oracle’s integration strategy · it was a breeze to identify salesforce.com apis ... oracle...
TRANSCRIPT
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 1 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle’s Integration Strategy
May 2014 MDM Partner Summit Bill Miller, Director MDM Bruce Tierney Oracle SOA Suite, Fusion Middleware Vish Patwardhan AppAdvantage Program Ambassador
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 2 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or
functionality described for Oracle’s products remains at the
sole discretion of Oracle.
Safe Harbor Statement
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 3 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
CX Foundation
PaaS, Social, Mobile, MDM, Integration Tools, BI, Process Automation,
Oracle
Marketing
Oracle
Sales
Oracle
Commerce
Oracle
Service
Oracle
Social
Oracle Customer Experience Portfolio (“Oracle CX”)
Mobile
Social Media
In Store Contact Center Field Service
Direct Sales
Channel Sales Web
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 4 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle Apps Integration Strategy Varies by Capabilities & Needs
Solution Breadth
Embed Consolidate Integrate Revenue
Technologies
Social Relationship Mgmt
Marketing Cloud
Quote to Cash
Customer Experience
E
x
t
e
r
n
a
l
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 6 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Agenda Integration Trends
Oracle Integration Strategy
Oracle AppAdvantage
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 7 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Agenda Integration Trends
Oracle Integration Strategy
Oracle AppAdvantage
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 8 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Integration Was Already Complex
On-Premise Integration
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 9 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
The New Reality Cloud introduces a new dimension of complexity…
Not All IT Is in Your Control
Tooling is Inconsistent
Security LOB bypassing IT
Cloud Integration
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 10 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Integration is a major factor of success – or failure – in cloud and mobile
Survey included
responses from
1,300 senior IT
leadership across
large companies
in 17 countries
1 in 2 Companies
have abandoned
at least one cloud
application in the last
three years due to
integration problems
Source: Dynamic Markets: Cloud for Business Managers: the Good, the Bad, and the Ugly – May 2013
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 11 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Today’s Integration Challenge
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 12 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Today’s Integration Challenge
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 13 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Today’s Integration Challenge
73°
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 14 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
“Internet of Things” example: Consumer Goods Connecting with the Consumer
Source: Wired
• Smart Sensors – Dynamic pricing
based on market rate or available
supply
• Mobile Integration – Linking smart
objects (cart) with handheld devices
• Customer Experience – Opportunity
for consumer good manufacturers to
form a relationship with consumers
Smart Things
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 15 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
73°
A Future of Integration Complexity?
Cloud Integration Platform
Internet of Things Integration Platform
Mobile Integration Platform
On-premise Integration Platform
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 16 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Agenda Integration Trends
Oracle Integration Strategy
Oracle AppAdvantage
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 17 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle’s Integration Strategy Strategies & Benefits
• Faster Integration
• Improved Responsiveness
• Lower TCO
• Unified Platform
• Deploy Anywhere
Two Key Strategies Benefits
“Seamless Integration from On-Premise to Oracle’s Cloud - flexibility to
transparently move workloads between environments” Thomas Kurian
4/29/2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 18 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Simplifies development and
management
Standards-based, open
infrastructure interoperates
with your existing IT
Consistent tooling - Single
development, deployment and
management platform
Connectivity Cloud
Apps Services Platform
On-premises
Apps Mainframe DB
Business to Business
EDI XML MFT
Analytics Business Activity Monitoring Event Processing
Orchestration BPEL Process Manager Business Rules
Service Virtualization & Mediation Service Bus
Unified Platform - Oracle SOA Suite 12c Integration Across Cloud, Mobile, and On-premise
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 19 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
On Premise
Private Cloud
Deploy Anywhere - Oracle’s Integration Strategy Flexibility
Oracle
Public Cloud
DEPLOY ANYWHERE
Same Architecture
Same Standards
Same Products
Move workloads between
On-premise and Public Cloud
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 20 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle SOA Suite 12c
Oracle SOA Suite 12c
73°
Simplify Integration
to Cloud and Mobile
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 21 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
What’s New: Oracle SOA Suite 12c
REST/JSON Ease of Use
Automated REST /
SOAP Conversions
Extend Applications for Mobile
Mobile Integration
Managed File Transfer
Heterogeneous to Oracle
and Third Party Clouds
Cloud Adapters / SDK
Cloud Integration
Productivity
Unified Design Tools Jumpstart Templates Rapid Installation
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 22 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle SOA Suite 12c
Unified integration platform for both cloud and on-premise applications
Point and click modeling for connectivity to cloud apps
Secure connectivity & session management
Cloud Adapter SDK
Cloud Integration Roadmap
MAINFRAME
Bridging Cloud Applications with On-Premises
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 23 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle Cloud Adapters
It was a breeze to identify Salesforce.com APIs
using the graphical API discovery screen, and
the session management aspect of the adapter
was very refreshing.
