optimization by translation

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Search engine optimization From Wikipedia, the free encyclopedia the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. Keyword From Wikipedia, the free encyclopedia a term used to retrieve document information system such as a cata search engine Search phrase From Wikipedia, the free encyclopedia is a type of full text search that matches only those documents that contain a specified phrase, such as "Wikipedia, the free encyclopedia." Synonym From Wikipedia, the free encyclopedia different words with identical or very similar meanings. Words that are synonyms are said to be synonymous, and the state of being a synonym is called synonymy. The word comes from Ancient Greek syn (σύν) ("with") and onoma (ὄνομα) ("name"). The words car and automobile are synonyms. Similarly, if we talk about a long time or an extended time, long and extended become synonyms. In the figurative sense, two words are often said to be synonymous if they have the same connotation Optimization by Translation

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Understanding your customers current search satisfaction. Steps to optimize content for search engine discover.

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Page 1: Optimization by translation

Search engine optimizationFrom Wikipedia, the free encyclopediathe process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

KeywordFrom Wikipedia, the free encyclopediaa term used to retrieve documents in an information system such as a catalog or a search engine

Search phraseFrom Wikipedia, the free encyclopediais a type of full text search that matches only those documents that contain a specified phrase, such as "Wikipedia, the free encyclopedia."

SynonymFrom Wikipedia, the free encyclopedia different words with identical or very similar meanings. Words that are synonyms are said to be synonymous, and the state of being a synonym is called synonymy. The word comes from Ancient Greek syn (σύν) ("with") and onoma (ὄνομα) ("name"). The words car and automobile are synonyms. Similarly, if we talk about a long time or an extended time, long and extended become synonyms. In the figurative sense, two words are often said to be synonymous if they have the same connotation

Optimization by Translation

Page 2: Optimization by translation

What are you talking about?

Who’s asking what?• Top customer

searches• Questions our

content answers

How are customers asking it?• Keywords• Search Phrases

Answer in the customers language.• Promote content• Create content

Listen Translate Respond

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Translate to ‘Customer Speak’The Search Phrase

• Identify Content Gaps• Finding unanswered questions• Translation

• Customer to Writer

• Keyword Relevancy• Identify the content relevancy• Translation

• Writer to Customer

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” ~Mark Twain

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Dealing with Synonyms

Pros • Increase discoverability

Con • Confusing • Dilutes search ranking• Increases Density (3% – 6%)

tuh-mey-toh

VSTuh-mah-toh

How do I identify the synonyms? What do I do about them?

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~<search> Google Function

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Removing unrelated keywords

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Adwords and Synonyms

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Synonyms – What now?

Possible actions– Meta tags

• Keeps density down• Avoids confusion

– Blog post for each variation

– Use AKA mentions• Last resort

– Assimilate

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AQ

Filling the content gap

Find the answerSearch for responseCreate or promote

Translating from customer to writer

Identify the questionInvestigate synonymsIdentify search phrases

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Fun with Adwords

Competition :The number of advertisers bidding on each keyword relative to all keywords across Google.

Global Monthly Searches: The approximate 12-month average of user queries for the keyword on Google.com and the Google Search Network cross country and language.

Local Monthly Searches: The 12-month average number of user queries for the specified keyword of the specified country or language.

Local Search Trends: The keyword's fluctuation in traffic over the past 12 months. This statistic is specific to your targeted country and language.

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Filling the content gap - Google

Content Exists

Content is mine

Verify KeywordsFeel cool

Content is NOT mine

Promote Build Relationships

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Filling the content gap - Vancouver

Content does NOT exist

Decide where the content will go

Verify keywords to include

Decide who will create the content

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Filling the content gap process

What are our customers asking?

Who has answered?

Get the answer in the customers hands

(i.e. Their browser)

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QAMake keywords relevant

Find the questionFind translationApply and optimize

Translating from writer to customer

What question am I answeringGet specificCreate keywordsCreate search phrases

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Make keywords relevant

Language = Writer1. Write down a list of

keywords YOU think described your content.

2. Come up with some possible search phrases

KeywordsCokeHam

How to

PhraseHow to make coke ham

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Make keywords relevant

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Keyword for Relevancy Process

Pick your ‘best guess’keywords

Translate to ‘customer speak’

Optimize your headings, urls, titles.

Keep and eye on your SEO