optimize press user manual.pdf

OptimizePress User Manual

OptimizePress User Manual

1 Getting Started With OptimizePress

1.1 How To Install OptimizePress 4

1.2 Upgrading OptimizePress (Wordpress Admin Method) 11

1.3 Introduction To OptimizePress 16

1.4 How To Create A Squeeze Page 17

1.5 How To Create A Sales Letter 26

1.6 How To Create A Launch Page 42

2 OptimizePress Main Admin

2.1 OptmizePress Launch Funnel/Navigation Options 55

2.2 OptimizePress General Settings 57

3 Shortcode Reference Library

3.1 Shortcode Reference Guide 61

4 HTML Code Reference Library

4.1 Code References 74

5 Squeeze Page Template Reference Library

5.1 Squeeze Page Designs 76

6 Sales Letter & Launch Page Template Reference Library

6.1 Sales Letter Page Templates 88

6.2 Launch Page Templates 95

Getting Started WithOptimizePress

OptimizePress User Manual - 3

How To Install OptimizePress

OptimizePress requires you to have Wordpress version 3.0+ installed on your domain. We recommendyou install Wordpress before starting this guide. You can do this via Fantastico in your hosting cpanel,or you can follow the guide on Wordpress here

Download OptimizePress

Firstly, you need to download the OptimizePress theme files. Use your login details provided via emailwhen you purchased the theme, and you will be presented with the main OptimizePress membersdashboard.

Click the download button to access the theme downloads


http://codex.wordpress.org/Installing_WordPress

Download OptimizePress

Click the links in the download section to download the theme files and graphics pack. Save these toyour computer desktop or somewhere you can find them easily.

Get Your License Key

Before you install OptimizePress, you need to activate the domain you wish to use the theme on, andget your license key.

To do this, go back to the main members dashboard by clikcing "back to membership page list" andclick OptimizePress - License from the navigation list

You will now be presented with the form above. You can enter any domains you want to authorize foruse with the theme (if you have a multi-site license). Enter each domain in the full format -http://www.yourdomain.com - and separate any domains with a comma (,)

*Ensure that if you are using OptimizePress on your clients sites, you must purchase a developer


license.

Once you have entered your domain(s), click Submit

Save Your License Key

When the page updates you will now see your license key on the screen. Copy this key and save itsomewhere safe as you will need it later in the installation process.

Note that the license is unique to you and to your domains, so please do not share it.

Login To Wordpress - Dashboard

Next you need to login to wordpress ready to install the Wordpress theme. Once you are logged in,you need to click on the appearance tab on the left menu


Install OptimizePress

Next you should be taken to the themes page. On this page, click the "Install Themes" tab at the topof the page


Upload The Theme

On The Install Themes page, click the upload button to upload your theme.

Now click the browse button to find the theme zip file you downloaded from the members dashboard.

Once you have found the file, click the Install Now button

The theme may take between 1-5 minutes to install/upload depending on the speed of your Internetconnection. Do not click away from the install page while the theme is uploading

Activate The Theme

Once the theme has been uploaded to your server you will be presented with the page above.

You now need to click Activate to activate the theme


License Your Theme

Once you have installed and activated OptimizePress, you will be presented with the mainOptimizePress admin dashboard.

The next step is to license the theme to your domain if you haven't previously done so.

To do this, enter the license key you saved earlier into the input box, and click "submit query". If youhaven't got your license key, login to the OptimizePress members area and click license and follow theon screen instructions to authorize your domain.


Theme Activated And Ready To Go...

Once you have activated your theme you will see the page above. Your theme is now ready to use!

If you have any problems with the activation of your theme, please check you have authorized thedomain, and entered the license key correctly.

If you are still having problems, don't hesistate to contact the Helpdesk


http://www.jolthelpdesk.com

Upgrading OptimizePress (Wordpress Admin Method)

This tutorial shows how to upgrade your wordpress installation. Before you update please check yourequire an update by checking inside the members area for the latest version and comparing this withthe version on your installation (you can see this inside the themes page in wordpress)

Backup Your Installation

I always recommend taking a backup of your installation before you continue. I use the WordPressDatabase Backup plugin. Download the plugin and follow the instructions to make a backup of yourblog

Download Latest Theme

Go to your Optimizepress members area following the link from your access email and download thelatest version from the downloads section. Save this somewhere you will find it on your computer


