oracle master data management strategy.pdf
TRANSCRIPT
-
8/17/2019 Oracle Master Data Management Strategy.pdf
1/32
Oracle Master Data Management Strategy
Name
Title
-
8/17/2019 Oracle Master Data Management Strategy.pdf
2/32
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into anycontract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
-
8/17/2019 Oracle Master Data Management Strategy.pdf
3/32
MDM: Definitions & Architecture fit
Implementation challenges
MDM ROI Impact
Agenda
Oracle solutions & investments
-
8/17/2019 Oracle Master Data Management Strategy.pdf
4/32
Ever proliferating islands of information
…in disparate applications coveringmultiple channels, divisions & functions
…duplicated, incomplete, inaccurate,
Operational inefficiencies
Questionable Analytics
Error prone integration
Slow enterprise agility and innovation
Fragmented data in typical enterprise topology
Website
CallCenter
SFA Partner Fusion App
Fusion App
CallSCM
ERP2 LegacyERP 1
-
8/17/2019 Oracle Master Data Management Strategy.pdf
5/32
Consolidate/Federate sharedinformation into one place
Cleanse data centrally
Share data as a single pointof truth as a service
MDM: The source of clean data for the enterpriseNurture one of your most valuable asset
Consistency in siloed environment(Integrated Best of Breed)
ETL
ETL
Middleware
Application Integration ArchitectureBI/
DW
Website
CallCenter
SFA Partner Fusion App
Fusion App
CallSCM
ERP2 LegacyERP 1
MDM
-
8/17/2019 Oracle Master Data Management Strategy.pdf
6/32
Consolidate/Federate sharedinformation into one place
Cleanse data centrally
Share data as a single pointof truth as a service
MDM: The source of clean data for the enterprisePush Mode
ETL
ETL
Middleware
Application Integration ArchitectureBI/
DW
Website
CallCenter
SFA Partner Fusion App
Fusion App
CallSCM
ERP2 LegacyERP 1
MDM
Event in operational apps
(e.g. new address)
Match
Cleanse &
Enrich Consolidate
(Dedup &
build golden
record)
X-reference
MDM Th f l d f h i
-
8/17/2019 Oracle Master Data Management Strategy.pdf
7/32
Consolidate/Federate sharedinformation into one place
Cleanse data centrally
Share data as a single pointof truth as a service
MDM: The source of clean data for the enterprisePush Mode
ETL
ETL
Middleware
Application Integration ArchitectureBI/
DW
Website
CallCenter
SFA Partner Fusion App
Fusion App
CallSCM
ERP2 LegacyERP 1
MDM
Distribution of clean, consolidated, completemaster object to all subscribing applications
Update BI Dashboard maps and
DW cross reference
MDM Th f l d t f th t i
-
8/17/2019 Oracle Master Data Management Strategy.pdf
8/32
Consolidate/Federate sharedinformation into one place
Cleanse data centrally
Share data as a single pointof truth as a service
MDM: The source of clean data for the enterprisePull Mode
Consistency siloed environments
(Integrated Best of Breed) Lower data management costs Better reporting Enterprise foundation for agility& innovation
ETL
ETL
Middleware
Application Integration ArchitectureBI/
DW
Website
CallCenter
SFA Partner Fusion App
Fusion App
CallSCM
ERP2 LegacyERP 1
MDM
Need clean & up to date info to support
specific business process
MDM
provides realtime web
services to access
master data
(match / request
entire profile /request selected
info)
-
8/17/2019 Oracle Master Data Management Strategy.pdf
9/32
Categories of MDM Benefits we have benchmarkedfrom our customers implementations
GROWTH
Improve CRM
performance to
increase revenue
and market share
EFFICIENCY
Operational
efficiency across
multi-functions of anenterprise
IT AGILITY
Increase IT
resiliency in a
changing businesslandscape
COMPLIANCE
Reduce operational
risk and improve
regulatorycompliance
