optimising online video agenda21 event - videology
Post on 13-Sep-2014
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presentation for agenda21 breakfast event, focusing on optimising video, from VideologyTRANSCRIPT
Optimising online video advertising
#agenda21events
VideoFutures
Rhys MclachlanCommercial DirectorVideology
………….………….……………………………….
We live in digital times………….………….………………………………………
Figure 1.92 Ownership of smartphones, tablets and smart TVs
Figure above bar shows % point change in take-up from Q1 2011
Source: Ofcom research, Q1 2012Base: All adults aged 16+ (n=3772 UK, 2251 England, 500 Scotland, 513 Wales, 508 Northern IrelandSmartphone take-up relates to personal use, tablet and smart TV take-up relates to household use
Screen Agnostic………….………….…………………………………………..
Audience 1.0………….………….……………………………….
Audience 2.0………….………….……………………………….
Audience 3.0………….………….……………………………….
From RTB to RTD………….………….……………………………………………….
Centralise & control youradvertising narrative………….………….……………………………………..……
Mobile ad-serverPerformance ad-serverVideo ad-serverDisplay ad-server
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Optimising online video advertising
#agenda21events
Thank you from all @agenda21digital
www.agenda21digital.com