or how to handle multimedia on linux

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Solving the puzzle of multimedia on linux or how to handle multimedia on linux Muriel Moscardini Fluendo SA

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Page 1: or how to handle multimedia on linux

Solving the puzzle of multimedia on linux

or how to handle multimedia on linux

Muriel Moscardini

Fluendo SA

Page 2: or how to handle multimedia on linux

Agenda

1. Introduction 2. Multimedia 3. Linux as a solution 4. Stakes of multimedia on linux 5. What solutions do we have 6. In practice… 7. Market solutions 8. Conclusion

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1. Introduction A talk for all, Distributors and Users, companies, IT directors, device

makers, software vendors, developers, product managers,…to understand how to cope with patented multimedia formats

Not a talk about legitimacy of patent on software but solutions to live

with it Here to inform, each being responsible for taking his own decisions

Share experience, give tips, explain, make it clearer

The talk is open to all the feedback you may have to share.

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2 - Multimedia

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2.1. Multimedia everywhere

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+31%

2.2. Market Figures

Multimedia Consumption : A Vibrant Market

-11%

$8 billion by 2014*

70% watch online video*

*source Digital Media Post

VOD and Streaming 2010/2011

Digital Downloads +

On-line subscription

Among all online consumers,

*source PricewaterhouseCooper's *source Nielsen

DVD and BluRay rentals

2010/2011

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2.3 -Multimedia in the enterprise

Multimedia content

IN HOUSE PRODUCTION Recording Training Recording events Marketing productions Corporate webcasts

CONSUMPTION E learning Business content All company divisions Social share

EXTERNAL CONTENT On line or not Streamed On demand or Live

Content Delivery Network Internal or external

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Multimedia is everywhere we need to care. It is important for your

“customers” whether you sell them devices or software, or whether

they are your employees

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3 – Linux as a solution

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3.1 Why Linux is a good answer? For device makers and enterprises

Low cost

Ease of customization

Very large choice of projects available, high potential of differentiation

Stable kernel

Ported to numerous platforms

Innovation stimulated by the open community

Very large ecosystem of software development company providing support and project services

Allow a mix between free and proprietary solutions to take advantage of both

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Linux has been chosen for Embedded solutions a long time ago and drove the innovation, we even didn’t know.

Final users acceptance has taken longer time, but thanks to new types of man-machine interfaces (smartphone, tablets) Linux based OS have become a solution for millions of people.

3.2 Solution recognized for Embedded and for final users

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3.3 Challenges of Linux in the enterprise

Proprietary OS

- Pay by unit - All included - No or few custom - Used for years - Usage habits - Pay for upgrades - Ecosystem of proprietary solutions

Linux distribution

- Free, and “a la carte” set up of paying apps

- Large functional scope available - Free and Proprietary applications

available - Diverse - New - Paying support services available

Ensure users acceptation Maintain efficiency Maintain scope coverage

Multimedia may be a major gap

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4 – Stakes of multimedia on linux

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4.1 Generic model

Multimedia Application

Linux OS (Fedora, Suse, Mandriva, Ubuntu, customer OS,…)

Multimedia Framework open: Gstreamer, VLC, Phonon,

Patented Formats

Free or proprietary license

Free license

Free Formats A/V Codecs

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4.2 Why it can become a constraint?

• Some countries recognize these patents • Ie. US, Germany recognize patent on software

• Use/Distribute patented format would require to

be patent licensee

• Many of the patent licenses are incompatible with most free software licenses so it may be incompatible to distribute both together.

• Ie. Software codec under a GPL license together with a patent license

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4.3 Licenses incompatibility

• Some terms in patent licenses are incompatible with some terms in open licenses*

• Mainly the fact that open source (free software) licenses require to give the right to use, copy, modify, distribute

• Patent licenses often forbid copy, reverse engineering, release

source code and often bear per-copy running royalties and therefore request tracking

• The main impact may be to be obliged to get some

software with compatible license (restricted rights – not GPL)

*ref. Section 11 of the GNU LGPL (version 2)

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4.4 Why we didn’t care before?

BEFORE • Use of proprietary OS • Pay for license • All in one • We didn’t know or look for what was included in

the price • Patent where included in the license price when

the format was supported • If not we were even not used to wonder why • Deal as a black box

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4.5 Now what has changed?

NOW, what is changing with Linux

• We build and choose the modules of our solution, no more a black box

• we don’t pay upfront, nothing patented is included a priori

• If we decide to include an open and free project, there is no business model (specific for companies or resellers) allowing you to distribute these pieces of software (patented codecs) in an obvious way

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4.6 Why should we care?