CUSTOMERS ON AVERAGEGENERATED 2%-5% INCREASED
REVENUE FROM SALES WITHMDM
EFFICIENCY OF OPERATIONSINCREASE WITH IMPROVED
PROCESSES AND DATAGOVERNANCE
EFFICIENCY OF ITOPERATIONS RESULTING IN
GREATER AGILITY OFBUSINESS MODELS
EFFICIENCY OF IT OPERATIONSRESULTING IN GREATER
AGILITY OF BUSINESS MODELS
-
8/17/2019 Oracle Master Data Management Strategy.pdf
10/32
Growth
Why:Why:Why:
What:What:What:
So what:So what:So what:
Single view of customers
across 100+ life and non-life
insurance policies, pension
funds and employee pension
schemes
Customer Hub with about 1.5
million customer golden records
2 % increase in amount of
insurance premium collected
12 % reduction in marketing
reach costs
5% increase in cross-sell/up-
sell
Customer hub along with Siebel
CRM
A large US retail grocery
chain
Enable loyalty program, drive up-
sell and empower self service
Improved marketing responseresulting in increased gift card
order sales by 5%
Increased sales from loyalty
cards customers by 1%
* Expected benefits
A large global insurance
company
-
8/17/2019 Oracle Master Data Management Strategy.pdf
11/32
Efficiency
Why:Why:Why:
What:What:What:
So what:So what:So what:
Streamline GGB Globalsupply chain and providean acquisition platform
Live on Oracle Customer andProduct Hub integrated withERP systems with no disruption
Improved inventory levels by 5%
Reduced order lead times by 2%
Increased order returns by 15%
11
Streamline complex marketing &
account management processes
Provide single view of its
customers to every store
Oracle Customer Hub feeding to
marketing applications, SAP ERP &
CRM
Improved marketing campaign
response rate by 15%
Reduced sales order errors by 20%
A major big boxretailer
-
8/17/2019 Oracle Master Data Management Strategy.pdf
12/32
IT Agility
Why:Why:Why:
What:What:What:
So what:So what:So what:
Support KPN’s business
transformation from product
to customer centric
enterprise
Live on Oracle MDM with
Informatica Power Center &
Data Quality
Foundation to CRM & BRM
$1.8 mil lion savings in IT
project costs
12
Support total customer satisfactiongoals with single view of customerdata for company’s mobile devicesdivision
Centralized B2B customer masterin a single instance
Retired 6 legacy applications,saving on maintenance costs
Reduced integration costs by20%
A large telecommanufacturer
http://www.nokiausa.com/index
-
8/17/2019 Oracle Master Data Management Strategy.pdf
13/32
Compliance
Why:Why:Why:
What:What:What:
So what:So what:So what:
13
Customer Hub as a foundation to
CRM , Supply Chain Mgmt
Improve relationships and service to
its customers in an ever changingorganizational environment
2% reduction in credit risk costs
75% reduction in annual
compliance costs
A leader in electricity
transportation & distribution
CIS legacy inf lexible and tooexpensive to maintain & evolve
Live on Customer Hub with
14,000 users and 400k tx /daypeak operations
Anti money launderingcompliance
A large bank in Asia-
Pacific region
-
8/17/2019 Oracle Master Data Management Strategy.pdf
14/32
MDM Implementation challengesWhat we hear loud and clear
• Achieve material & sustainable data
quality improvements• Effort grows exponentially with source
systems / domains covered
• Clean the data (Initial load) vs. keep it clean (on-going operations)
• Raising / evolving data quality criteria
• Effort involved in integration• Intrusive to consuming applications
• Legacy applications
• Hub web services too granular
• Implement true enterprise datagovernance
• Agree on an enterprise model & data rules
• Communicate & enforce enterprise data policies
• Easily operate and monitor the hub
O l MDM I t t & diff ti ti t t
-
