Optimization Planning and Designing of a

WEBSITE

Stage 01EFFECTIVE PLANNING

• Creating an Effective plan is the main step for any website success.• Your Site will not have any VALUE unless the visitors

know hoe to take action on your site .

STEPS TO EFFECTIVE PLANNING

• PLAN THE STRUCTURE• PLAN THE PAGES• PLAN THE NAVIGATION•DEFINE THE AUIDENCE

PLAN THE STRUCTURE• Q. How do you want to ORGANIZE and SHOW your

information?• Understanding the niche of your website is the main thing and

then intend your business or website to the targeted audience in targeted market in order to know whether your site has been properly structured or not.

PLAN THE PAGES • Q. What type of PAGES you and how many ?• Making pages effectively for your site enhances the

usability and drives maximum visitors to the INFORMATION they want to see on your site.

PLAN THE NAVIGATION• Q. How quickly the visitors can FIND the things that they are

looking on your site?• People are very impatient, they hardly stay for few seconds on any

site if they find it relevant otherwise they shift to another site very if they find your site irrelevant. It is necessary to build navigation system that allow the visitors to know how to find the information and how they can get back to where they started within 3 or less clicks.

DEFINE THE AUIDENCE• Q. Whom do you want to visit your site?• Defining your existing or potential visitors increase the chance

of promoting your site, its products and services in an effective manner.

STAGE 02DESIGN & LAYOUT

• The right design pattern, few basic rules and right design elements done in an effective manner gives you a properly designed WEBSITE.• Keep in mind 6C concept i.e Consistency, Color, Coding,

Coherence, Correct Information and Clarity of Text.

• The right design pattern, few basic rules and right design elements done in an effective manner gives you a properly designed WEBSITE.• Keep in mind 6C concept i.e Consistency, Color, Coding,

Coherence, Correct Information and Clarity of Text.

CONSISTENCY• It helps to understand the website in an easy manner.• It mainly includes positioning of buttons, heading, icons and

page layout.

COLOR• Choosing a proper color pallet is a way to appeal your visitor to

your site.

CODING• Coding techniques such as the use of color, object size, shapes

and numbers to designate content and information chunks appropriately.

CORRECT INFORMATION• Place the correct information on proper page because

people expect correct information on every page they visit.

COHERENCE• How easy is your site for the visitor for getting the

information and how easily the visitor can perform his task on the site.

CLARITY OF TEXT• Choose the text that is easy to read and browser friendly.• Select appropriate way of presenting the content on each page

of your website.• Writing Style should be appropriate and it should easily target

the audience and genre.

MAIN QUALITY COMPONENTS

• SATISFACTION: How pleasant is to use the design?• ERRORS: How many errors are there among them how many are

severe and how to recover from the ERRORS?• LEARNABILITY: How easy it is for the user to understand your site at

the first glance?• EFFICIENCY: How quickly the user can perform the tsk on your site?• MEMORABILITY: When a user return after sometime to your site

then how easily can he reestablish proficiency?

STAGE 03STRATEGIC IMPLEMENTAION

•A two step process

LAUNCHING

TESTING

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