optimize 3.0 inbound marketing manifesto

12
Optimize 3.0 10 Point Inbound Marketing Manifesto

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Page 1: Optimize 3.0 Inbound Marketing Manifesto

Optimize 3.0 10 Point Inbound

Marketing Manifesto

Page 2: Optimize 3.0 Inbound Marketing Manifesto

#1Start Blogging- It Creates More Long Tail Search Opportunities

Page 3: Optimize 3.0 Inbound Marketing Manifesto

#2 Blog About Your Customer’s

Questions - Creates More Organic Visits

Page 4: Optimize 3.0 Inbound Marketing Manifesto

#3Sales is the Best Source of Blog

Content - They’ve Heard it All

Page 5: Optimize 3.0 Inbound Marketing Manifesto

#4Controversy – It’s Not a Bad Thing

Page 6: Optimize 3.0 Inbound Marketing Manifesto

#5Compare, Compare, Compare - Your Services/Products to Others

Page 7: Optimize 3.0 Inbound Marketing Manifesto

#6Own “How Much Does it Cost” Searches -Add Pricing to Your Site (Behind a Landing Page if Nec)

Page 8: Optimize 3.0 Inbound Marketing Manifesto

#7Create a Glossary of Keywords - Link to it

from Your Blog

Page 9: Optimize 3.0 Inbound Marketing Manifesto

#8Capture Leads – Use Automated Marketing

Software

Page 10: Optimize 3.0 Inbound Marketing Manifesto

#9Score & Nurture Leads - Not Every Lead Wants to

Hear From You Right Away

Page 11: Optimize 3.0 Inbound Marketing Manifesto

#10Send Emails to Your Leads - Segment Based

on Interests & Engagements