optimized mobile apps
TRANSCRIPT
Optimized Mobile AppsDesign and Usability
Madhuri ChopuralaJanuary 2013
ABI Research 2011 – 7 trillion SMS Messages Projected $133 billion – 2014 mobile
enterprise sector IDC – Mobile App revenues $15.9 billion in
2012 projected to grow to $35 billion
Mobile internet usage - background
Mobile internet usage by country
US Smartphone penetration
Smartphone usage
Mobile market is very diverse and big still in early phases
There is a raising trend of usage of mobile around the world
Smart phone adoption – very quick, easily adapted by different age groups
Mobile Market
Mobile user experience now matters more than ever before◦ Define your audience , user statement◦ Fast performing app – high user adoption rate
Mobile apps – product designed with great functionality with great user experience succeeds through iteration◦ Design objectives ,strategy◦ Behavioral, Visceral, Reflective◦ Design revision and recreation◦ Content, User experience ◦ Efficient, fast performing, fully functional, flexible and simple◦ Release to market◦ Connection speed, speed and latency◦ Screen sizes, cross platform, device independent pixels, optimized relative
layouts and resolution independent Story telling Apps
◦ Share information◦ Interesting , fun, entertaining
Mobile User Experience
Simplicity Fast loading Security
Mobile App Design
Product Design Do you want to enhance usability of the app Best design decision Basics of usability
Mobile App Phases 1. Initiation: Build Your
Idea, Build your App 2. Planning : Design
your App 3. Executing: Develop
your App 4. Monitoring &
Controlling - Test your app
5. Deploying: Deploy the App
Native Apps◦ These are specific to a given mobile platform (iOS
or Android) iOS platform - Xcode and Objective-C
Android platform - Java and Eclipse HMTL5 Apps
◦ write-once-run-anywhere apps Hybrid Apps
◦ Embed HTML5 apps inside a thin native container
Mobile App Types
Native Apps are specific to a given mobile platform (iOS or Android) using the development tools and language that the platform supports.
iOS platform - Xcode and Objective-CAndroid platform - Java and Eclipse
Advantages1. They perform the best as they are meant for the platform ex: gaming, fast graphics API2. Usability is best - look and feel ( multi touch double tap UI )3. Ease of use
Native Apps
HTML 5 Apps are gaining lot of popularity - developed using standard web technologies using HTML5, Javascript and CSS. These apps are write-once-run-anywhere apps are created to support cross-platform mobile applications that work on multiple devices.
Advantages1. HTML5 and Javascript can be used to create real good appsLimitations include session management, secure offline storage and access to native device functionalityex: Calendar, Camera, Address book, Geo Location, Video
HTML5 Apps
Apple iOS framework - xcode and Objective-c
Touch Device technologies like jquery UI and touch devices like iPad, iPod Touch
iUi: iPhone User Interface Framework - WebApp development on iPhone-class devices. iUi is a framework consisting of a JavaScript library, CSS, and images for developing advanced mobile WebApps for iPhone and comparable/compatible devices.
jQTouch - jQuery plugin for mobile web development on the iPhone, iPod Touch, and other forward-thinking devices.
Touch-scroll is a jQuery plugin that provides a way to have inline scrollable content. It mimics the behaviour of scrolling on iOS devices (iPhone, iPod touch and iPad) to solve the problem that "position: fixed;" does not work in mobile Safari.
Apple iOS framework
Google free Open source framework
Source: http://source.android.com - android 2.1 , android 1.5 updates in SDKSDK: http://developer.android.comEclipse IDE - Runs in EclipseJava version in Android VM - Java 1.6
Your Apps System Apps (context, phone-dialer, email) Android framework( access to software, activity manager,
location manager, content manager and notification manager) Native Libraries Linux platform
Google Android framework
Location based services based on context, personal preference, age, gender
Social media - LinkedIn, FB, Gplus, Twitter Mobile search for page, address, price of product, buying
ticket, call for reservation Mobile commerce Mobile payments Mobile context-aware services - persons interests Object recognition like camera, sensor sensitive
devices, Mobile Messaging - instant messaging Mobile Email - mobile e-mail services Mobile Video - mobile video services
Latest trend – Mobile Apps