• Linux concerns millions of people

• Linux is growing and interest is also growing

• In the patent world, Patent holder claim infringment if not licensed

• Now patent holders care about linux

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4.7 Why it impacts companies?

In countries where patents on software are recognized, infringing the patent can lead to negative legal consequences

• Companies distributing thousands of units may be

concerned about being sued

• Companies who have patents themselves may be concerned about respecting patent licenses

• Enterprises deploying thousand of workstations /desktops may not want to endorse responsibility

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4.8 First level of impact When choosing a solution, implementing a sofware, distributing it Pay more attention and analyse what we use,

distribute, bundle on a licensing point of view

Find and accept new ways to build the solutions to comply licenses, accept to make compromises Ie. Proprietary mix with OS

Be Geography sensible

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4.9 Second level of impact

The solution may not be completely free anymore

• Be patent license compliant often means - be licensee, sign agreements - may imply some royatly to be paid to the patent holder, - tracking units, tracking distribution/use - may imply choices of specific software to comply with the

patent license terms

Require new skills and help from experts in licensing

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5 – What solutions do we have?

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Safer way is to use the free formats available (open and free of patent and copyright)

When you can control the source of content, it is the best option, with no constraints

5.1 Use free formats

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Examples of free formats

Audio codec Video codec

ALAC— lossless audio codec, previously a proprietary format of Apple Inc. CMML — timed metadata and subtitles DAISY Digital Talking Book— a talking book format FLAC — lossless audio codec Musepack — an audio codec ADPCM audio LPCM audio ILBC audio XSPF — a playlist format for multimedia Speex — speech codec WavPack — "Hybrid" (lossless/lossy) audio codec

Theora - video PNG — a raster image format standardized by ISO/IEC SMIL — a media playlisting format and multimedia integration language SVG — a vector image format standardized by W3C VRML/X3D — realtime 3D data formats standardized by ISO/IEC WebM — a video/audio format JPEG 2000— an image format standardized by ISO/IEC DASH demuxer, for adaptive streaming HLS demuxer for adaptive streaming MNG — moving pictures, based on PNG

Containers

Ogg — container for Vorbis, FLAC, Speex and Opux (audio formats) & Theora

Matroska (mkv) — container for all type of multimedia formats (audio, video, images, subtitles)

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Bundle and resell: choose not to provide the support directly but rely upon the fact the final user can get it: integrate some “plug-in” management program, where the user will be directed to a source providing solutions to get them, or rely upon source of content providing their own (direct user dowload)

Company: block the content of any source that you don’t cover, and rely upon content that don’t need patent license to be read

5.2 Don’t provide directly the support for patented formats

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• As it is not always possible to choose the formats to be supported depending on the source of content you want to support.

• In this case, the approach is to use proprietary implementations and and get the license for the patent.

Bundle with software under compatible licenses

5.3 Use implementation with patent license

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5.3 Use implementation with patent license

= READY

TO SHIP/USE PRODUCT

•User satisfaction (internal/external) •Cope with laws in country of Distribution or use •Reduce patent infrigment risk and law pursuit

Codec pack and other multimedia application from

the market answering licensing

requirements Patent licenses...

+

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Some of the patented formats

Format Known patent licensing entities/ patent holders

Windows Media Audio

Windows Media Video

Windows Media network protocol

Smooth Streaming demuxer

H264 /MPEG4part10/AVC) video

MPEG2 video

MPEG4part2 video

AAC/HEAAC audio

DD/AC3 audio

DD+/EAC3 audio

TrueHD audio

Dolby Headphones audio

Pulse audio

AMR NB WB audio

MP3/MPEG1LayerIII audio

H265 video

SILK audio

DTS audio

RMV video

RMA audio

Microsoft

Microsoft

Microsoft

Microsoft

MPEGLA

MPEGLA

MPEGLA

Via Licensing (Dolby)

Dolby

Dolby

Dolby

Dolby

Dolby

Voice Age

Thomson

Not yet defined

Skype

DTS

Real networks

Real networks

Containers

ASF

3GPP

Microsoft

3GPP

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5.4 What if we deal with hardware codecs

•To cope with multimedia requirements, harware manufacturers more and more include the encoding(decoding directly in the platform

•They may be implementation licensee but will never be final products

•Ie. If you resell an APP considering you will use the hardware decoder of the platform, you are responsible

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7 – In practice…

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7.1 Generic matters when you start Define the need and scope:

- for device makers define the target and identify the multimedia consumption behavior of your target

- for companies identify the need for each category of worker and ensure where multimedia must be supported

- choose the OS/distro the most adapted to your business

Define the technical configuration

- define the multimedia framework to be used and list players available

- list the codecs needed to be supported

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7.2 Define if you are eligible

Main patent licensors will require the final OEM or final user to be the licensee.