8/17/2019 Oracle Master Data Management Strategy.pdf
15/32
© 2009 Oracle Corporation
Unclean to clean data(Init ial & Delta load)
Operational exchangesHub / Apps
End-to-EndIntegration
SiebelSiebel
EBSEBS
SAPSAP
JDEJDE
CustomCustom
MDM Aware Apps
End-to-End Data Governance
Trusted
Master Data
Oracle MDM Investment & differentiation strategyPushing the limits of MDM to achieve faster time to value
End-to-End
Data Quality
SourceSystems
SiebelSiebel
EBSEBS
SAPSAP
JDEJDE
CustomCustom
O l MDM I t t & diff ti ti t t
http://www.nokiausa.com/indexhttp://www.nokiausa.com/indexhttp://www.nokiausa.com/index
-
8/17/2019 Oracle Master Data Management Strategy.pdf
16/32
© 2009 Oracle Corporation
ApplicationIntegration
Architecture
SiebelSiebel
EBSEBS
SAPSAP
JDEJDE
CustomCustom
MDM Aware Apps
Data Governance Manager Source
Systems
SiebelSiebel
EBSEBS
SAPSAP
JDEJDE
CustomCustom
Trusted
Master Data
Oracle
Data
Quality
New
Oracle MDM Investment & differentiation strategyThe Product Offering
O l MDM I t t & diff ti ti t t
http://www.nokiausa.com/indexhttp://www.nokiausa.com/indexhttp://www.nokiausa.com/index
-
8/17/2019 Oracle Master Data Management Strategy.pdf
17/32
© 2009 Oracle Corporation
SourceSystems
SiebelSiebel
EBSEBS
SAPSAP
JDEJDE
CustomCustom
P r o f i l e
S t a n d a r d i z e
D e - D u p
V a
l i d a t e A d d r e s s
Trusted
Master Data
Oracle MDM Investment & differentiation strategyThe Product Offering – End to End Data Quality
E d t E d D t Q lit F k
http://www.nokiausa.com/indexhttp://www.nokiausa.com/indexhttp://www.nokiausa.com/index
-
8/17/2019 Oracle Master Data Management Strategy.pdf
18/32
End to End Data Quality FrameworkThe Data Quality “ Machine”
© 2009 Oracle Corporation
Rules Execution Engine(Workbench)
Rules Manager
‐
Design, Develop
&
Validation
(IDQ)
Relational
and Flat Files
Loans
Legacy
ERP
Other
CRM / MDM
Objective:
Zero rejectsCandidates
Error
Report
Correction
Files
Credit Card
Exception Management Process (Data Quality Assistant)
ETL
MergedSinglesManual
Rêviez
Scorecards & Reporting
(Report Viewer)
Corrective
Actions
Analyze /Profile
EnrichMatch &
De-duplicateStandardize& Cleanse
Oracle
Data
Quality
Oracle MDM Investment & differentiation strategy
-
8/17/2019 Oracle Master Data Management Strategy.pdf
19/32
© 2009 Oracle Corporation
SiebelSiebel
EBSEBS
SAPSAP
JDEJDE
CustomCustom
MDM Aware Apps
Match
Sync
Merge
FetchTrusted
Master Data
Oracle MDM Investment & differentiation strategyThe Product Offering – End to End Pre-build Integration
P h M d MDM f C t D t
http://www.nokiausa.com/indexhttp://www.nokiausa.com/indexhttp://www.nokiausa.com/index
-
8/17/2019 Oracle Master Data Management Strategy.pdf
20/32
© 2009 Oracle Corporation
Push Mode – MDM for Customer Data
• Consolidate• Cleanse &
Enrich
• Deut & buildgolden record
• Publish toparticipating
applications
• Asynchronous or Batch
• Non intrusive• Fast Implementation (
-
8/17/2019 Oracle Master Data Management Strategy.pdf
21/32
© 2009 Oracle Corporation
Fetch Process: Once candidate selected, returns the entire profile of the customer / prospect
Match Process: returns the list of candidates to a list of selection criteria
Pull Mode – MDM for Customer Data
Sync Process: Data is entered in the application and synchronized back to the customer hub
• Real time interaction with the hub
• The right data at the time of entry
• Out of the box integration with Siebel CRM and Oracle EBS
1
CustomerCustomerHubHub
AIA
CustomerParty EBO
SiebelSiebel
PFSTPFST JDEJDE LegacyLegacyilexilex
RetekRetek
EBSEBS
ODSODS
SAPSAP
2
3
AIA
What about legacy applications?
-
8/17/2019 Oracle Master Data Management Strategy.pdf
22/32
What about legacy applications?
