optimize your linked in professional headline and summary
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© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
OPTIMIZE YOUR PROFESSIONAL HEADLINE AND SUMMARY TO
GET FOUND AND MAKE CONNECTIONS ON LINKEDIN
JEANNETTE PALADINO
WRITER-IN-CHIEF
WRITE SPEAK SELL
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
YOUR LINKEDIN PROFILE
• “Professional Headline” and “Summary” critical.
• Optimize for keywords.
• Be searchable.
• Promote your brand.
• ALWAYS use a photo of yourself and not an impersonal avatar.
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
KEYWORD RESEARCH
• Search your keywords – what words are competitors using?
• What keywords are clients or employers searching for?
• Experiment with key words in your Professional Headline.
• Goal is to be found on Page 1 of LinkedIn searches for your keywords.
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
PROFESSIONAL HEADLINEUSING KEYWORD PHRASES
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
PROFESSIONAL HEADLINEUSING NARRATIVE
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
JEANNETTE PALADINO PAGE 1 RANKING SOCIAL MEDIA WRITER
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
LEVERAGE YOURCONTACT INFORMATION
• Name of company website• Link to articles, blog, awards, etc.
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
LINKEDIN RECOMMENDATIONS
• Establishes credentials – Get recommendations from clients, company colleagues, former employers
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
PROMOTING YOUR WORK
LinkedIn Applications has been replaced with a new feature that lets you display samples of your work on your profile. You can link to or upload images, presentations, videos, or documents. This adds to your authority.
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
HOW TO EXTEND AN INVITATION TO CONNECT
Do NOT use default invitation: “I'd like to add you to my professional network on LinkedIn.”
Personalize:
Subject line: Your TED talk inspired me to write
Dear Mr. Jones,
Your TED talk reinforced my decision to switch from teaching political science to a career in journalism. I enjoyed our brief conversation afterwards. I’m sure that your updates on LinkedIn would be very helpful as I gather the information I need to make this transition. Would you be willing to connect with me on LinkedIn? I’d be very grateful and please don’t hesitate to ask if there is anything I can do to be helpful to you.
Sincerely,
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
LINKEDIN GROUPS
• Over 1.5 million Groups. Be selective.
• Join your Company’s Group.
• Start and engage in discussions.
• Be careful not to “spam” groups and appear to be self-serving. You will be barred.
• Develop relationships off-line.
• Give in order to get.
© Jeannette Paladino 2013 | http://writespeaksell.com | [email protected]
COMPANY PAGES – ERNST & YOUNG
• Follow and comment on your Company’s page.• Keep up to date on Company developments