optimising income generation in higher education and research institutions brochure -...

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Practical Seminar

Optimising Income Generation in Higher Education and Research Institutions31st January - 1st February 2013, Berlin, Germany

With experts from:

• Corporate Partnerships, Enterprise Division, Imperial College London, United Kingdom

• Research Centre for Research Promotion and Technology Transfer, Technical University Dresden, Germany

• Research Liaison Office, Stockholm University, Sweden

• Corporate Controlling, University of Amsterdam, The Netherlands

• Research & Innovation Services, University of Gothenburg, Sweden

• Marketing & Communications, Delft University of Technology, The Netherlands

Special Focus:

Research Commercialisation

– Strategies for increasing your

institution’s commercial income

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Who is this seminar for?This seminar is especially designed for Directors, Heads of Departments and Units, Managers, Officers and other members of staff responsible for the institutions’ income generation, financial management or budgetary and strategic planning as well as for research funding, commercialisation, industry co-operations or knowledge and technology transfer.

Especially from departments such as• Finance• Management • Administration• Strategic Planning• Budget• Accounting• Audit• Control• Research Funding• Knowledge and Technology Transfer• Intellectual Property• Patents and Licensing• International and External Research Co-operation• Business Development• Industry Partnerships• R&D&I, Higher Education & Collaborative Research

In Institutions such as• Higher Education Institutes (HEIs), in particular Universities• Research and Technology Institutes, Centres and Clusters• National and regional ministries and agencies responsible for research, development and innovation (R&D&I)• Intellectual Property and Patent Agencies, Business Development Agencies • Industry and private companies active in R&D&I• Spin-out companies • Associations and Foundations

PRACTICAL SEMINAR

Optimising Income Generation in HigherEducation and Research InstitutionsKnow how to generate more income in times of decreasing public

fundingPublic funding for universities and research institutions is decreasing. At the

same time, competition between universities is increasing and they become

more commercially orientated. Higher education and research institutions are

required to prove that their research has an impact outside their institution

and that it is of interest for industry. Both the institution’s research status and

reputation is increasingly dependent on research commercialisation. Therefore,

it is ever more important to ensure its success in order to attract students,

researchers, private companies and external partners – who in turn contribute

to the institution’s overall income generation themselves again. Furthermore,

universities, faculties and institutes act in their own interest when increasing

knowledge and technology income as they assure a high quality of their research

and raise their own budgets.

Identify new funding sources for your universityIn times of financial crisis and tight public budgets the pressure on universities

and research institutions to find new funding sources is rising. However, the

diversification of income streams is a very complex process. It involves various

different units that need to collaborate. This affects also staff that is not used to

deal with private funding and business co-operations including researchers. They

are required to turn to business and launch spin-out companies while still having

to fulfil their core tasks and ensuring quality of teaching and research.

In addition, the institutions’ funding models have become more risky as the

budget cannot be foreseen and planned for many years anymore. Accordingly,

universities also have to know how to react when different sources of income

suddenly end such as student tuitions, EU and international funding as well as

their status as excellence university.

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Your benefits• Identify new funding sources and optimise your income generation – Secure the success, quality and reputation of your institution

• Boost your knowledge on contract research – Become an expert in research commercialisation opportunities

• Analyse your income streams and guarantee a proper risk management – Avoid financial risks for your university or research institution

• Benefit from lessons learned and first-hand practical experiences from different countries and institutions

• Discuss and network with our speakers and colleagues from all across Europe

What will you learn at this seminar?• Which alternative and new innovative funding sources exist to diversify

your institution’s income streams?

• Which strategies are well proven for optimising current national and

international funding for higher education and research institutions?

• Why and how should I analyse my institution’s funding model?

• What is the best way to identify and manage financial risks efficiently?

• How can I match the profile of my institutions to funding agencies?

• How can the university’s marketing and communication department

contribute to support income generation?

• What are the challenges in co-operating with the industry?

• How to increase knowledge exchange income by optimised contract

research?

• What do I need to take into account with respect to intellectual property,

R&D contracts, technology transfer, licensing and spin-out companies?

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PROGRAMME DAY 1

Optimising Income Generation in HigherEducation and Research Institutions8.30-9.00

Registration and Hand-out of Seminar Documents

9.00-9.05

Opening Remarks from the European Academy for Taxes, Economics & Law

9.05-9.30

Welcome Note from the Chair and Round of IntroductionsPieter-Jan Aartsen, Corporate Controller, University of Amsterdam, the Netherlands 9.30-10.15

Take the First Step – Analyse Your Institution’s Funding Model• Input and output related systems• Public and private money• The role of EU and research councils• Different breakdowns• Funding parameters• The historical perspective• Tendencies in EU countriesPieter-Jan Aartsen, Corporate Controller, University of Amsterdam, the Netherlands 10.15-10.30

