opportunities in the education market
DESCRIPTION
For most print service providers, their biggest challenge is identifying and capturing new clients--especially in this highly competitive marketplace. One often overlooked strategy is looking to vertical markets for new revenue opportunities. To better assess your capabilities to serve vertical markets, you need to first understand their behaviors and service needs.This presentation on the Education Market is part of a series of PowerPoints created to help you better understand, and target, six of the highest value verticals according to InfoTrends.Let’s get started. Do you have any education clients in your portfolio? If not, you may be missing out. There are over 73,000 education organizations according to the US Census. This 300+ billion dollar industry employs approximately 3.5 million people.Brought to you by Mohawk MakeReady, this presentation can be used for your internal training purposes.TRANSCRIPT
September 2011 | Opportunities in the Education Market
A vertical focus for approaching new clients
September 2011
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Research by InfoTrends 2011
September 2011 | Opportunities in the Education Market
Organizations you’re familiar with
The Market Defined
The education market includes specialized establishments
that provide instruction and training in a wide variety of
subjects. They can be privately owned and operated for
profit or nonprofit, or publicly owned. Education services
are usually delivered by teachers or instructors and range
in delivery from direct learning, Internet, distance learning,
and educational institutions.
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Source: InfoTrends 2011
September 2011 | Opportunities in the Education Market
Top Trends For This Market
• Growth in public elementary and secondary enrollment
• Growth in undergraduate enrollment
• Increased importance of technical skills and life-long learning
• Implementation of e-learning offerings
• Federal government reform of elementary, secondary, and higher
education institutions
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Source: InfoTrends Opportunities in the Education Market 2010
September 2011 | Opportunities in the Education Market 4
Fundraising:Tends to usually be an underlying goal
Recruitment:Is usually top-of-mind for universities
September 2011 | Opportunities in the Education Market
Did you know that the average annual external
print spend in the education segment is
$31,000?
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According to InfoTrends…
Source: InfoTrends Opportunities in the Education Market 2010
September 2011 | Opportunities in the Education Market
Education organizations have a wide
variety of marketing communications
needs. All of these needs provide a
tangible opportunity for your
company’s services.
So, what are they producing?
• E-Mail marketing
• Printed direct mail
• Newspaper advertising
• Print directories
• Signage
• Point of sale advertising
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September 2011 | Opportunities in the Education Market
Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Mohawk Bravo Digital Substrates can
help you provide this value to your
education customers.
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September 2011 | Opportunities in the Education Market 8
Elizabethtown College:Education Case Study
September 2011 | Opportunities in the Education Market
Campaign Results
• 8.4% overall response rate
• 59% of alumni who visited the donation page contributed
• Data collected helped streamline the “phonathon” calling list
• Raised money for the annual fund
• Strengthened relationships with potential future donor alumni
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Source: PODi.org
September 2011 | Opportunities in the Education Market
The education market provides many
revenue opportunities for you as a
print service provider. The
opportunities include these key
products and services:
Why You Should Consider Pursuing this Market
• Campaign management
• Database management
• Data-driven personalization
• Cross media services
• High-quality digital print
• Mailing & Fulfillment
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September 2011 | Opportunities in the Education Market
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com for more tools, to request a meeting, or to join the community.