• Easily “embeddable” i n
legacy / web
applications
• Enables Match / Fetch /Sync processes for org
and person
• Makes legacy
applications “MDMaware”
• Customer still needs to
build Enterprise
Business Object toLegacy application
AIA AIACustomerCustomer
PartyParty
EBOEBO
MDMMDM
HubHub
LegacyLegacy
Composite ApplicationUser Interface
url pointer
AIA
Oracle MDM Investment & differentiation strategy
-
8/17/2019 Oracle Master Data Management Strategy.pdf
23/32
Oracle MDM Investment & differentiation strategyThe Product Offering – End to End Data Governance
Define Operate Monitor Fix
Trusted
Master Data
End to End Data Governance
http://www.nokiausa.com/indexhttp://www.nokiausa.com/indexhttp://www.nokiausa.com/index
-
8/17/2019 Oracle Master Data Management Strategy.pdf
24/32
• Execute day to day hub operations(Consolidate, Cleanse, Share, Master functions)
• Manage Escalations
• Perform data steward tasks (e.g. Merge/Unmerge)
Define(and Communicate &
Enforce)
Fix data issuesMonitor huboperations
• Define enterprise Master Data (Metadata mgt)• Define enterprise data policiesData accountability, Escalation process,…
• Administer hub
EasilyOperate hub
• Analyze Hub DQ metrics
• Track sources of bad data
• Monitor hub transaction load
• Fix import error and manage re-submission
• Proactively conduct data watch & repair tasks
• Tune Data Quality rules
Data Governance Tools Functions
Oracle New Data Governance Manager
-
8/17/2019 Oracle Master Data Management Strategy.pdf
25/32
Oracle New Data Governance Manager
1- Operate and Monitor hub Consolidate, Master, Cleanse and Share functions
2 – Define enterprise master data policies and fix data issues: Govern
Oracle MDM: Committed to Industry specialization
-
8/17/2019 Oracle Master Data Management Strategy.pdf
26/32
© 2006 Oracle Corporation
Oracle MDM: Committed to Industry specialization
Telecom
SchemaWeb Services
User Interface
Processes
Trusted
Master
Data
Financial
Services
Retail Health
Sciences
Hi-Tech
Mfg
Public
Sector
Higher
Education
Telecom
SchemaWeb Services
User Interface
Processes
Trusted
Master
Data
Financial
Services
Retail Health
Sciences
Hi-Tech
Mfg
Public
Sector
Higher
Education
Oracle Enterprise Master Data Management
-
8/17/2019 Oracle Master Data Management Strategy.pdf
27/32
Oracle Enterprise Master Data ManagementThe most complete MDM offering in the market today
Data Governance Manager
AnalyticalMDM
Analyt icalMDM
Operational MDM AppsOperational MDM Apps
OracleProduct
Hub
OracleProduct
Hub
F i n a n c i a l
F i n a n c i a l
Oracle / HyperionData Relationship
Management
Oracle / HyperionData Relationship
Management
P r o d u c t
P r o d u c t
A n a l y t i c a l
A n a l y t i c a l
Oracle Fusion Middleware
Application Integration Architecture
OracleSiteHub
OracleSiteHub
S i t e
S i t e
OperationalSystems
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
PeopleSoftPeopleSoft
JDEJDE
BudgetingBudgeting
Analyt icalSystems
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
FinancialConsolidation
FinancialConsolidation
DashboardsDashboards
OracleSupplier
Hub
OracleSupplier
Hub
OracleCustomer
Hub
OracleCustomer
Hub
C u s t o m e r
C u s t o m e r
S u p p l i e r
S u p p l i e r
Learning from our customers
http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.windriver.com/http://www.dell.com/content/default.aspx?c=us&cs=19&l=en&s=genhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.windriver.com/
-
8/17/2019 Oracle Master Data Management Strategy.pdf
28/32
g900+ customers have chosen Oracle MDM
Public Sector Communications,Media & Util ities Financial Services High TechnologyManufacturing &Distribution Retail & CPG
Belgium Post
MDM Partner Program – Strategic Priority #1
http://en.wikipedia.org/wiki/File:Zebra.pnghttp://en.wikipedia.org/wiki/File:Sberbank_logo.svghttp://www.asic.gov.au/asic/asic.nsfhttp://www.scottrade.com/index.asphttp://www.brandsoftheworld.com/download/brand/39677.htmlhttp://www.post.be/http://www.hellmann.net/en/http://www.brandsoftheworld.com/download/brand/1770.htmlhttp://www.allianz.com/en/index.htmlhttp://en.wikipedia.org/wiki/Image:Autodesk_logo.svghttp://www.toshiba.com/tai/index.jsphttp://www.symantec.com/index.jsphttp://www.hanjin.com/en/index.jsphttp://www.nokiausa.com/indexhttp://inovar.telecom.pt/http://www.kpn.com/http://www.westpac.com.au/internet/publish.nsf/Content/PB+HomePagehttp://www.brandsoftheworld.com/download/brand/35121.htmlhttp://www.brandsoftheworld.com/download/brand/163643.htmlhttp://www.windriver.com/
-
8/17/2019 Oracle Master Data Management Strategy.pdf
29/32
g g y
• Skilled and experiencedin priming Oracle MDMprojects
• Co-Developmentpartnerships deliver
deep expertise• Augmentation from
Oracle Consulting
• Global & Regionalspecialists
Critical to your success
F M I f ti
-
8/17/2019 Oracle Master Data Management Strategy.pdf
30/32
For More Information
search.oracle.com
or go to
www.oracle.com/master-data-management
Master Data Management
-
8/17/2019 Oracle Master Data Management Strategy.pdf
31/32
The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into anycontract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
-
8/17/2019 Oracle Master Data Management Strategy.pdf
32/32