opportunities for ott aggregators · south asia. the platform has a wide reach with live tv, and...

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New revenue generation opportunities for OTT aggregators

How OTT aggregators can monetize incoming broadcast feeds through auto ad-detection

CASE STUDY

Ad detection using Machine Learning

Server-side Ad Insertion on OTT

Aggregated channels

250+ Auto DynamicQUICK FACTS

© 2017 Amagi Corporation. All Rights Reserved.

YuppTV | New revenue generation opportunities for OTT aggregators

About YuppTVYuppTV is one of the largest Over-the-top (OTT) entertainment aggregator in the world. The channel currently aggregates over 250 channels from South Asia.

The platform has a wide reach with Live TV, and VOD content including live events, television dramas, and full movies.

As a flexible subscription-based platform, YuppTV is available on multiple internet enabled devices such as Samsung Connected TVs, PC, Gaming Consoles, Roku, iPhones, and Android smartphones.



Business requirementsYuppTV was aggregating over 250 live TV channels through their platform, without monetizing thousands of hours of aggregated content.

While the platform was operating through a subscription-based model, monetizing the content could have added a new revenue stream for YuppTV.

The challengeIt was challenging for broadcasters to provide ad-markers to YuppTV before delivering the feed. Without the ad-markers, YuppTV could not recognize the ads in stream that could potentially be replaced with personalized, dynamic ads.

Accurately identify ads in incoming streams

Replace ads dynamically and frame-accurately

Ad detection Dynamic ad insertion

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Amagi deployed AD FINDER, a machine-learning based system to identify ads in aggregated channels in real-time. Using signatures generated by the AD FINDER system, ads were replaced through THUNDERSTORM, a dynamic Server-Side Ad Insertion platform.

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AD FINDER Machine-learning based auto ad detection

THUNDERSTORM Server-Side Ad Insertion platform

Personalized ads to users



System architecture

Ad identification workflow: AD FINDERAmagi’s AD FINDER solution is a machine-learning based Ad mining system that uses audio signature matching across single/multiple feeds to detect repeating patterns in unmarked streams. These patterns are classified through an intelligent system into advertisements, house promos etc.

The ads detected are curated for splice accuracy and added to the ever-growing bucket of ad signatures. The ad signatures of the detected ads are then used to identify ads playing in an unmarked stream in real time, to produce an output with cue markers for further action.

Ad Mining System

Ad Signatures Detected

Ad-1

HLS Streams

Ad-2Ad-3

Ad Signature Database

CDN

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THUNDERSTORMInput HLS Stream

Output HLS Stream

Output HLS Stream

Output HLS StreamDetect, Mark, and Replace Ads

Ad1 Ad2 Ad3

AdSignatures

AdSignatures

Database

P-Ad3P-Ad2P-Ad1

Ad Network

Ad Signatures

Ad1

Ad2

Ad3

Ad Mining System

P-Ad1 P-Ad2 P-Ad3



Content from YuppTV

Ad Networks

THUNDERSTORM

Unified stream for content and ads

ADADADAD

Ad SignaturesDatabase

THUNDERSTORM: Ad insertion workflow1. THUNDERSTORM stitched mid-roll ads dynamically,

using the server-side ad insertion technology

2. Ads were pulled from leading third-party ad networks, and replaced by detecting ad signatures stored in the database by the AD FINDER system

3. A unified stream of content and ads was sent to users ensuring that ads are not blocked by client-side ad blocker apps

4. Entire platform was secured with token-based authentication and HLS-E (AES 128-bit encryption)

Uses multiple ad networks for different geographies for enhanced monetization

Partnerships with leading ad networks

Supports VAST 2.0 and above as specified by IAB

Real-time analytics for ad detection and replacement

Waterfall mechanism to use preferred ad networks for better monetization

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Benefits for YuppTV

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Monetization of untapped content

More control over ad insertion

Improved user experience

Integration with leading ad networks

Monetization of premium ad inventory, and addition of a new

revenue stream.

No dependency on TV channels to provide ad markers,

due to automated ad detection.

Improved user experience with elimination of ad buffering.

Ability to dynamically source relevant ads via integration with leading ad networks.

[email protected]@amagi.com

Media services | Playout services | Delivery services | Ad revenue services

opportunities for ott aggregators · south asia. the platform has a wide reach with live tv, and...

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