oracle openworld and javaone latin america 2016 prospectus ... · tt d id d be used for visitor for...

Oracle OpenWorld andOracle OpenWorld and JavaOne Latin AmericaSao Paulo, BrazilSao Paulo, Brazil June 28 – 30, 2016

2016 Event Overview and2016 Event Overview and Sponsorship/Exhibitor Invitation

Copyright © 2015, Oracle e/ou suas controladas e coligadas. Todos os direitos reservados. |

20152015 At a Glance

Copyright © 2015, Oracle e/ou suas controladas e coligadas. Todos os direitos reservados. | 2

Registration by CountryRegistration by Country

Country

Top Countries

Brazil 94.79%United States 1.48%Argentina .66%Columbia 55%Columbia .55%Peru .50%Mexico .48%Chile .40%Venezuela .26%Ecuador .08%Uruguay .07%Other .74%


Registration by IndustryRegistration by IndustryIndustryHigh Technology 15.28%Professional Services 8 81%

IndustryTravel & Transportation 1.10%I 0 89%Professional Services 8.81%

Financial Services 6.50%VAR / System Integrator 4.59%Communications 4.50%R t il 3 49%

Insurance 0.89%Healthcare 0.87%Oil & Gas 0.80%Consumer Goods 0.74%

Retail 3.49%Education & Research 3.34%Public Sector 3.17%ISV – Independent Software Vendor 2.49%

Chemicals 0.58%Utilities 0.56%Automotive 0.56%Aerospace & Defense 0.34%

Industrial Manufacturing 1.68%Media & Entertainment 1.56%Engineering & Construction 1.41%

Life Sciences 0.19%Natural Resources 0.10%Other 36.46%


Registration by Job RoleRegistration by Job RoleJob RoleIT Manager 8.86%LoB Manager / Director 8.81%

Job RoleNetwork Administrator 0.65%Sales Representative 0 59%LoB Manager / Director 8.81%

Consultant 6.95%Developer 6.87%Database Administrator 5.51%Architect 3.98%

Sales Representative 0.59%Sales Consultant 0.53%Principal Sales Consultant 0.45%Senior Sales Consultant 0.26%Sales Executive 0.26%Architect 3.98%

Business Analyst 3.79%Partner 3.65%Senior Management 3.32%Executive Management 3.15%

Sales Executive 0.26%Sales Director 0.19%Data Warehouse Manager / Data Steward 0.18%Solution Specialist 0.16%Account Manager 0.13%g

Systems Administrator 2.98%Student 2.74%Operations Manager 1.65%Applications Manager 1.02%

g %Senior Consultant 0.12%Account Executive 0.12%Sales Manager 0.12%Customer Success Manager 0.10%


pp gProfessional 0.84%

gOther 32.03%

Oracle OpenWorld 2015 KeynotesLuiz MeislerVP Oracle Latin America

Mark HurdCEO, Oracle

Fernando LemosVice President TechnologyOracle Latin America

AY

AY

AY

Rod JohnsonGVP. Applications Business Group, Oracle

Cyro DiehlManaging Director, Oracle Brazil

John FowlerExecutive Vice President Systems, Oracle

ESD

A

ESD

A

RSD

A

Reinaldo AffonsoTechnology DirectorIntel Latin America

Paschoal P. BaptistaConsulting Director, Deloitte

Ray WangPrincipal Analyst & CEOConstellation Research

João Marcelo Costa

TUE

EDN

E

THU

R

Alessandra Bomura NogueiraVP of Integration and Fixed Convergence, Telefonica Viv

Frederico TrajanoCOO, Magazine Luiza

CIOPernambucanas

Alexander RepinaldoOracle Distributor

WE T


Oracle Distributor Director, CTIS

JavaOne 2015 KeynotesJavaOne 2015 KeynotesGeorges SaabVice President , Java SE PlatformOracle

Stephen ChinJava Community Manager

Robert ClarkSenior Director of Software

gOracle

Senior Director of Software Development , Oracle

Bruno SouzaJava Developer, ToolsCloud,

Bruno BorgesPrincipal Outbound Product Manager and Developer Advocate for Java and the Cloud

“Brazilian JavaMan, the Guywith the Flag”


Oracle

2015 Executive Summits @Oracle OpenWorld Latin America@ Oracle OpenWorld Latin America

• 812 Registered•371 Attended

• 320 Companies• 2 Countriesfe

rence

•371 Attended • 2 Countries

Conf

Summit Sponsorp

CFO Summit

CIO S iCIO Summit

CX Summit


CHRO

OpenWorld Conference Sessions 2015 SummaryOpenWorld Conference Sessions 2015 Summary