Discussion Round 10.30-11.00

Coffee Break and Networking Opportunity 11.00-11.45

The Second Step: Identifying Financial Risks Efficiently – Why and How?• How to ensure sustainable academic operations• Fundamental and applied research• Selling research effort or outcome?• Detecting financial weakness and strength• Full cost recovery• Hidden cross-subsidies• How to avoid the infringement of State aid rulesPieter-Jan Aartsen, Corporate Controller, University of Amsterdam, the Netherlands 11.45-12.00


Lunch Break and Networking Opportunity

RiskManagement

PIETER-JAN AARTSEN, M.A.Corporate Controller, University of Amsterdam, the Netherlands Pieter-Jan Aartsen (M.A.) was Internal Auditor at the University of Amsterdam for seven years, before

he was appointed as Corporate Controller in 2006. In this position he has been responsible for the implementation of the full cost methodology throughout the university’s financial system. Based on this experience he has been advisor to the Dutch Universities’ Association in setting the principles of full costing nationwide in the Netherlands.In the most recent years, he has contributed as architect to the establishment of a business warehouse and management reporting system to anchor all aspects of the current financial governance model in the organisation of the University of Amsterdam. He takes part in the EUIMA-project of the European University Association to help and train universities in developing into financial sustainable institutions as state funding decreases in most European countries while autonomy of universities is increasing.

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13.30-14.15

Strategies for Optimising Your Current Research Funding• Why make an effort to increase the external funding? - Financial crisis and the effect on higher education and research institutions - External funding – A quality indicator • How to optimise national and international funding for higher education and research institutions - What is out there? – Public funding and private funds, national and international funding - Funding portfolio of your institution – Matching the profile of your institution to funding agencies - How to be a helpful gatekeeper – Tools to efficiently give support to researchers and administrative colleaguesMaryam Hansson Edalat, Deputy Director, Research Liaison Office, Stockholm University, Sweden 14.15-14.30

Reporting and Discussion Round 14.30-15.00


The Role of the University’s Marketing and Communication to Support Income Generation• Aligning the brand • Media pitfalls• Customer Relationship Management (CRM)• Public affairs to enrich government research policies• University events supporting corporate co-operationMark Lammerts, Director of Marketing & Communications, Delft University of Technology, the Netherlands 15.45-16.00


Challenges and Opportunities in Co-operating with Industry• Organisational issues and angles to account management• Philanthropic opportunities with companies• The role of the proprietary incubator• Some potential negatives of working with the corporate sector• The student as an asset in building relationshipsMark Lammerts, Director of Marketing & Communications, Delft University of Technology, the Netherlands 16.45-17.00

Discussion Round 17.00

End of Day One

MARYAM HANSSON EDALAT, PH.D.Deputy Director, Research Liaison Office, Stockholm University, Sweden As Deputy Director at the Research Liaison Office Maryam Hansson Edalat works both with international

and national funding. On an operative level she is a Research Adviser on European, American as well as larger Swedish proposals. Earlier, after receiving her Ph.D. in biochemistry, Maryam Hansson Edalat was granted a Marie Curie fellowship for postdoctoral training at ETH Zurich. Upon returning to Sweden, she started working as Research Officer at Stockholm University giving advice on European funding. A year later, she was appointed as Deputy Director at the Research Liaison Office of Stockholm University.

MARK LAMMERTS, M.SC.Director of Marketing & Communications, Delft University of Technology, the NetherlandsMark Lammerts is Director of Marketing & Communications at Delft University of Technology,

which includes Philanthropy and Corporate Account Management. He has worked in Marketing & Communication roles in different sectors in the industry, firstly with Toshiba and later with Royal Dutch Shell, where he was responsible for their credit card business. He moved to the investment management industry in 1997, where he was Senior Vice President and Global Head of Marketing & Communications with ABN AMRO bank’s investment management business. After over 20 years in the industry, in early 2009, he transferred to his Alma mater Delft University, where he obtained an M.Sc. in 1988, to become Director of Marketing & Communications.

Summer in Berlin

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9.00-9.15

Welcome Note from the ChairBjörn Skarp, Legal Counsel, Research & Innovation Services, University of Gothenburg, Sweden 9.15-10.00

How to Increase Knowledge Exchange Income by Optimised Contract Research – The “Hard Facts”• What you need to know regarding Intellectual Property - Patents - Software - “Know-how”• What you need to know regarding R&D Contracts - General framework - Types - PricingProf. Dr. Sebastian Wündisch, Head of the Research Centre for Research Promotion and Technology Transfer and Honorary Professor for Intellectual Property and Technology Transfer, Technical University Dresden, Germany 10.00-10.15



Dealing with Contractual and Intellectual Property Challenges in Research Funding and Contract Research – Pitfalls, Practical Advice and Recent Developments• Governance of technology transfer by funding agencies through regulations and contracts – Making your way in the evolving European landscape• Handling existing IP values (background) and future IP values (foreground)• New demands from industry sectors and how to handle them• Limitation of risks: Keeping track of the project’s practical and legal implications• Handling research tools• Crucial financial considerations in contract research and license agreements• Crucial licensing issuesBjörn Skarp, Legal Counsel, Research & Innovation Services, University of Gothenburg, Sweden 11.30-11.45