Deactivate Your Theme

You need to deactivate your theme to update it. To do this, you should activate the default wordpresstheme inside the Appearance > themes page


Delete The Existing OptimizePress Theme

Now you need to delete your existing version of OptimizePress


Upload The New Theme

Click Install Themes at the top of the screen

Click Upload to see the Upload menu

Click Browse to find the zip from your computer

Click Install now

Activate The Theme

Click activate to activate your theme


IMPORTANT

When you upload your new theme it will occassionally clear your header and logo files which youuploaded previously. So please be aware of this and re-upload them if required. This can be doneinside the main OptimizePress admin menu


Introduction To OptimizePress

Getting Started With OptimizePress

OptimizePress is a unique Wordpress Theme and framework which focuses on creating amazinglooking and high converting pages for your Internet Marketing business.

All of the main functionality of OptimizePress is built into the "Pages" section of the theme. As this isnot a typical "blog" theme, we will not be using the Posts feature. We still have some interactiveelements built into the theme, but it is not designed to create blog posts or content like that.

There are 2 main areas within OptimizePress which control the functionality of your site and pages:

OptimizePress Main Admin / Theme Settings - this is where you can change many of the featuresthat will affect the design and settings of the site sitewide. You can add a header graphic or logo here,set your copyright information and setup your footer links.

You will also find some of the launch page/navigation funtionality within the main settings panel - thiswill explained in a later tutorial.

Page Content & Custom Settings Options - As already mentioned, the majority of the functionalitywithin OptimizePress comes from the custom page options. When you create a new page, you will seebelow the main content box you have various customization options. This special customizationinterface is where you can modify many of the settings for the page you are creating, with 1000's ofcombinations there is an almost unlimited number of designs you can create with OptimizePress.

Use this user guide as a reference anytime you want to create a new page or utilize some of theadvanced functionality of OptimizePress


How To Create A Squeeze Page

OptimizePress makes it super easy to create squeeze pages in many different styles and layouts, allwith the point and click interface. Follow this guide to create a squeeze page fast. If you need moreinformation on the squeeze page customization options, see the specific section within this guide

Create A New Page

The first step in creating a squeeze page is to create a new page

Select a Template Layout

You need to select a template for your squeeze page. There are 10 designs to choose from. Refer tothe template reference library to see the different designs.


Open The Squeeze Page Customization Options

The squeeze page customization options panel may be closed, so open it to access all the options forcustomizing your page


Complete The Fields For The Features You Want To Add

There are many options for your squeeze pages to customize the look and feel. Tick the box next tothe relevant option and enter your desired text or make a selection from the dropdown.

Note that if you decide to remove an option later, you may need to delete the text from within the boxbefore you deactivate the option, or the content may still show on the page


*note: Some options are not available on all templates, please refer to the template reference library formore information

Add A Headline

For this example I'm going to add a headline. Click the show headline options and enter yourheadline text

You can use HTML within the text box, so if you want to make the text start a new line, use the code. You can also use the color selectors to select the color for the headline.

If you would like to add some of the text in an alternative color (perhaps to highlight a particular point),enter the text between two EM tags:

 Your text here

Then select an alternative color from the color picker and it will appear like that on your final headline.

You can also use the font dropdown to change the font style

Activate Video

Video is a great way to boost response on your squeeze pages. Use the video fields to enter in yourown video URL, or embed a video from YouTube, or another video provider.

You can set the height and width of your video manually, or leave these fields blank for the squeezepage to use the default sizes.

iPad/iPhone Videos: If you would like your video to show on iPad and iPhones, ensure you are using a video encoded in the.MOV or .M4V format, otherwise your video may not show.


Add Some Sidebar Text

Sidebar text is the text that tells your prospect what to do next, in this case you want them to optin, sotell them what they will get

Add A Sidebar Headline

This is another great way to attract attention to your optin boxes and boost response rates. Enter ashort title or prompt to help people know what to do next.

Add A Spam Notice

Using a spam notice on your page will almost always boost conversions. You can enter your own texthere and it will appear under your optin button


Add Your Autoresponder Code (required)

If you want people to optin to your autoresponder list, you need to add your code from yourautoresponder provider.

OptimizePress integrates easily with all major autoresponder providers. Simply grab the output formcode from your provider and paste it into the main field - and OptimizePress does the read - easy!