Track 2015 Total Sessions

2015% of Total Track 2015

Total Sessions2015

% of Total

ACS 3 2%

Applications 31 25%

Business Analytics 6 5%

Managed Cloud 2 2%

Middleware 18 15%

MySQL 1 <1%

Consulting 2 2%

Database 18 15%

Engineered Systems 13 10%

Optimized Solutions 1 <1%

Servers 6 5%Engineered Systems 13 10%

Enterprise Manager 7 6%

Industries 5 4%

Lin 2 2%

Solaris 4 3%

Storage 3 2%

Virtualization 2 2%


Linux 2 2%Total 124 100%

Showcase Theater SessionsTransamerica Expo Centerp

Total Sessions 28

Total Attendees 459Total Attendees 459

Average Session Attendance 27


Showcase Theater Presenting Partners


JavaOne Conference Sessions 2015 SummaryJavaOne Conference Sessions 2015 SummaryTrack 2015

Total Sessions2015

% of Total

Core Java Platform 14 28%

Java and the Internet of Things 7 14%

J Cli d UI (U I f ) 8 16%Java Clients and UI (User Interface) 8 16%

Java, DevOps, and the Cloud 7 14%

Server Side Java 14 28%Server‐Side Java 14 28%

Total 50 100%


Social Media Coverage


2015 Oracle OpenWorld Latin America Sponsors


2016lAt a Glance


Oracle OpenWorld and JavaOne Latin America 2016p

Oracle OpenWorld Oracle and Partner

JavaOneO l d P tOracle and Partner

Keynotes General Sessions Conference

Sessions

• Oracle and Partner Keynotes

• Conference Session• Hands on Labs

Exhibition Hall Executive Summits• Partner and Oracle

Demos• Showcases• Showcase Theater

Sessions

CIO CFO CHRO CX SMB


Sessions SMB

Oracle OpenWorld Latin America 2016hSponsorship Opportunities


Global Sponsor BOOTH

6mx8m space (no booth assembly)

1 badge scanner

CONTENT

One 30-minuteexecutive Keynote* (1st day

BRANDING

One 30-second video on the official website(provided by the sponsor)

NETWORKING

25 VIP seats booked for the sponsor’s Keynote

DIGITAL EXPERIENCE

Customizable invitation sent by email, including

li t t 1 badge scanner Unlimited exhibitor

staff passes

Keynote* (1st day of the event 06/28)

Three 45-minute sessions inparallel sessions

(provided by the sponsor) Branding on the

OpenWorld website Logo on exclusive carpet Logo on promotional bags

50 Oracle OpenWorldpasses

100 passes for the exhibition hall and Keynote

complimentary pass to be used for visitor for the exhibition and keynote

3 posts on the(to be scheduled by Oracle)

distributed in the exhibition hall

Logo placement on the‘Thanks to our sponsors’ b

Keynote. Attendee registration

report with limited demographic data provided post-event.

3 posts on the OpenWorld mobile app news feed during the conference

Social Media Packagebanners

Branding on demand generation campaign

Logo in Oracle OpenWorldregistration confirmation

Press contact – (List of registered press attendees provided one week prior to the event)


gand thank you emails

Diamond Sponsor BOOTH

6mx6m raw booth space

1 badge scanner

CONTENT

One 30-minute Keynote (to be scheduled by

BRANDING

30-second video on theofficial website (providedby the sponsor)

NETWORKING

15 VIP seats booked for the sponsor’s keynote

DIGITAL EXPERIENCE

Customizable invitation sent by email, includingcomplimentary pass to 1 badge scanner

Unlimited exhibitor staff passes

EXCLUSIVE SPONSOR

scheduled by Oracle)

Two 45-minute sessions in the conference (to

by the sponsor) Branding on the

OpenWorld website Logo on promotional bags

distributed in the


100 passes for the exhibition hall and keynote

complimentary pass to be used for visitor for the exhibition andkeynote

3 posts on the EXCLUSIVE SPONSOR

Exclusivesponsorship chosen between one of the

be scheduled by Oracle)

exhibition hall Logo placement on the

‘Thanks to our sponsors’ banners

Branding on the demand

keynote Attendee registration

report with limited demographic data, provided post-event

pOpenWorld mobile app news feed during the conference

Social Media Packagefollowing options: Appreciation

Event Keynote Lounge

Branding on the demand generation campaign

Logo in Oracle OpenWorldregistration confirmationand thank you emails

Press contact – (List of registered press attendees provided one week prior to the event)