Discussion Round

PROGRAMME DAY 2

Optimising Income Generation in HigherEducation and Research Institutions

Special Focus: Research Commercialisation

PROF. DR. SEBASTIAN WÜNDISCHHead of the Research Centre for Research Promotion and Technology Transfer and Honorary Professor for Intellectual Property and Technology Transfer, Technical University Dresden, Germany

Prof. Dr. Sebastian Wündisch is Member of the Board of the Institute for Intellectual Property, Competition and Media Law (IGEWeM) of the law faculty of the Technical University Dresden and Head of the Research Centre for Research Promotion and Technology Transfer at the IGEWeM. Moreover, Prof. Dr. Sebastian Wündisch is honorary professor at the Technical University Dresden and lectures regularly on intellectual property questions, technology transfer and research promotion. In addition, he is author of numerous publications, including legal aspects of State aid law. He was admitted to the bar in 1999 and has been working for Noerr LLP since 2002. He advises his clients, including research organisations, in the field of intellectual property and technology transfer.

BJÖRN SKARP, LL.M.Legal Counsel, Research & Innovation Services, University of Gothenburg, Sweden In Björn Skarp’s current assignment as Legal Counsel at Research and Innovation Services, he drafts and negotiates contracts and works with issues related to contract research,

contract education and innovation projects support, including close co-operation with the university’s holding company, and technology transfer in general. In close co-operation with the university’s research advisers (grants office) he negotiates grant agreements and consortium agreements under the EU framework programmes for research and similar national and international grants. Moreover, Björn Skarp deals with various aspects of legal and formal questions with respect to clinical research as well as consultancy contracts and other agreements concerning co-operation with industry and society. Besides, he has special expertise in intellectual property law, company law and the public/private intersection. Furthermore, Björn Skarp is involved in investigations on a national level regarding regulations and governance of utilization of knowledge from the academia. He is responsible for a licensing working and learning group at the university that brings together knowledge from different actors in the local innovation system and functions as support with regard to licensing issues.

CaseStudy

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11.45-12.30

Interactive Workshop Commercialisation of University knowledge – Aspects on Licensing and Spin-Outs

• Crucial points to consider in licensing• Socially responsible licensing?• Strict commercial approach vs. ”Easy Access” models• Licensing vs. spin-outs• Key factors of succeeding with a spin-out – Best practice • Workshop: Should Technology Transfer Offices (TTOs) be profitable?Björn Skarp, Legal Counsel, Research & Innovation Services, University of Gothenburg, Sweden 12.30-12.45


Lunch Break and Networking Opportunity 14.15-15.00

Securing Industry Funding for Academic Research – Experiences and Lessons Learned from Imperial College London• Characterising the global market of industry funded research• A partnership approach and the quest for joint value• The benefits and challenges of relationship management• Balancing top down and bottom up opportunities• Creating new markets beyond researchDr. Simon Hepworth, Director of Corporate Partnerships, Enterprise Division, Imperial College London, United Kingdom 15.00-15.15


Research Commercialisation – The German Perspective• German perspective and practical experiences regarding - Intellectual Property - R&D contracts - Licensing - IP transfer vs. licensingProf. Dr. Sebastian Wündisch, Head of the Research Centre for Research Promotion and Technology Transfer and Honorary Professor for Intellectual Property and Technology Transfer, Technical University Dresden, Germany 16.00-16.15

Discussion Round 16.15

End of Seminar and Handout of Certificates

DR. SIMON HEPWORTHDirector of Corporate Partnerships, Enterprise Division, Imperial College London, United Kingdom Dr. Simon Hepworth joined Imperial College London’s Enterprise Division in 2009 and is currently Director of

the Corporate Partnerships Group. He is responsible for supporting the delivery of industrial funding for academic research across all faculties at Imperial, through a combination of opportunity management, relationship development and promotional activity. Prior to joining Imperial College London, Dr Simon Hepworth spent 14 years in the automotive industry. In 2000 Simon joined Visteon Corporation, and took on a leadership role to launch instrument cluster production in the company’s Portuguese manufacturing plant. He went on to lead business development activities in advanced cockpit electronics, with a client base including Volvo, Jaguar Land Rover and Ford. He holds a D. Phil. in Neural network based control of non-linear systems from Oxford University, and a first degree from Salford University in Electronic and Mechanical Systems Engineering.

CaseStudy

CaseStudy

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BOOKINGFax: +49 (0)30 802080-250

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Date of Event31st January - 1st February 2013, Berlin

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ORGANISATIONAL MATTERSOptimising Income Generation in Higher Education and Research Institutions

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BOOKING BOOKING NUMBER: S-538 (PR) 31st JANUARY - 1st FEBRUARY 2013

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