school) and 300 Digital schools (providing free tools and educational content) were built in eight countries in the region. Five Solidarity Fab Labs were established over the 2015/2016 period in Senegal, Egypt, Madagascar, Tunisia and Mauritius, to support the professional integration of underprivileged youth and those struggling at school through digital manufacturing.

The Orange Foundation: a valuable philanthropy

A sustainable

commitment

14

Key figures for Africa and Middle East

20countries

6,4 billion €revenue

+ 4,2 %revenue growth

116 millioncustomers

20 000employees

July 2016

n Support for economic development and digital entrepreneurship with our financing programs (Orange Digital Ventures, Teranga Capital), the Orange Developer program (Orange API), our incubators (CTIC in Senegal, CIPMEN in Niger, SabouTECH in Guinea, CREATEAM in Mali) and our Orange Fab start-up accelerators in Côte d’Ivoire, Senegal and Jordan. We are also rolling out a number of support solutions, including a developer program in Tunisia, Hackathons and the Orange Social Venture Prize in Africa and Middle East.

A responsible operator

As part of our social responsibility policy and in line with our ethical values, we help customers and families to make use of reliable, transparent digital services. In Egypt, for example, this led us to conduct studies of young people’s digital usage and created “anti-harassment” services for women. We have also positioned ourselves as an ecologically responsible entity. We try to limit the

Orange has been committed to rural areas for many years. Through our m@agri program, we offer essential, dedicated services to farmers, which aim to:

n Increase their incomes with mobile-based information services on market prices and weather alerts

n Improve agricultural productivity with trainings on cultural techniques and financial services pertaining to credit and insurance

n Strengthen the entire value chain by providing services for vehicle fleet management and employee payment through Orange Money. Twelve services are being rolled out in seven countries where we have a presence.

Partner in the agricultural transformation in Africa

Orange helps African and Middle Eastern start-ups to establish themselves and develop in a sustainable manner by: providing tools and advice, partnering local incubators, financing, accelerating and promoting through the Orange Social Venture Prize

entrepreneurclub.orange.com This portal is dedicated entirely to business founders and is now the one-stop shop for Orange support.

at January 1st, 2016

Including countries under Equity method at 100%

Orange Entrepreneur Clubdiscovers, supports and promotes start-ups

carbon footprint of our buildings and infrastructure and promote recycling (for example, through mobile phone buyback andmobile waste collection programmes in partnership with Emmaus nternational).

Ethical behaviour is one of the most fundamental Orange values. We have always conducted our business with honesty and integrity and in compliance with the law and the highest professional standards. We run a major corruption awareness programme in our African and Middle Eastern companies and ensure that all our staff apply our Code of Ethics.

our presence

for Africa and Middle East

Subsidiaries

Orange Labs

Technocentre

Groupement Orange Services

MoroccoTunisia

Egypt

JordanIraq

Lebanon

Mali

Senegal

Guinea-Bissau

GuineaIvoryCoast

Equatorial Guinea

Botswana

Central African Republic

Madagascar Mauritius

Niger

Democratic Republic of Congo

CameroonSierra-Leone

Liberia

BurkinaFaso

2 15

2016 edition

Orangein Africa and Middle East

Key figures for the Group

28countries

40,2 billion €revenue

263 millioncustomers

156 000employees

Orange Link

We are always there for you, with internet portals to fit your needs: n StarAfrica, the portal for internet users who are entrepreneurs, sports fans and music lovers, as well as those who follow African current events starafrica.com

n Orange Football Club for football fansfootballclub.orange.com

n Orange Entrepreneur Club for start-up creatorsentrepreneurclub.orange.com

Orange Link also allows you to top-up mobile phones remotely for your relatives in Africa using Transfert Pays, and offers tourist international distribution with Orange Holiday.

www.starafrica.com Available in English, French, and Arabic.

78 rue Olivier de Serres75505 Paris Cedex 15 – France +33 (0) 1 44 44 22 22www.orange.com

Orange MEA

Conception/design/pictures: Orange-July 2016 edition

at January 1st, 2016