1

Opportunity Identification

Session 4

2

What is an opportunity? How do you identify opportunities? What are the sources for identification of

opportunities?

Concept of Opportunity

3

Present Products New Products

Present markets Market Penetration Market Development

New Markets Market Penetration Diversification

Opportunity Matrix

4

Opportunity identification and analysis is not, however, just a matter of market research, financial analysis and other technical skills.  It is also about connecting with real humans, whether they are entrepreneurs or customers. 

Opportunity Typology: Opportunity Recognition Opportunity Discovery Opportunity Creation

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In-class Exercise in Opportunity Identification