Select A Squeeze Page Button

Use the dropdown menu to select a button for your squeeez page. There are a wide range of buttonstyles and text combinations


Publish Your Squeeze Page

You are now ready to publish your squeeze page. Click the Publish button to save and publish yoursqueeze page

Further Customization

Once you have published your Squeeze page, you can always go back into the menu and edit any ofthe text, add a subheadline or change the template completely to get a whole new design.


For more information on customizing your templates, see the Squeeze Page Customization section

To see the range of squeeze page framework designs available, see the reference library


How To Create A Sales Letter

Introduction

In this tutorial i'm going to show you the steps to create a basic sales letter like the one above. Thissales letter incorporates a sales video as well as sales copy, which is a popular and high convertingcombination here are the steps:


Create A New Page

Click Add New to create a new page within your Wordpress admin

Select A Template

Refer to templates and layouts for more information here. The layout in my example uses Sales Style1 (Sales Letter Standard)


Give The Page A Title

Enter in a page title for your page - this will not actually appear on the page but will allow you to find thepage within wordpress

Open The Launch Page & Sales Letter Options Panel

If the panel is not extended, click the top right corner to show all the Sales letter customization options(note some of these options refer to settings for the Launch pages, but we put them in one panel asthey share the same main framework) - so just use the options you want for your sales letter


Setup The Initial Page Settings With The First Options Set

There are 4 important options from this section we need to choose:

1) We need to show the header on the page (this will show the header you uploaded to the mainOptimizepress options page. if you are using a logo as well then this option will be come availableonce you tick "Show Header". You can also upload one of the blank headers from the Graphicspack and show it here.

2) If you want to show the footer links on your sales letter, tick this box

3) If you would like to set a background color for your page (we used the default color) you can use thiscolor picker here or enter the color hex code.

4) Choose the font style for your main sales copy (the main copy text). I used arial for our example site.


Setup The Header & Headlines

1) If you are not using your own header design, you can upload a blank header from the graphics packand then use the "activate header text" to add your own text to the header (I did not use this on ourexample site)

2) If you would like to show a headline above the video, tick this option and enter your headline.

3) In my example I used a headline below the video, so I activated this option and entered my headline.TIP: You can see inside my headline copy i have added some line break tags . These push thecopy onto a new line, so you can adjust the way your headline displays

4) I chose the impact font for my headline, and left the color as the default red. The color can bechanged by using the font color option box.

Content Block Options

If you would like to add some copy above your video, or some copy to the sidebar on the page (if youare using a template with a sidebar), you can use the Content block and Sidebar Block options to addcopy here.

In my example site i did not use these options

Note that at the moment the shortcode system does not work in these boxes. You can however usethe other styling features like the bold and h1,h2 tags etc.


Setup Your Video

Now it's time to setup your video. You have a range of options here:

1) First you need to tick "Activate video" to show the video options

2) You need to enter the URL of your video if you're using your own hosting or a service like AmazonS3. If you have a video encoded in a format supported on iPads and iPhones, you can also enter theURL of your video here. You can also choose to use a different video for those platforms if you want touse a more highly compressed video, enter the URL here. Formats which usually work on iPad andiPhone are MP4, M4V and MOV files, but they must be encoded in the right way (tutorial on this comingsoon)

3) If you want to use a video hosted on an external site like Youtube, Vimeo or Viddler, enter the embedcode here starting with <embed> usually. Ensure you remove any url from the hosted video url fields

4) If you would like to set the height and width of your video, use these boxes. If you dont enteranything, the video will default to the recommended size (this is the option I used on my sample site).

5) If you'd like to have a subtle border around your video, use this option

6) If you would like your video to autoplay when the visitor reaches your page, use this option

7) You can choose to show or hide the video controlbar for your video here. Sometimes hiding thecontrols on a sales video can increase response

8) If you would also like to include a download link for your video for people who are having problemswatching the streaming video you can do this here. tick the box and enter the URL to your video below.

Social Media Options

If you want to include any kind of social media sharing icons under your video, you can do this here. Generally this would not be used on sales letters or sales video pages. (i did not use this option on mypage)


Comments Options

If you would like to enable comments on your page, you can use the comments options. Again, thesefeatures wouldn't normally be used on sales letters (they will be explained more in the launch pagetutorial)


Optin Options

If you would like to show an optin box on your sales letter (usually shown below your main content) youcan use this option. again this option would normally not be used on a sales letter.

