optimizing today's websites using tomorrow's technologies

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Optimizing today's websites using Optimizing today's websites using tomorrow's technologies tomorrow's technologies

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Optimizing today's websites using tomorrow's technologies. The average consumer chooses Organic:PPC results at a 3:1 rate! Where do you look first?. Specialty Web Applications. Website Hosting: - PowerPoint PPT Presentation

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Page 1: Optimizing today's websites using  tomorrow's technologies

Optimizing today's websites using Optimizing today's websites using tomorrow's technologiestomorrow's technologies

Page 2: Optimizing today's websites using  tomorrow's technologies

The average consumer chooses Organic:PPCresults at a 3:1 rate! Where do you look first?

Page 3: Optimizing today's websites using  tomorrow's technologies

Specialty Web Applications Website Hosting:

Creation of Search Engine friendly URL's utilizing specific keywords to better index your website, ensuring a better organic presence

Manual Directory Submission:

Permanent/semi-permanent listings in directories for relevant services in order to build traffic

One Way Link Building

Creating One-way links with other relevant sites to your business is widely considered a top tool for achieving a high ranking within search engines

Page 4: Optimizing today's websites using  tomorrow's technologies

Puglisi Consulting Group Creating organic visibility through a mixture of necessary

web design and development of Social Media customized to the unique needs of your business

Organic visibility on search engine result pages means increased traffic to your website/business resulting in an increase of revenue

Continuous content management allows us to create & market a socially well-known brand name

Your social interaction with consumers ensure a consistent image that your products & businesses display

Page 5: Optimizing today's websites using  tomorrow's technologies

Social Media Have you thought of how your customers are socially

interacting with your business and each other? Social Networks are the shopping malls of tomorrow

Over 300,000 businesses have Facebook identities, along with Twitter, Youtube as well as complete blog & forum representation

Facebook Connect API & OpenID API Enables the use of existing Facebook or Google login accounts to

capture visitor's information without need of registering

Consumers and Facebook users can now automatically receive news about your business right in their Social Media news feeds

Page 6: Optimizing today's websites using  tomorrow's technologies

Social Media/SEO (Search Engine Optimization)

Social Bookmarking

The major Search Engines are following Google's lead “going content-centric”

The more places that have content about your business, the more relevant you are by Search Engine standards

The more relevant Google thinks you are, the higher your business is for general public searches, instantly increasing the traffic to your website

Blog Reviews:

Unique blog reviews guarantee no duplicate content or subsequent penalties

Contextual back-links built strategically into website reviews continuously building your relevancy

Page 7: Optimizing today's websites using  tomorrow's technologies

Social Brand Reputation Management The Puglisi standard for Social Bookmarking

Assurance that every site is indexed for the intended target audience

All links built are strictly one-way and permanent

Social Bookmarking is no longer a matter of trial and error

Context-sensitive search algorithms ensure more personalized search results for users

Search Engine Friendly!

Links begin appearing in all major Engines within 7 days of submission

Page 8: Optimizing today's websites using  tomorrow's technologies

Lens Building & Benefits

Using Squidoo, the Puglisi team creates tags, known as lenses, to categorize web pages that make up your site

All user generated lenses are linked to tag pages and, in turn, linked back to all the lenses that use the same tag

Automatic links are generated for your lens, increasing your page rank due to the number of links the tag pages provide it

It is a known fact that links from authority sites, such as Squidoo, are highly valuable to Search Engines

Page 9: Optimizing today's websites using  tomorrow's technologies

Read All About It!Maximizing your rank further through: Article Submission: Manually submitting your website to high

quality Article Sites including unique anchor texts and descriptions for your business

2-3 links to your website are included in the author's resource box also creating valuable traffic

Custom Forum Posts & Blog comments use similar back links to generate an increase in traffic

Press Releases use e-news sources to distribute press releases to your target audience taking your news to 85,000 registered journalists in over 22,000 newsrooms.

You now appear on thousands of global, national & local newspapers, TV & radio

Page 10: Optimizing today's websites using  tomorrow's technologies

Improved rankings ensure the high placement of your business in search engine results

Page 11: Optimizing today's websites using  tomorrow's technologies

Additional Marketing Services Excellent services aiding the complete

optimization of your website, ensuring the highest search engine rank obtainable

Please ask your consultant about:

PPC Campaigns Email Marketing Campaigns SMS/Blue-tooth Campaigns

Page 12: Optimizing today's websites using  tomorrow's technologies

Your Customers are Online... Are they finding you?

Put Social media to work for your business today! E-commerce sales is sustaining a year-after-year double

digit growth rate, and will do so for years to come

Forester research Inc estimates that physical stores are expected to grow at an annual rate of 2.6% until 2012, during which time Online sales are expected to grow between 14 and 15% per annum

Genius.com reports 24% of Social Media Leads convert to sales opportunities

Ebay found that participants in Online Communities spend 54% more money

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Facts source

Returning your Investment