optimised - why buying backlinks is bad news
TRANSCRIPT
Why buying backlinks is bad news
1
Originally, the number of inbound links your site had
determined your site ranking.
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2
The FASTEST and EASIEST way to improve your Google search ranking was to buy as many inbound links as
possible from link building sites.
3
BUT, poor quality websites with lots of links were getting
high search rankings.
4
To combat this, the Google Penguin algorithm was
released.
6
Google can punish sites with suspicious links by removing
search rankings for keywords.
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Creating quality content and gaining organic links is the best method to
boost your search ranking.
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The Google Penguin algorithm detects UNNATURAL and
MANIPULATIVE inbound links such as:
• Links from poor quality sites• Links on sites not topically relevant
• Paid links• Keyword rich links
• Overly optimised anchor text