There are 5 simple steps for using the optin form:

1) Activate the optin options

2) Enter your optin box title (optional)


3) Enter your optin box text (optional) This shows under the optin box title but above the input boxes

4) Paste your autoresponder code into this field. The other fields are automatically filled for you

5) Choose your optin button style and text.

Add A Call To Action Button

If you'd like to show a call to action button on your page you can use this section:

1) Activate the call to action

2) Choose your button text and style

3) Choose any styling and what icons (payment icons) appear under it

4) You can choose to delay the appearance of your call to action buttons if you want. This can be veryeffective in increasing response to a sales video. Enter the delay you want in seconds

5) The Call to action URL is your order link or wherever you want to send someone when they clickyour button

6) Choose the placement of your CTA button. You can place it under your video, at the bottom of yourpage, or both (both buttons will be delayed if you choose the button delay).


Other Options

The thumbnail upload and links options are for launch pages and will not usually be used on salesletters unless you want to link to other pages which you can do by ticking the relevant pages (you willalso need to activate the top navbar for this)


Page SEO And Settings

There are various additional options you can customize on each of your pages or sales letters. Usethese options to add various tags which help with SEO and rankings.


Add Your Sales Copy & Styling

Now it's time to actually add your sales copy. OptimizePress makes it super easy to add copy andcustomize it until you're happy with the results.

You will be using the main content box for your sales copy.

1) I recommend using the visual editor for adding your copy. This makes it easy to see the text you aremodifying without getting distracted by HTML.

2) One of the unique features of OptmizePress is the shortcodes button (the button with the lightningbolt logo on it. Click this button and you will see a drop down menu appear with lots of options. Theseare all shortcodes for graphics which you can add to your sales letter. See the step below for moreinformation

3) You can also use the content box features to modify the text in the box, including changing thestyling of the font and using tags like headlines etc.

Note: If you want to insert a line break into your code, use the shortcode linebreak. Wordpress 3.0 willnot always insert a line break if you simply add one to the sales copy yourself, you need to use theshortcode for it.


Shortcodes Window

Use the shortcodes menu to insert many different styling features into your sales letter includingtestimonial boxes, order boxes, buttons and much more.

Use the dropdown to select the item you want, then click insert to add it to your page where your cursoris.

Note: i recommend always moving onto a new line in the visual editor before adding any shortcode asthis can prevent any glitches or problems

Please refer to the Shortcode reference Library for more information and to see the shortcodescurrently avaialable


Finish Your Sales Letter

Once you have finished editing your sales letter, click publish or save to save your letter and view theresults by clicking the "preview changes" or view page buttons


How To Create A Launch Page

In this tutorial im going to walk you through the process of creating a launch page like the one below.

Creating A Launch Page Intro

Creating a launch page is very similar to creating a sales letter page in OptimizePress. They both usemany of the same functions and they use the same overall templates, just with different internal layouts.


Create A New Page

Click Add New to create a new page within your Wordpress admin

Select A Template

Refer to templates and layouts for more information here. The layout in my example uses Sales Style1 (Video Sidebar Bottom). The different internal layouts basically change the placement of thethumbnails for your videos that are part of the launch process


Give The Page A Title

Enter in a page title for your page - this will not actually appear on the page but will allow you to find thepage within wordpress

Open The Launch Page & Sales Letter Options Panel

If the panel is not extended, click the top right corner to show all the launch page customization options(note some of these options refer to settings for the sales letter pages, but we put them in one panel asthey share the same main framework) - so just use the options you want for your launch page


Setup The Initial Page Settings With The First Options Set

In this section we will setup the initial settings for the page, these are mainly to do with the design andstyling of the page.

1 & 2) we need to activate the header. If we have uploaded a blank image header we can also activatethe logo option to show the logo. If you are using any of the Style 3 templates you will need to use alogo as the header does not show on these (but must be left activated)

3) If you want to show the navigation bar under the header (as in my example) you will need to activatethis setting. See step 8 for customizing the look of your navigation items

4) If you want the thumbnail images to show you need to activate this option


5) The footer navbar can be activated with this option - this shows the links which you setup in the mainadmin panel

6) If you want to change the background color or the color of the links in your footer, you can do thathere. If you set a darker background you may want to make the links in the footer a lighter color

7) If you would like to set a tiled background image, you can set the URL here. I recommend youupload the image you want to use to your server through the media upload system within yourwordpress site.

