oracle’s strategy: - as.techdata.eu€¦ · web viewleverage 24x7, world-class oracle support....
TRANSCRIPT
MySQL Solution Overview
MySQL Enterprise is integrated into a complete solution stack from Oracle. This allows customers to migrate from more restrictive and costly commercial database servers to open source with confidence. This provides
one-stop accountability: single contract, single invoice, single phone number and single access to experts.
Oracle’s Investment in MySQLMySQL is the #3 most deployed database behind Oracle and SQL Server. 74% of companies running Oracle database also run MySQL.
• Make MySQL a Better MySQLo #1 Open Source Database for Web
Applications• Develop, Promote and Support MySQL
o Improve engineering, consulting and supporto Leverage 24x7, World-Class Oracle Support
• MySQL Community Edition o Source and binary releases, GPL license
• Oracle products are supporting MySQLo Enterprise Manager, Secure Backup, Audit Vault
Sell with these technologies• Other Oracle products
o Enterprise Manager, Secure Backup, Audit Vault• Operating Systems
o LINUX, Windows, UNIX• LAMP Stack(open source implementations)• Cloud, Virtualization environments• Most applications need a database (80% don’t
need high end features)o Custom Applications, Web Applications, Content
Management, Data Warehouse, IT Infrastructure, Retail, Supply Chain, Telecom, Messaging & Collaboration
Target Market* Ideal for companies wishing to adopt open source. * Companies wanting an alternative to IBM DB2, MS SQL Server and Sybase. * Companies with high volumes in database reads/queries. * Companies that require high-performance computing and high availability.
Qualifying your prospect
• Built together• Tested
Oracle’s
MySQL Solution Overview
Best Fit Qualify OutMySQL in production & in Pain
Not yet downloaded
LAMP/Open Source Don’t want open source
New Applications Legacy DB MigrationCustom Web, OEM/ISV, Telco Apps
Enterprise Packaged Apps
Business Critical Applications
Non Business Critical Applications
Simplicity/Customer References
Feature War (detailed RFP)
Scarce DBA Resources
DBA Resources not constrained
Budget Constrained
Sales Best Practices Uncover MySQL Community in the Organization
o Ask Channel Manager for download numberso Pitch MySQL Enterprise Trial in their own
environment•http://mysql.com/trials/ •Many community users converted to paying
Find New Custom Web Based Applicationso MySQL is Powering the Web (Facebook, Google,
Craigslist, Yahoo)o MySQL is an ideal solution to get new
applications into production fast Find projects overrun by cost or growing
exponentiallyo Off load new functionality and growth to MySQLo Convert read transactions to MySQL
Use Customer Referenceso MySQL has 14+ million users worldwideo http://www.mysql.com/customers
Sales opportunity* MySQL is open source, allowing your customer to spend more dollars on other products * Strengthen customer relationships by establishing “trusted advisor” status
* Many of your customers are already running MySQL database
What do I sell? * MySQL Enterprise Subscriptions * MySQL Cluster perpetual license + support* MySQL Subscription renewals (re-occurring subscriptions), same price and margin as new subscriptions
MySQL Solution Overview
• There are three Enterprise subscription classification types, Pricing is "per Server", for 2 classes: Servers with 1-4 Sockets, and Servers with 5+ Sockets
o Standard (24X7 support, Workbench, InnoDB) o Enterprise(Standard + Enterprise Manager,
Enterprise Backup and Partioning) o Cluster CGE (Enterprise + Cluster Manager,
NDB, and Cluster GEO Replication)o Feature and price comparison
http://mysql.com/products/ How to grow to six figures• Identify server count and size of boxes
o Make sure all servers running the application are covered at the same level, including dev, test/QA, and backup servers
• Identify Add-on Features (Up-sell Enterprise version)
o Do they need monitoring tools for their dbo Do they need a backup solution
• Identify Subscription Term(Up-sell three year)o Would you prefer one, two or three year
subscriptionso Provide extra “discount” on 3 yr vs. 1yr o Start with 3 yr option
• Offer Unlimited Subscription(Annual)o Ask if they are interested in covering all
the MySQL database servers in their Enterprise
o Pricing done with MySQL Channel Manager
MSRP Pricing
Small Server*
(1- 4 sockets)
Big Server*(5 +sockets)
MySQL Standard Edition
1 yr: $2,0002 yr: $4,0003 yr: $6,000
1 yr: $4,0002 yr: $8,0003 yr: $12,000
MySQL Enterprise Edition
1 yr: $5,0002 yr: $10,0003 yr: $15,000
1 yr: $10,0002 yr: $20,0003 yr: $30,000
MySQL Cluster Edition
1 yr: $10,0002 yr: $20,0003 yr: $30,000
1 yr: $20,0002 yr: $40,0003 yr: $60,000
*Prices are in USD and subject to change
MySQL
• Onlin
• Globa
• MyS
SMD • Sub
scriptio
MySQL Solution Overview
Oracle 1-Click Ordering You can now resell MySQL Standard and Enterprise Edition Subscriptions through Oracle’s 1-Click Ordering process. Even if you are not an Oracle PartnerNetwork member or you don't have a distribution agreement with Oracle, you can resell MySQL 1-Click Products through an Oracle Remarketer Authorized VAD. The streamlined 1-click ordering process makes reselling these products simple. To see the list of these authorized VADs go to:http://www.oracle.com/partners/en/opn-program/019805.pdf
Resources Available• Go to MySQL TCO calculator to identify how much
money MySQL can save end customers over other databases - http://www.mysql.com/why-mysql/tco.html
• 30-day product trials on MySQL Enterprise are available at http://mysql.com/trials/
• Contact Channel Manager to arrange for technical resource
• Case studies - http://www.mysql.com/why-mysql/case-studies
• White papers - http://www.mysql.com/why-mysql/white-papers
Key contacts – MySQL Eileen Burgess – AMER MySQL Channel Manager [email protected] Vicki Holteen – AMER MySQL Channel Manager [email protected] Almeida, LAD MySQL Channel Manager, [email protected] Fildes, EMEA MySQL Channel Manager, [email protected] Yazaki, JAPAN MySQL Sr. Sales Director, [email protected]