Platinum Sponsor: Executive Solution Session BOOTH CONTENT BRANDING NETWORKING DIGITAL EXPERIENCEBOOTH

6mx3m raw booth space (including shell scheme)

CONTENT

One 45-minute Executive Solution Session (To be

BRANDING

Branding on theOpenWorld website

Logo on

NETWORKING


100 passes for the

DIGITAL EXPERIENCE

Customizable invitation sent by email, including complimentary pass to

1 badge scanner 25 passes for

exhibitor staff

scheduled by Oracle. Attendeeregistration report provided post-event, with full contact

promotional bags distributed in the exhibition hall

Logo placement on the ‘Thanks to our

exhibition hall and keynote

Press contact – (List of registered press tt d id d

be used for visitor forthe exhibition and keynote

2 posts on the OpenWorld mobile app

EXCLUSIVE SPONSOR

Exclusive sponsor of one of the following Mobile App

with full contact information for scanned attendees)

the Thanks to our sponsors’ banners


attendees provided one week prior to the event)

OpenWorld mobile app news feed during the conference

Social Media Package

Mobile App Lanyard Dedicated logo

on one side of the Exhibition

Logo in Oracle OpenWorldregistration confirmation and thank you emails


Hall Bag thank you emails

Platinum Sponsor: General Session BOOTH CONTENT BRANDING NETWORKING DIGITAL EXPERIENCEBOOTH

6mx3m raw booth space (including shell scheme)

CONTENT

One 30 minutes presentation in designated General

BRANDING


Logo on

NETWORKING


100 passes for the

DIGITAL EXPERIENCE


1 badge scanner 25 passes for

exhibitor staff

Session by Oracle approval (To be scheduled by Oracle. Attendeeregistration report

promotional bags distributed in the exhibition hall



Press contact – (List of registered press tt d id d

be used for visitor forthe exhibition and keynote

2 posts on the OpenWorld mobile appregistration report

provided post-event, with full contact information for scanned attendees)

the Thanks to our sponsors’ banners


attendees provided one week prior to the event)

OpenWorld mobile app news feed during the conference




thank you emails

Platinum Sponsor: Executive Summits

CONTENT

One 30-minute session in the Executive

BRANDING

Branding on the OpenWorldwebsite

NETWORKING


DIGITAL EXPERIENCE

Customizable invitation sent by email including complimentary

Summit (to be scheduled by Oracle)

One 45-minute session in OpenWorld parallel

i ( b

Branding on applicableExecutive Summit signage

Logo on the invitations for the Executive Summit sent by emailL h i l b

passes 100 passes for visitors 2 passes for the sponsor

executive 10 passes for C-level

email, including complimentary pass to be used for visitor

2 posts on the OpenWorld mobile app news feed during the conference

session (to be scheduled by Oracle)

SUMMITS (Select one)

Logo on the promotional bags distributed in the exhibition hall

Logo placement on the ‘Thanks to our sponsors’ banners

customers (subject to approval)

Attendee registration report provided post-event, with f ll contact information for


CIO CFO CHRO CX

full contact information for scanned attendees

Press contact – (List of registered press attendees provided one week prior to


SMBp pthe event)

Gold Sponsor: Lunch BOOTH

6mx3m space (including shell scheme)

CONTENT

One 45-minute session in the conference (to be

BRANDING

Branding on the OpenWorld websiteL ti l

NETWORKING


DIGITAL EXPERIENCE


li t t bscheme) 1 badge scanner 15 passes for

exhibitor staff

conference (to be scheduled by Oracle)

One 20-minute session in the

Logo on promotional bags distributed in the exhibition hall


80 passes for theexhibition hall and keynote

Press contact – (List of registered press

complimentary pass to be used for visitor for the exhibition and keynote

1 post on the OpenWorldmobile app news feed

EXCLUSIVESPONSOR

Exclusive sponsor for lunch (on one

Showcase Theater (to be scheduled by Oracle. Attendeeregistration report provided post

sponsors’ banners Logo in Oracle

OpenWorld registration confirmation and thank

of registered press attendees provided one week prior to the event)

ppduring the conference


for lunch (on oneof the three days of the conference)

provided post-event, with full contact information for scanned attendees)

you emails


)