8) The header navigation style option allows you to choose from 3 styles for your header links. If youhave less links you can use the more spaced our option 1, or if you have more links you can use asmaller style to ensure they all fit on the page

9) The main body text font select allows you to change the styling of the main body copy

10) You can change the hyperlink color of any hyperlinks included on your page here

11) If you are using the cufon font headline shortcode, you can modify the font which is used here.

Additional Content Block And Headline Options

1) Activate Header Text - If you would like to use a blank header (there are lots included inside thegraphics pack), first upload a header to the main options panel and then activate the header text to addyour own header text and style accordingly


2) Show Headline Above Video Options - You can show a headline above your video with this optionand style it to your liking

3) Show Headline Below Video Options - You can show a headline below your video with this option(before your main sales copy) and style it to your liking

4) Show Alert Bar Options - If you would like to use an alert bar on your site to alert people they havesubscribed or pass on another message, you can do this here

5) Activate Content Block Options - If you would like to add some copy above the video, you canactivate this content box. Note: the shortcode system does not currently function in this box 6) Activate Sidebar Block Options - If you would like to add some copy to your sidebar (if your layoutincludes one), you can activate this content box. Note: the shortcode system does not currentlyfunction in this box

Setup Your Video Options


Setup Your Video Options

Now it's time to setup your video. You have a range of options here:

1) First you need to tick "Activate video" to show the video options

2) You need to enter the URL of your video if you're using your own hosting or a service like AmazonS3. If you have a video encoded in a format supported on iPads and iPhones, you can also enter theURL of your video here. You can also choose to use a different video for those platforms if you want touse a more highly compressed video, enter the URL here. Formats which usually work on iPad andiPhone are MP4, M4V and MOV files, but they must be encoded in the right way (tutorial on this comingsoon)

3) If you want to use a video hosted on an external site like Youtube, Vimeo or Viddler, enter the embedcode here starting with <embed> usually. Ensure you remove any url from the hosted video url fields

4) If you would like to set the height and width of your video, use these boxes. If you dont enteranything, the video will default to the recommended size (this is the option I used on my sample site).

5) If you'd like to have a subtle border around your video, use this option

6) If you would like your video to autoplay when the visitor reaches your page, use this option

7) You can choose to show or hide the video controlbar for your video here. Sometimes hiding thecontrols on a sales video can increase response

8) If you would also like to include a download link for your video for people who are having problemswatching the streaming video you can do this here. tick the box and enter the URL to your video below.

Setup Social Media Sharing

Using the social media sharing options within OptimizePress is a great way to get your video sharedand get people coming back to your site. Here's how to set this up:

1) activate the social media options

2) Enter the call to action text which will go next to your buttons to encourage interaction

3) Enter the twitter share text. This will be added to the twitter message that people twitter when theclick the link from your page

4) Activate the facebook share icon to show the facebook icon which will link back to facebook


5) Choose a social media button set

Setup Your Comments

Activate comments to get more people interacting with your content.

1) Click to activate comments

2) If you want to show text with an arrow to the comments to encourage interaction, activate this call toaction text and enter some text you want to use

3) Choose your comments system. You can either use facebook or wordpress. if you use facebookyou need to follow the steps below:

- Click the link to take you to the facebook developer page (you will need to be logged into facebook)- Enter your site name- Enter the URL with a / at the end so for example http://www.optimizepress.com/- Click Create application- Grab the App ID and copy it, then paste it back into your admin panel window

You should now be setup with the facebook comments linked to your site and to facebook. This is anawesome way to really help your sites go viral fast.


Optin & Call To Action Options

You probably wont need this for most of your launch pages, but if you want to collect optins, you canactivate the optin box and complete the details. You can also use a call to action button if you want touse one of your launch pages as a sales video, or have people click a button to go to a download.

Upload A Video Thumbnail Or Use Coming Soon Image

When you setup your launch, you will want people to see a thumbnail image which represents yourvideo. If you want to use an image from your video, or a different image, upload it here.

If you'd rather use a coming soon image, tick the box and choose from the options in the dropdown (5choices)


Setup The Launch Page Links (IMPORTANT)

The final option on this page is one of the most important. This decides which pages your visitors willsee linked to when they visit this page.

