opportunities and challenges of pico projection...
TRANSCRIPT
![Page 1: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/1.jpg)
ASTRI Proprietary
Opportunities and Challenges
of Pico Projection Technologies
Kenny Chan
ASTRI
14 Mar, 2014
![Page 2: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/2.jpg)
ASTRI Proprietary
Outline
• Overview & Market Update
• Part 1 – 3D Projection
• Part 2 – Interactive Projection
• Part 3 – Wearable Display (HMD)
• Part 4 – Others (HUD, Vein Enhancer, 3DMV)
• Q&A
2
![Page 3: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/3.jpg)
ASTRI Proprietary
Pico Engine
3D
Pico Projector
Mobile Interactive
I/O
3D
Machine Vision
Wearable Display
Interactive HUD
Pico Projection & Its Applications
![Page 4: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/4.jpg)
ASTRI Proprietary
DisplaySearch:
Y2009: 0.5M units
↓
Y2018: 142M units
Sales: 14B USD
PMA :
Y2014: ~24M units
Embedded: ~ 70% (17M units)
Pocket Projector Technology and Market Forecast Report (DisplaySearch) Projection Submit 2010 (PMA)
2013 driving force
25lm@1W embedded?
Major barrier – cost?
Market Update (1/4)
![Page 5: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/5.jpg)
ASTRI Proprietary
2010 2011 2012 2013 2014
Year C/F LCoS DLP
DLP (Brightness lm/W)
LCoS (Cost & Resolution 720P/1080P??)
C/F LCoS DLP (Brightness & Contrast)
DLP C/S LCoS (Cost & Resolution)
C/F LCoS DLP (Brightness lm/W)
LCoS (Cost & Res)
Accessory (MHL/HDMI)
Cost down 30%
60”@1m
DLP DLP (Brightness lm/W)
LCoS (Cost & Resolution 1080P??)
Market Update (2/4)
![Page 6: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/6.jpg)
ASTRI Proprietary
3D and Interactive will be the basic functions for next
generation portable devices
Pico Projection is in focus NOW!
Human & Machine Interaction
+
Display: 2D 3D
+
Market Update (3/4)
![Page 7: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/7.jpg)
ASTRI Proprietary
Part 1 - 3D
Single Lens Dual LCoS Pico Projector
![Page 8: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/8.jpg)
ASTRI Proprietary
2D to 3D
SETTOPBOX
PS3 X-BOX ? PC
3NDS
PSP 3D
Potential Applications for 3D Pico Projector
Function & Connectivity
![Page 9: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/9.jpg)
ASTRI Proprietary
Market Position and Pricing Strategy
3D Portable Devices
Price (USD)
3D Monitor
3D LCD TV
3D home
theatre projector
Screen
Size
2.8”~7” 12”~26” 32”~55” 60”~150”
3D Mini Projector
Ultra Portable
Super Resolution
Big Screen Size
Low Power Con.
499
3D Notebook
![Page 10: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/10.jpg)
ASTRI Proprietary
Dual LCoS Pico Projection System Design
10
Projection lens PBS cubes
LCoS 1
LCoS 2
R LED
G LED
B LED
X-cube
Lens array
Condenser
![Page 11: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/11.jpg)
ASTRI Proprietary
Dual-Mode 3D Projector Silver
screen
P beam S beam
No
rmal
screen
Polarized Mode
Shutter Mode
Best 3D system efficiency (45%)
Best 3D image quality
Low cost
Shutter glasses compatible
![Page 12: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/12.jpg)
ASTRI Proprietary
R G B
T Heat Sink T Junction T Heat Sink T Junction T Heat Sink T Junction
Naked Engine 50.3 ~68 51.6 ~88 46.3 ~60
Covered, on desk 58.8 ~76 60.2 ~96 51.3 ~65
Covered, Stand 52.4 ~70 54.4 ~90 47.7 ~61
Naked Engine Covered, on desk Covered, Stand
Better
Dual LCoS Pico Projection System Design
![Page 13: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/13.jpg)
ASTRI Proprietary
Cost vs. Performance Analysis
.22" .24" .26" .3" .37" .45" .55" .74" LCoS Himax
Syndiant Micron OV WSOT
DLP TI
Category Major Different
Parts Qty
LCoS (2P) DLP
0.44” 0.37” 0.45”
Cost
Engine
PBS cube 1 8 8 0
Panel & ASIC 2 30x2 25x2 75
Sub-Total (USD) 68 58 75
System
Glasses 1 2 2 30
Screen (60") 1 30 30 0
Sub-Total (USD) 32 32 30
Total (USD) 100 90 105
Performance
Brightness 2D mode 160lm 130lm 200lm
3D mode 70lm 58lm 32lm
Resolution 1080P ** 720P WXGA
Contrast 300:1 300:1 1000:1
Power 35W 30W 35W
![Page 14: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/14.jpg)
ASTRI Proprietary
Part 2 – Interactive
Single Camera Base Depth Sensing
![Page 15: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/15.jpg)
ASTRI Proprietary
Next Generation Projection + Sensing Smart Device
Interactive Projection Technology Platform
![Page 16: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/16.jpg)
ASTRI Proprietary
Technology & IP Analysis (1/4)
Projector-camera based interactive system classification
Interaction
Img Pros
based
Pattern recognition
camera
+light
source
Shape from shading
Passive stereo
Interferometry
Active Depth from focus/ defocus
Triangulation
Shape from shading
Acoustic
Structure light
Active stereo
Miore
TOF
Pulsed/Modulate
d IR or light
Not accurate
enough
Need special
Sensor
Gesture Recognition
Too many research in this area
Long time to acquire
depth info
Too many research in this
area already
Not accurate enough
Mainly for 3D
reconstruction,
not for
interaction
Possible Development Directions
![Page 17: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/17.jpg)
ASTRI Proprietary
Img Proc based Img Proc based
multi-optical emitter
StruLit for 3D reconstruct
based on depth sensor/scanning beam
Img Proc based
Air
interaction
Touch
Detection
IP Mapping on Interactive Projection
Technology & IP Analysis (2/4)
![Page 18: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/18.jpg)
ASTRI Proprietary
Technology Category Touch & