optimizely experience - neil patel
DESCRIPTION
This presentation was given by Neil Patel at the Optimizely Experience Los Angeles.TRANSCRIPT
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6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH
Neil Patel KISSmetrics
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@neilpatel #KISSmetrics
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DOING BUSINESS ON THE WEB FOR
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH
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IDEA #1 FLIP AROUND YOUR FUNNEL
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Conversion optimization is like dating
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Why does your funnel have to look like this?
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Engage with your visitors first
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Engage with your visitors first
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Results
52.11% INCREASE IN SIGNUPS
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IDEA #2 EVOKE CURIOSITY
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People will drop off, unless…
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Give a reason to stick around
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Give a reason to stick around
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Give a reason to stick around
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Results
63.5% INCREASE IN FOLLOWUP
RESPONSE
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IDEA #3 DON’T FORGET TO FOLLOWUP
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Stay top-of-mind
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Stay top-of-mind
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Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address.
- Train people to click - Ask for micro commitments - Give before you ask - Be patient
“You need to train your visitors to buy.”
Tim Sykes
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Results
84.7% INCREASE IN REVENUE
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IDEA #4 QUIZ YOUR VISITORS
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Use interactive quizzes
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Use interactive quizzes
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Tips on creating quizzes
1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER
QUESTION TO 4
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Results
281% INCREASE SIGNUPS
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IDEA #5 MAKE SIGNING UP EASY
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People are lazy
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People are lazy
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Results
59.4% INCREASE SIGNUPS
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Test your call to actions
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Results
22% INCREASE SIGNUPS
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IDEA #6 GET PERSONAL
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People want to feel special
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Use geo based data throughout your funnel
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Use geo based data throughout your funnel
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Use geo based data throughout your funnel
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Results
68% INCREASE IN
ENGAGEMENT