So First you must setup the launch pages inside the main launch funnel/navigation window. If you don'tknow how to do this, see this tutorial

Once you have setup the pages which will be used for the launch, you can tick which ones areavaialble on this particular page. For my example I activated page one (the current page) and left theothers unavailable as this is the first page of the launch. If i was doing page 2, I would activate pages 1and 2, and so on.

At this time we do not have the facility for your system to remember which pages your visitor has seen,so if they navigate backwards in the launch process they will not see the more recent links, but if youare doing a one-off launch, once you activate page 2, you should also go back and activate page 1 sothat everyone can see it.

We are developing a perpetual launch system at the moment which will enable the system to rememberand allow you to create rolling launches which appear to be "live" to your customers. We estimate thisfeature to be ready in around 2-3 weeks

Launh Page Complete

Your launch page is now complete, all you have to do now is add any copy you want on the page in themain content box, and put your page live


One little tip when creating your launches. If you want to use the same options on multiple launchpages, navigate back to the pages menu when you have created your first page and use the duplicate option to duplicate the page, then just change your video and any other details individually.


OptimizePress Main Admin


OptmizePress Launch Funnel/Navigation Options

The Launch Funnel/Navigation options menu allows you to control the behaviour of the header andsidebar links on your pages. It is mainly designed for use linking launch pages together, but can alsobe used to create a standard navigation bar for your site.

The Launch Funnel/Navigation menu is used to setup the links which show in the nav bar underheader and also sidebar links and thumbnails

Links can be setup here to individual pages on your site. Use the dropdown for each link to select a


page, and then specify an active and inactive link text. The active link text will be used whenever thelink is active.

The inactive link text will be used whenever the link is inactive, so perhaps when you have futurelaunch pages and you want to use different text like "coming soon"

Show Inactive Link Text - Tick this box to active the inactive link text. If you do not tick this box, onlyactive links will be shown on your navbar and sidebar links.


OptimizePress General Settings

The general settings window helps you control overall settings for the theme.


Using The OptimizePress General Settings

The General Settings page within the OptimizePress admin panel gives you a range of options whichcontrol some of the overall features of your theme. I have detailed what each feature does below:

Favicon URL: If you'd like to specifiy a favicon for your site (the little icon next to the URL in your


browser. You can specifiy the location of the icon here. You can use the media uploader in wordpressto upload your icon and then grab the url and enter it here

Logo Upload - You can use a logo on most of the sales letter and launch page templates. Use thisfeature to upload your logo. Transparent PNG format is best, but JPEG and GIF formats will also work. Note that the Style 3 range of templates require you to use a logo rather than a header. Max width is977px

Header Upload - You can upload a header to use on your sales letters, launch pages etc. Headersshould be 977px. If you would like to use a plain header image color, look in the graphics packprovided with the theme for various color schemes

Header Full Width Background - If you are using the Style 2 range of templates you will need tospecify an image which will be tiled across the top of your page to make your header appear full width. Use the media uploader in Wordpress to upload your image and then specify the location here. Ifyou're using a header background from the graphics pack, ensure you also upload the backgroundimage which goes with the header for use on the full width header layouts.

Copyright Footer Text - This is where you can enter any company name or text you want present inthe footer of your site

Display Powered By Text - Tick this box if you would like to Display "Powered by OptimizePress" inyour footer. You can then use the text box below to enter your affiliate URL to be credited for any salesgenerated through your link

Custom Tracking Code (Header) - Enter any code like Google Analytics that needs to be placed inthe header section of your page code. Code entered here will appear on all pages

Custom Tracking Code (footer) - Enter any tracking codes or other script codes here that need to beplaced in the footer of your pages

Include Footer Page Links - Use the tick boxes in this section to select any pages you want to link toon the footer of your pages. To show these links on your sales and launch pages you must tick the"show footer links" option on the individual page options.

*Note If you want to link to an external site, first create a page and use the redirect template. Thenenter the URL you would like to redirect to in the Page & SEO Customization options on that page (atthe very bottom of your page). then go back to the footer links options in the main admin and tick thatpage to activate the link and redirect.


Shortcode Reference Library


Shortcode Reference Guide

This is a reference guide to all the shortcodes currently included in OptimizePress


To Change the font used in the Cufon headline, use the "Page Headline Cufon Font" option insidethe Sales/Launch Customization Options. You can select from Arial, Impact, Georgia, Tahoma, Vegur,Hand Of Sean and Arial Narrow


For optimal results use a thumbnail image of dimentions Width: 88pixels Height :101px . Otherimages will be resized to fit this size


HTML Code Reference Library


Code References

Bold Text

To make your text bold, use the tag:

Example Text

Line Break Inside Header Boxes

Use the code to split your copy onto a new line inside the header boxes (will not work in the maincontent box)

Add Special Color To Headlines

Use the YOUR COPY tag to highlight copy for use with an alternative color (available insome of the headline options

Squeeze Page TemplateReference Library


Squeeze Page Designs

This is a directory of all the squeeze page designs you can choose from within the OptimizePresssystem. Under each graphic you will see which options are available for each squeeze page. Someoptions are only available for some squeeze pages, so please use this as a reference before you startcreating your squeeze pages.

All options are optional unless otherwise noted, so you can totally customize each squeeze page toyour own requirements

Squeeze Page Design 1 (Squeeze 01)

Options Available:

Video: Yes (Optional)Content/Bullets: YesEcover: NoSidebar Arrows: NoJavascript Message NoTemplate Color Selectors : Footer Text Only



Options Available:

Video: Yes (Optional)Content/Bullets: YesEcover: NoSidebar Arrows: NoJavascript Message NoTemplate Color Selectors : Footer Text Only



Video: Yes (Optional)Content/Bullets: YesPre-Headline: 95 Character Maximum (Warning box)Ecover: NoSidebar Arrows: NoJavascript Message NoTemplate Color Selectors : Footer Text Only



Video: Yes (Optional)Content/Bullets: YesEcover: NoSidebar Arrows: YesJavascript Message NoTemplate Color Selectors : Footer Color & Footer Text Color Only



Video: Yes (Optional)Content/Bullets: YesEcover: YesSidebar Arrows: YesJavascript Message NoTemplate Color Selectors : Footer Color & Footer Text Color Only


Squeeze Page 6 (Squeeze 06)

Video: Yes (Optional)Content/Bullets: YesEcover: YesSidebar Arrows: YesJavascript Message NoTemplate Color Selectors : Footer Color & Footer Text Color Only


Squeeze Page 7 (Squeeze 07)

Video: Yes (Required)Content/Bullets: YesEcover: YesSidebar Arrows: YesJavascript Message NoTemplate Color Selectors : Footer Color & Footer Text Color Only



Video: No (Video Image)Content/Bullets: YesEcover: NoSidebar Arrows: YesJavascript Message Yes (Required)Template Color Selectors : Yes (All)



Video: No (Video Image)Content/Bullets: YesEcover: Yes (Required)


Sidebar Arrows: NoJavascript Message Yes (Required)Template Color Selectors : Yes (All)


Sales Letter & Launch PageTemplate Reference Library


Sales Letter Page Templates

This section shows the various sales letter template frameworks. Please note these only demonstratethe outer framework - there are many customization options within each template including addingvideo, headlines and using shortcodes to modify the content

Sales Style 1 (Standard Sales Letter)


Sales Style 1 (Sales Letter w/sidebar)



Sales Style 2 (Sales Letter w/sidebar)


Sales Style 3 (Sales Letter W/Sidebar)

Style 3 templates use the logo not header, but you must activate the header and set the heightaccording to your logo size



Style 4 templates use a simple clean layout with no need for headers or logos, so you can use thesepages to quickly put up offer pages, bonus pages, thank you pages or anything else where you justneed the page created fast.


Sales Style 4 (Sales Letter w/Sidebar)

Style 4 templates use a simple clean layout with no need for headers or logos, so you can use thesepages to quickly put up offer pages, bonus pages, thank you pages or anything else where you justneed the page created fast.


Launch Page Templates

Launch page templates use the same outer framework as the sales letter templates (see sales lettertemplates section) but the internal design can be modified. These pages show just the internaldesign for the different launch page layouts

Video Bar [5 Vid] Layout


Video Sidebar Bottom Layout


Video Sidebar Top


optimize press user manual.pdf

Documents

wordpress theme

install themes page

optimizepress theme

page updates

launch page templates

buttonthe theme

squeeze page designs

sales letter page templates