Some patent licensors will provide 2 levels of license

- One for implementation: when you provide the software (codec)

- One for distribution

You need to identify where you are in the chain and what you provide

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7.3 How does that work? Step 1

1. You identify your needs and possible providers

- You define the codec list and identify possible vendors of implementation

- For each format you identify known licensors. Nobody will never

commit to an exhaustive list of patent holders, as some may come up and nobody knows it. Be sure to identify the ones that count for you.

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7.3 How does that work? Step 2

2. You get the codec under the appropriate license

You buy the implementation from a codec vendor

You develop or make develop for you

- Some codecs may require to acquire a specific license for implementation different from the one for use or distribute

- Some may be developped following public specs even if it needs then a license to be distributed

You buy from codec licensors

- Some licensors provide their own implementation

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7.3 How does that work? Step3

3. You get the appropriate patent license

Main patent licensors will require you first to define

- The device: hand held, Desktop like, embedded

- The target : internal use, bundle and resell, ODM, OEM, Software vendor,…

- For the entire system or for only one application?

Depending on this you may have different licenses. Be careful you may have to sign different licenses if you want to cover different use

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7.4 Codec implementation Business model

It completely depends on the software vendors

It can be a fix fee or a per unit fee, or even a buy out

It will often come as a normal software license, with an offer on support services

It will mainly be binary

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7.5 Patent license Business model

It is usually based upon a per quarter / semester / year royalty reporting per unit (reporting and payment after sales)

Some propose % of revenue generated on a service (for profesionnal application / streaming servers,…)

Some propose annual caps or volume discount (ie. MPEGLA) that can be paid upfront

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7.4 Patent license costs

It depends on Formats

Sometimes it depends on the use Systeme wide or per application (ie: Via licensing)

It globally goes from $0,10 to $2 per unit

Price per unit is usually a price per machine or per application

Price may differ depending on the type of device (ie: Desktop like, hand held, ...)

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7.4 Patent license costs

Some require up front fee, or minimum fee per year whatever the units sold

Some propose a one year fee for one application for PC software (ie: Via licensing)

Some propose free units for a certain volume

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7.6 What process to follow? STEP 1 DEFINE THE SCOPE Device makers Enterprise

Target users Market target Employees

Users behaviour Mobile, home, work, perso,….

Work, which division, perso too?

HDW/OS/Framework/Player used

Cross platform? Hardare codecs?

Linux distro by default?

Source of content Depend on market May depend on division

Features supported Decode? Encode? Decode? Encode?

Formats needed User consumption depend on known sources

User consumption fixed by the company

Quantity

Distribution volume forecast

Number of users

Country Distribution Sites (if multinational)

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7.6 What process to follow?

STEP 2 TESTING Device makers Enterprise

Evaluation Testing in target environment

Test or buy trial versions

STEP3 FORMALIZE

Product license

Reseller agreement to bundle and distribute Or pay for development

Site licensing agreement for use

Business model options Per unit royalty fee Annual fee Buy out

One time fee license + support agreement

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8 – Market solutions

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Solution providers

License a full proprietary solution (application): Corel, Cyberlink, Realnetworks,

Get proprietary codecs implementations: Fluendo, Corecodec, Rovi (main concept), Xvid, Packet video, Dolby, DTS, H264 licensing, Enthropy wave,…

+ Get patent licenses: Microsoft, MPEGLA, Via licensing, Dolby, DTS, VoicAge,Technicolor,…

Get a packaged product one-stop-shop on Gstreamer: Fluendo

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Example: Gstreamer

Hardware platform

Operating system

Gstreamer

Media Players (A/V, DVD,…)

Streaming, Adaptive streaming, transcoding

Codecs, containers, muxers, demuxers

Specific elements HDW acceleration

Streaming server Video editors

Rendering Post processing, audio/video edition

Video conferencing

Stable, supported

Modular

Cross platform (Gstreamer SDK)

Wide coverage

Widely used

LGPL V2

Gstreamer.net and gstreamer.com

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Conclusion Linux growth introduces specific consideration of multimedia

When talking about legal issues on linux, we often open Pandora’s box, but it should not be a big deal, and solutions can be found.

Now solutions are available meanwhile things on pure legal side may take time to evolve.

The most important may be as usual to know what we do, to rely upon experts who exist, and to be able to measure the risks we take.

To feel comfortable, work with lawyers and developers and believe the ecosystem we are part of, brings value, and helps also make things evolve enabling all types of needed configurations. So get in touch with the appropriate partner and you will find solutions.