optimising online video agenda21 event - videology

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Optimising online video advertising #agenda21events

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presentation for agenda21 breakfast event, focusing on optimising video, from Videology

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Page 1: Optimising online video   agenda21 event - videology

Optimising online video advertising

#agenda21events

Page 2: Optimising online video   agenda21 event - videology

VideoFutures

Rhys MclachlanCommercial DirectorVideology

………….………….……………………………….

Page 3: Optimising online video   agenda21 event - videology

We live in digital times………….………….………………………………………

Figure 1.92 Ownership of smartphones, tablets and smart TVs

Figure above bar shows % point change in take-up from Q1 2011

Source: Ofcom research, Q1 2012Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern IrelandSmartphone take-up relates to personal use, tablet and smart TV take-up relates to household use

Page 4: Optimising online video   agenda21 event - videology

Screen Agnostic………….………….…………………………………………..

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Audience 1.0………….………….……………………………….

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Audience 2.0………….………….……………………………….

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Audience 3.0………….………….……………………………….

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From RTB to RTD………….………….……………………………………………….

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Centralise & control youradvertising narrative………….………….……………………………………..……

Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server

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DataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDataDa

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Optimising online video advertising

#agenda21events

Thank you from all @agenda21digital

www.agenda21digital.com