Hilal Khan, Director FMW Practice, OSI Consulting
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 24 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle SOA Suite 12c
ENTERPRISE Simplified support for
REST/JSON
Easily reuse existing
application services
Rapid response to new
business requests
Fast access to data
and services across
the enterprise and
external sources
ENTERPRISE MOBILE
Mobile Integration
Inventory Check Service
Production Service
Order Service
Credit Check Service
Customer Status Service
Billing Service
EXISTING SERVICES
Simplifying Mobility for the Enterprise
SOAP REST/JSON
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 25 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Productivity
Jumpstart SOA templates
Rapid installation
Integrated debugging, testing
Memory footprint reduction
Startup acceleration
Pre-tuned database profiles
REDUCE DEVELOPMENT TIME
IMPROVE RUN-TIME EFFICIENCY
Integrate Faster – Ensure Best Practices
Start from
Scratch COMPLETE COMPLETE
Jumpstart with
Template
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 26 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Productivity Rapid Developer Installation 5-10x Faster
Jumpstart SOA templates
Rapid installation
Integrated debugging, testing
Memory footprint reduction
Startup acceleration
Pre-tuned database profiles
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 27 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Integration Cloud Service:
• Simplified integration experience with routing,
messaging, protocols, formats, transformation, error
management, virtualization, connectivity, monitoring,
management & security
• Primary Use Case: Integrate Oracle Cloud SaaS with
other Cloud and on-premise apps
SB-as-a-Service:
• Full access to Oracle Service Bus in the Oracle Cloud
• Primary Use Case: “Lift & shift” Service Bus workloads
to Oracle Cloud
Oracle Integration Cloud Services Public Cloud: Two Scenarios
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 28 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Roadmap: Integration Cloud Services Cloud-based Integration Platform as a Services (iPaaS)
Integrate & extend Oracle
Cloud SaaS
Browse for pre-built
components or build-your-
own following a guided
path
Intuitive monitoring
Recommend feature
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 29 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Summary: Oracle’s Integration Strategy Strategies & Benefits
• Faster Integration
• Improved Responsiveness
• Lower TCO
• Unified Platform
• Deploy Anywhere
Two Key Strategies Benefits
“Seamless Integration from On-Premise to Oracle’s Cloud - flexibility to
transparently move workloads between environments” Thomas Kurian
4/29/2014
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 30 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Agenda Integration Trends
Oracle Integration Strategy
Oracle AppAdvantage
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 31 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Application Lifecycle Economics
$ 5
M
$25 M
$ 5
M
$ 5
M
30 months 30 months
Implementation Upgrade #1 Upgrade #2
$40 M
1. Customizations
2. Integrations
3. Process Gaps
1. Consolidation/GSI
2. Standardized Business Processes
3. Configure, Not Customize
Planned
Variable
Root Causes Customer Response
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 32 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Focus on current needs:
Standardize and Consolidate Around
Your Core Enterprise Applications
Build for future:
Simplify. Differentiate. Innovate.
Pace-Layered Strategy
The Approach: Oracle AppAdvantage
ENTERPRISE
APPLICATIONS
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 33 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
AppAdvantage Focus Areas
Cloud
Integration
Application
Extensions
Business
Process
Agility DIFFERENTIATE
Mobile Self Service Online
Engagement INNOVATE
Enterprise
Security
Performance
& Availability
Platform
Optimization SIMPLIFY
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 34 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
AppAdvantage Engagement Offers
Oracle Days, Community, IT Leader Series, Workshops, Events
Executive
Briefing
Mobility
Workshop
Apps Integration
Workshop
Multi Channel
Access
Workshop
Apps On Exa
Workshop
WebLogic for
EBS
Workshop
Mobility
Hands-on
Workshop
Apps Integration
Workshop
Multi Channel
Access
Workshop
Apps On Exa
Workshop
WebLogic for
EBS
Workshop
AppAdvantage
Assessments Health Check
Reference
Architecture
Informative /
Educational
Strategy, Roadmap,
Architecture
Learn
Technology
Understand
Technology
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 35 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Oracle AppAdvantage Assessment Process
• Stakeholder Interviews
• Topics Covered: Customizations, Integrations, 2-3 Core
Business Processes, Infrastructure & Mobile Solutions
• Cover multiple sub-topics in each area
• Leverage Oracle Consulting, Development, Support SMEs to
formulate Findings and Recommendations
• Findings, Recommendations are based on – complexity,
relevance, industry/Oracle deemed best practices
• Readout of Recommended solution & Business Justification* to
stake holders
• Based on a collaborative process in finalizing the solution design,
prioritizing business needs for a successful implementation
FINAL
PRESENTATION
3 hours
DISCOVERY
1 day
FINDINGS &
RECOMMENDATIONS
3 weeks
* optional
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 36 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Logistics • Application module owners, Process owners
• Business Analysts that are familiar with the current
implementation and customizations
• IT staff that implements and supports the related integrations
• Enterprise/Application/Technology Architects
• SI’s you may be working with for this upgrade
• Room Setup: Whiteboards, flip charts
• Working Lunch – provided by Oracle
• CEMLI Analysis
• Process Selection
• Existing Process Documentation PRE-WORK
ATTENDEES
DETAILS
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 37 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
Sample Results
ROI
Summary
CEMLI
Benchmark
Processes Reviewed
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 38 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
• 15 min order to ship-time
• Same day delivery for orders entered by 2 PM
• Invoice settlement time from days to seconds
• Online services Live < 6 months
• Eliminated manual order processing reconciliation
• Mobile order entry/management by staff
• Order failure detection & order re-submission
• Redeployed staff to more customer facing roles
Jurlique Used Appadvantage To Overcome Their Challenges
Faster Online Order Processing
16K orders in 1 day –
Took 1 month to settle
50% Natural Skincare Products Company
Based in AUS
!
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 39 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
AppAdvantage Customers
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle Proprietary 40 Oracle Consumer Goods Industry Strategy Council Only – Do Not Distribute
The ‘Advantage’ in Oracle AppAdvantage
Minimize disruption in Application Development Lifecycle, improve time to market
Bring immediate business value while building for the future
Leverage common platform, common resources & skill sets for the Enterprise, Cloud and Mobile
Reduce risk & TCO with proven integration, common cross channel dev framework
Seamless transition to Oracle Fusion Applications, Oracle Cloud App with common architectural foundation
Innovate Simplify Differentiate