optimizing gds hotel distribution
DESCRIPTION
Brett Henry, Vice-President, Marketing shares his insights at HSMAI, Asia Connect in Bangkok on Optimising GDS Hotel Distribution.TRANSCRIPT
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Optimizing GDS Hotel Distribution
Brett HenryVice President, Marketing
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Hi, I’m Brett Henry.
@BrettHenry
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I am going to talk about the top 4 GDS hotel myths
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MYTH#1GDS Hotel Bookings Are Declining
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"The reports of my death are greatly exaggerated"
Mark TwainMark Twain
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Abacus Hotel Volume Growth
57%
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MYTH#2 GDS Hotel Distribution is Not Relevant in Asia
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MYTH#3GDS Hotel Distribution Strategy Is : Connect to a GDS and Bookings Come
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China is #1 GDS Hotel Booking Destination
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China is # 1 GDS Booking POS
1
23
45
67
8
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In China, Consumers Prefer to Buy Hotels Offline
30%
70%
Online Offline
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….Meaning Relationships with Offline Players are Critical
Nanhu
CCT
GZL
China Spring
CITS
CYTS
30%15%0%
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Online Also Requires Strategic ApproachTRANSACTION INTERMEDIARY SUPPLIER-DIRECT
MEDIA INTERMEDIARY
2,0
00 -
5,0
00
<2
,00
05
,00
0 -1
0,0
00
>1
0,0
00
Full Service Online Travel Agency
Hotel Only Website
Metasearch AirlineTravel Content Hotel Chain
CtripCtrip Qunar
KuxunKuxun
OYESGOOYESGO
eLongeLong
MangocityMangocity
SunnyChinaSunnyChina
AoyouAoyou
MangocityMangocity
SunnyChinaSunnyChina
AoyouAoyou
Hotels.comHotels.com
5booking5booking
AgodaAgoda
5booking5booking
AgodaAgoda
YododoYododo
Mipang.comMipang.com
51766.com51766.comAir ChinaAir China
China SouthChina South
China EastChina East
China SouthChina South
China EastChina East
7 Days Inn7 Days Inn
Home InnsHome Inns
Motel168Motel168
7 Days Inn7 Days Inn
Home InnsHome Inns
Motel168Motel168
Kuxin
Dao Dao
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GDS Targeted Promotion Drive Results
e-carde-flyer
Web banners – ACW & AXIS
Email Signatory
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MYTH#4GDS Hotel Bookings Have Nothing To Do With My Social Media Strategy
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We bring to the industry an unrivalled network :
About Abacus
Asia-Pacific’s leading travel & leisure facilitator with more than 15,000 agency locations in 24 markets
• More than1,200
employees region
wide
• 24 markets with more
than 100 sales and
marketing offices with
local support.
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Our partners include Sabre Holdings, a world leader in
travel commerce, retailing travel products and providing
distribution and technology solutions for the travel industry
and 11 of the world’s leading airlines serving Asia.
Our Partnership
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How Can Abacus Help
PartnershipProductivity ProfitabilityCustomer Experience
Improve business
profitability
through revenue-
enhancing content
and functionality
Improve business
margins through
high productivity
tools that
streamline
operations
Sustainable
and long term
partnership with the
leading agency
advocate in the
APAC travel industry
Retain and acquire
customers by
improving customer
experience and
intimacy
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Thank You