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i n t h e l i g h t s P R & M A R K E T I N G M E N U

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A M B E R H E N R I E

F O U N D E R A N D C E O

I N T H E L I G H T S P R

A M B E R @ I N T H E L I G H T S . N E T

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HTTP://INTHELIGHTS.NET/

ABOUT IN THE LIGHTSIn The Lights knows how to make big stories happen, getting coverage for clients in The New YorkTimes, Wall Street Journal, Crain’s, Dance Magazine, Shape, Fox and Friends, NY1, CBS, MSNBC, GoodHousekeeping, and more. Garnered coverage has resulted in clients connecting to newpartnerships, sponsors, donors as well as increasing audience interaction.

Based in NYC, we focus on developing creative and strategic PR, marketing and social mediacampaigns that increase exposure and impact within the arts, culture, fitness and entertainmentindustries. The In The Lights team is passionate about arts and culture and committed to bringing bestpractices for affective, efficient and meaningful branding campaigns that resonate with their clientaudiences.

While we prefer to mold each project to the needs of our clients we have found that the optionsoutlined here are a great starting point for building a solid marketing structure for your company.

“Individual attention - Big Ideas”

GET IN THELIGHTSTODAY

START

GROW

CONNECT

Select Your Plan To MatchYour Needs and Budget:

OPTION 1:START WITH PRPublic relations is a strategiccommunication process thatbuilds mutually beneficialrelationships betweenorganizations and theirpublics through presscapture.

Terms: 2 to 3 months, dependent onscope of workBudget: $3,000*

Expected Deliverables:• In depth questionnaire on project,overall organization and/or specificwork• Press release crafted to reflectproject, accompanied by strategicpitch for presscoverage and attendance• 1-2 rounds of follow-up with press• Press RSVP list and post projectround up

In The Lights has an extensive andcomprehensive list of targeted pressand media outlets to increase yourbrand recognition, tell your story,and place listings, previews and orreviews according to your needs,type and scope of project.

* For maximum opportunities werecommend starting three monthsout. We are willing to entertainvaried pricingstructures that can work within yourbudget.

OPTION 2:GROW WITH PRAND CREATIVETICKETING

START with PR andGROW audience andrevenue with dynamicticketing options andgroup sales outreach.

Terms: 3 monthsBudget: $2,000-$3,000 for PR$500-$1000 for Creative Ticketing +Ticket Revenue Share*

PR: All deliverables from Option 1:START are included in this plan.

Creative Ticketing: Can be utilizedto increase audience brandrecognition as well as volumeincrease revenue via ticketing:• Build house with smart,competitive tiered pricing• Identify target audiences for newoutreach• Develop ticketing packages withlocal businesses• Conduct group sales to targets ofinterest from comprehensive localand tri-state database

* Share % determined per scope ofwork and share is only associated totickets that ITL is responsible forplacingTerms: 2 to 3 months, dependent onscope of workBudget: $3,000*

OPTION 3:CONNECT WITH PR, CREATIVE,TICKETING,SOCIAL MEDIA

Public relations is a strategiccommunication process thatbuilds mutually beneficialrelationships betweenorganizations and theirpublics through presscapture.

Terms: 3 monthsBudget: $2,000-$3,000 for PR$500-$1000 for Creative Ticketing +Ticket Revenue Share*

PR: All deliverables from Option 1:START are included in this plan.

Creative Ticketing: Can be utilizedto increase audience brandrecognition as well as volumeincrease revenue via ticketing:• Build house with smart,competitive tiered pricing• Identify target audiences for newoutreach• Develop ticketing packages withlocal businesses• Conduct group sales to targets ofinterest from comprehensive localand tri-state database

* Share % determined per scope ofwork and share is only associated totickets that ITL is responsible forplacingTerms: 2 to 3 months, dependent onscope of workBudget: $3,000*

ABOUT IN THE LIGHTS – THE TEAMAmber Henrie is a seasoned PR veteran and arts professional and leads InThe Lights with strategic diligence and empowerment for its clients. Shehas coordinated and developed marketing, branding, social media andmedia outreach initiatives with large corporations, emerging start-ups, non-profits and artists. She successfully publicized the technology, consumerand entertainment sectors for 6 years before starting ITL in 2010. Shenow brings technology understanding into her press campaigns forarts organizations; specifically encouraging companies explore simple waysto effectively utilize technology and new media to gain the spotlight.

Geena Russo is passionate about the arts; dance was herfirst love since the age of 3 and she continues to teach ballet in NY. Prior tojoining In The Lights as an Account Executive, she began her career workingwith Hartford Performs, a non-profit organization that brought the arts intopublic schools of Hartford, CT. She created andimplemented their social media strategy for Facebook and Twitter. Whilepursuing her masters in public relations at NYU, she was a PR consultant forBodyStories: Teresa Fellion Dance and Dance Gallery Festival.

Kimberly Giannelli brings nearly a decade of sales and marketing experience fromher tenure with Lincoln Center for the Performing Arts. She has also

produced several large scale dance and opera events, and runsuccessful crowdfunding campaigns, which help her understand the perspectives

and needs of both artists and presenters while building marketing campaigns. Hercreativity and dedication to helping organizations increase their bottom line are

among her focus as she works to build brands with staying power and accountability.

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