orang tua group
TRANSCRIPT
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Elizabeth, Rizki, Talita – IE 5Elizabeth, Rizki, Talita – IE 5
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• For more than half a century, OT have been in the business of processing natural ingredients and turning them into quality food products that have become the choice of consumers.
•Started with health drinks that were traditionally mixed using natural ingredients.
• Through research and innovation, we have come up with unique products that win the competition.
•our popular brands such as FORMULA, TANGO, OOPS, VITACHARM, KIRANTI
•our brands have also received strong brand awards based on various surveys conducted by independent national and international market research firms.
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From Traditional Herb Products to Daily Household Products
• In 1948, as public reception of traditional health drink was beginning to proliferate.
• In 1985, established a holding company called ADA (the name stands for Attention, Direction and Action). Business development and product diversification continued under the ADA flag.
•In 1995, ADA changed its name into ORANG TUA.
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HISTORY (cont’d)HISTORY (cont’d)
In 2004, the ORANG TUA logo was modified to reflect the company’s In 2004, the ORANG TUA logo was modified to reflect the company’s commitment as a producer of branded, consumer-choice products that are commitment as a producer of branded, consumer-choice products that are the pride of the company’s employees. the pride of the company’s employees.
• The new logo also appeals to the target customers, which consist of dynamic young people who are highly spirited and always young at heart.
•Today, has diversified itself into several different industry sectors such as personal care, confectionery, health drink, biscuits, dairy, jelly products, RTD Tea and Snack & Nut.
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DelicaciesDelicacies
BiscuitsBiscuits
PeanutPeanut
CandyCandy
Sweet waterSweet water
Fermented Fermented milk productsmilk products
Liquid milkLiquid milk
Herbal drinksHerbal drinks
Tooth pasteTooth paste
ToothbrushToothbrush
Product Development
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DelicaciesDelicacies
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BiscuitsBiscuits
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PeanutPeanut
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CandyCandy
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Sweet Sweet WWaterater
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Fermented Milk ProductsFermented Milk Products
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Liquid MilkLiquid Milk
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Herbal DrinksHerbal Drinks
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Tooth Tooth PPasteaste
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ToothTooth B Brushrush
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Innovation ManagementInnovation Management
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R&I Center ResponsibilitiesR&I Center Responsibilities
To develop new productsTo develop new products
To enhance the quality of existing productsTo enhance the quality of existing products
To support the factories and manufacturing To support the factories and manufacturing facilities and help find the solution for their facilities and help find the solution for their operational problemsoperational problems
To use science and technology in creating To use science and technology in creating breakthrough and in developing quality products breakthrough and in developing quality products in anticipating the increasingly tight competitionin anticipating the increasingly tight competition
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Technology ManagementTechnology Management
Key success of Key success of
innovationinnovation
brand awarenessbrand awareness
focusfocus
distributiondistribution
vision vision
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Technology ManagementTechnology Management
has three expansion method, acquisition, joint venture, and build has three expansion method, acquisition, joint venture, and build new company. new company.
Buy 22,5% share of PT FDK Indonesia.Buy 22,5% share of PT FDK Indonesia. PT Arta Boga Cemerlang, distribution company, with 25% own PT Arta Boga Cemerlang, distribution company, with 25% own share and 75% group share and 75% group PT Puri Ngajogjakarta, four stars Hotel with capacity over 200 PT Puri Ngajogjakarta, four stars Hotel with capacity over 200 rooms, in DI Yogyakarta rooms, in DI Yogyakarta PT Crownprince Jasaboga (food company) PT Crownprince Jasaboga (food company) PT Darmex Oil & Fats, Bekasi (coconut oil company) PT Darmex Oil & Fats, Bekasi (coconut oil company) PT Panjang Jiwo Pangan Makmur, Surabaya (1982), produce PT Panjang Jiwo Pangan Makmur, Surabaya (1982), produce drinks and candy, just like Kiranti, larutan penyegar Panjang Jiwo, drinks and candy, just like Kiranti, larutan penyegar Panjang Jiwo, and larutan penyegar Orang Tua, and Tango candy and larutan penyegar Orang Tua, and Tango candy PT Brushindo Cemerlang, produce toothbrush and toothpaste as a PT Brushindo Cemerlang, produce toothbrush and toothpaste as a brand of Durodont, ABCdent, and Formula Juniorbrand of Durodont, ABCdent, and Formula Junior
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Marketing of Orang Tua GroupMarketing of Orang Tua Group
Domestic MarketDomestic Market
International MarketInternational Market
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The Product DistributedThe Product Distributed
DelicaciesDelicacies
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The Product DistributedThe Product Distributed
DrinksDrinks
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The Product DistributedThe Product Distributed
Biscuits Biscuits
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The Product DistributedThe Product Distributed
Chocolates, Nuts and CandiesChocolates, Nuts and Candies
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The Product DistributedThe Product Distributed
ToiletriesToiletries
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Domestic MarketDomestic Market
Have a strong distribution channel Have a strong distribution channel
Advertise the product on TV with a unique Advertise the product on TV with a unique concept concept
Conduct a market researchConduct a market research
Give a sponsorship to school events, so Give a sponsorship to school events, so that their product can be promoted to that that their product can be promoted to that event directly to the customerevent directly to the customer
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International MarketInternational Market
Vision of International Sales Department Vision of International Sales Department of of
To make as a company with the vision To make as a company with the vision of being a provider of the necessities of of being a provider of the necessities of
the world’s community the world’s community
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International MarketInternational Market
ProductProduct
High Standard Facilities Service (Toll High Standard Facilities Service (Toll Manufacturing)Manufacturing)
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Distribution MapDistribution Map
AfricaAfrica
South East AsiaSouth East Asia
Middle East & West AsiaMiddle East & West Asia
ANZ & PacificANZ & Pacific
Europe & AmericaEurope & America
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International Marketing StrategyInternational Marketing Strategy
Open partnership to public for distributing Open partnership to public for distributing Orang Tua Group productOrang Tua Group product
Participate in international food exhibition, Participate in international food exhibition, business gathering and conferencebusiness gathering and conference
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International ExhibitionInternational ExhibitionInternational International Gulfood in Gulfood in DubaiDubai
ANUGA ANUGA (Allgemeine (Allgemeine Nahrungs-Und Nahrungs-Und GenussmittelausstGenussmittelausstellung) atau ellung) atau General Food and General Food and Food-Stuff Food-Stuff Exhibition in Exhibition in GermanyGermany
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Expanding Strategy of OTGExpanding Strategy of OTG
AcquisitionAcquisition
Together with ABC Group, Orang Tua Together with ABC Group, Orang Tua Group has controlled more than 50 Group has controlled more than 50 companies.companies.
PartnershipPartnership
Offering to become distributor of Orang Tua Offering to become distributor of Orang Tua Group product. Group product.
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Thank YouThank You