eMAGAZINE PRODUCED BYDAVID HALES, DAVID WILKIE, PATRICIA HALES & KIRSTIE HALES

THIS ISSUE

OPTICAL DESIGNBUSINESS ENHANCEMENT

The WEB VIDEOREVOLUTION

1st May 2012

NEW AGE MEDIA by David Hales from Optical Design This issue we’ve decided to take up the whole eMagazine with information about web video. As this is the upcoming way to promote your business and to the fact that YouTube is the next biggest search engine in the world alongside Google. You are missing out on furthering your opportunities if you are not thinking about this medium to promote your business in the near future. Q: How many of us would love to take out a TV advertisement for our business but thought it would be too expensive? A: It probably is, but here comes new age media and the likes of YouTube. A cost effective way to raise your business profile and interest in your products and services. THE FUTURE Most cinematographers believe the the shelf life of TV broadcasts has a limited time to live and that other forms of media will eventually replace the “box” as we know it. So, here’s your chance to get in on the ground floor before everybody else catches on and to make your footprint or business presence known now. New age media is far less expensive than conventional TV type promotion and there are not usually on going broadcasting costs squeezing your budget and this leads to two things:- * Your production is less expensive without the

on going costs.

* You can spend a little more and get a professional to make your video.

YOUR PUBLIC IMAGE When it comes to business promotion it pays to get it right. Let’s face it, anyone can film with an iPhone and upload the video. That’s great if you want to be like everybody else. Actually, this style could even be perceived as “amateurish” and lower potential customers opinions of your business. However, if you want your production to stand out, it’s best to get someone who knows what they are doing to make your video. The D.I.Y. scenario does not play out here: If you want cabinets, get a cabinet maker. Same applies for a professional video presentation of your business. USING PROFESSIONALS MAKES THE DIFFERENCE Professionals have all the tools and equipment necessary to produce your video (as you would have to fill your customer’s needs) and they have the media skills to know what works and what will not. Your video production professional will also know all the ins and outs and how to put some polish on your prized production. Trying to Do It Yourself is false economy and when it all does not work, you’ll feel all the time and cost you invested amounted to ZIP! I’m sure you’ll say, “video doesn’t work.” On the other hand a video pro and especially one with real media experience can make all the difference and you’ll see your efforts are actually worth while.

WAYS TO PRESENT VIDEO There are several ways in which your video can be presented to your customers. 1. Direct exposure via YouTube. 2. Embed the video on your web site. 3. Be included in third party web shows like Biz Adelaide. The first option makes your video a part of the second biggest search engine on the planet. Also, these days more and more people are relying on web videos for information. You can show a lot more in a video than on a page of text and pictures. You can show how things actually work. It allows you to personalise your customers experience and how they relate to you and your business. The EMBED option allows video to be placed on your web site. This could be on the front page to introduce yourself, a product, service or special. Videos can be embedded elsewhere on your site to highlight particular items or provide instructions or demonstrations. The third option is to have your video as part of a business orientated web show like Biz Adelaide. This show promotes various businesses to their viewers as segments in a complete production. The concept is along the lines of an infomercial but is more focused and geographically oriented. YOUR REACH IS ENDLESS Promoting your business with web video increases your capture range to not only national but world-wide audiences. If you market off-shore then web video can make your clients feel as if they are dealing with someone that is right next-door.

CITYSTATE

NATIONALor

WORLD-WIDEMARKETING

WEB VIDEO FACTS YouTube is the second biggest search engine on the planet. More and more people are using web video to source information and find out about products. Some businesses are slow to take up the new technology and changing viewer habits. You could lead the way, be there first to cement your position ahead of the opposition.

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HOW OPTICAL DESIGN CAN HELP The ways of the world are changing and sometimes very fast. One can either step up to the task or be left behind. We all have to make the effort if we want our business to continue and grow. Being complacent or putting it in the “to hard” basket is no longer a viable business practice. We need to move with the times. Optical Design have over 35 years experience in television (video) media. We are available to professionally produce web video to promote your business. From concept to completed production, upload and display. Our video team are all you need to create that specialised video production for your business. All you need to do is take the first step and call us for a no-obligation FREE quote.

Call 08 8325 2996

The way of the world21st Century Marketing

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STATS FOR TV COMMERCIAL PRODUCTION AND ON-AIR COSTS TV on air time: UP TO $100 per second (depending on the shows rating in which you advertise) Production Costs: Varies but around $3000 will get most stock footage pre recorded. Each compile of the commercial about $400-$500 in editing.Voice overs around $200 per 15 seconds.Approvals around $80 for each version.Graphics around $100 each. 30 Second Web Video:Less than $1000 (VARIES: Depends on complexity and time. Includes production and location costs).Voice Overs = INCLUDEDUpload to YouTube = INCLUDEDCost per view = FREE SAMPLES OF OUR WORKTo see a recent sample of our work please visit one of the following: Biz Adelaide, promoting Glen Roy Davie Visual Solutions 60 Sec Promo for Glen Roy Davie Visual Solutions

http://www.youtube.com/watch?v=waipBbk9hQI

http://www.youtube.com/watch?v=-WPT7oTdHIE

We are more than happy to come and talk to you about what web video can do for your business and to present concepts for your business to increase its profile/presence on the web via the use of web video and how to familiarise customers with you and your products and services.

Call us today, Optical Design 08 8325 2996

OPTICAL DESIGNBusiness Enhancement

eMagazine

Issued every fortnight electronically (email & web)

Produced & Edited by DAVID HALES

Photography by DAVID WILKIEDAVID HALES

KIRSTIE HALESPATRICIA HALES

ADVERTISING ENQUIRIES TO:08 8325 2996PO Box 146

Woodcroft, 5162Email: david@opticaldesign.com.au

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