Gold Sponsor: Showcase BOOTH CONTENT BRANDING DIGITAL EXPERIENCEBOOTH

Space for networking in the sponsored showcase

CONTENT

Three 20-minute sessions in the Showcase

BRANDING

Branding on the OpenWorldwebsite

Logo on promotional bags

NETWORKING


DIGITAL EXPERIENCE


1 badge scanner perkiosk

25 passes for exhibitor staff

Theater (to be scheduled by Oracle. Attendeeregistration report provided post

distributed in the exhibition hall

Logo placement on the ‘Thanks to our sponsors’ banners

passes 80 passes for

visitors

p y pbe used for visitor for the exhibition and keynote

1 post on the OpenWorld bil f d

SHOWCASES

Modern Applications Showcase

provided post-event, with full contact information for scanned

banners Logo on the Showcase banner Branding in the Showcase

recharge lounge Company name and

mobile app news feed during the conference


Platform Services to Integrate your Business

Infrastructure for your Data Center

attendees) presentation title listed in the Show



Data Center Java Hub

thank you emails

Silver Sponsor

BOOTH

4mx3m space (including shell

h )

CONTENT

One 20-minute session in the Sh Th t

BRANDING

Double-sided banner on the exhibition hallB di th

NETWORKING


DIGITAL EXPERIENCE


scheme) 1 badge scanner 15 passes for

exhibitor staff

Showcase Theater (to be determined by Oracle. Attendeeregistration report

Branding on the OpenWorld website


60 passes for the exhibition hall and keynote

Press contact – (List of registered press

complimentary pass to be used for visitor

1 post on the OpenWorld mobile app news feed during the conferenceregistration report

provided post-event, with full contact information for

exhibition hall Logo placement on the

‘Thanks to our sponsors’ banners

Logo in Oracle


during the conference Social Media Package

scanned attendees)

OpenWorld registration confirmation and thank you emails


Bronze SponsorBOOTH

3mx3m space (including shell

CONTENT

One 20-minutesession in the

BRANDING


NETWORKING


DIGITAL EXPERIENCE


scheme) 1 badge scanner 10 passes for

exhibitor staff

Showcase Theater (to be determined by Oracle. Attendeeregistration report


Logo placement on the ‘Thanks to our sponsors’

passes 50 passes for the


Press contact – (List

complimentary pass to be used for visitor

1 post on the OpenWorld mobile app news feed d i th fregistration report

provided post-event, with full contact information for

Thanks to our sponsors banners

Logo in Oracle OpenWorld registration confirmation and thank


during the conference Social Media Package

scanned attendees)

you emails


Additional Opportunites

PARALLEL SESSIONS SESSION IN THE SHOWCASE THEATER

One 45-minute session in the conference One 20-minute session in the exhibition hall auditorium The presentation topic and content must be approved by Oracle

Opportunity to include the following items in the presentation room; content provided and managed by the company that will b i ( if d b h ll b l d

The presentation topic and content must be approved by Oracle

Speaker badge 25 passes for visitors that shall be used for prospects and customers

C i i l d b k ’ dbe presenting (prospectus, gifts and banners shall be evaluated and approved by Oracle) Distribution of leaflets Distribution of gifts Placement of one banner

Company name, presentation title and abstract, speaker’s name and schedule included on the conference website.

Placement of one banner


Social Media PackageBenefits by Sponsor Level

Sponsorship Level Global Diamond Platinum Gold Silver Bronze

Welcome Post (FB & Twitter) x x x x x x

Sponsor promotion video - 90 seconds, produced by Oracle (FB, Youtube, Showcase Page on OpenWorld site)

x x

Keynote promotion video – 90 seconds , produced by Oracle (YouTube & LinkedIn) x x

Twitter post created by partner, approved and posted by Oracle Weekly Weekly 2 x’s per month 2 x’s per month 2 x’s per month 2 x’s per month

Post to promote partner solution, approved and posted by Oracle LinkedIn & Twitter LinkedIn & Twitter Twitter Twitter Twitter Twitter

Sponsor logo posted to promote as a new sponsor (FB) x x x x x x

Showcase Theater agenda (Twitter) Weekly Weekly Weekly

Sh Th t d t d d b fShowcase Theater agenda posted day before session (FB) x x x

Oracle OpenWorld graphic to use on partner social media sites (LinkedIn, FB & Twitter) x x x x x x

Video inclusion produced on final day of conference. Provided to partners. (FB, YouTube, LinkedIn)

Up to 10 seconds Up to 10 seconds Up to 5 seconds Up to 5 seconds Up to 5 seconds Up to 5 seconds


LinkedIn)

Social Media Package Analysis x x

28

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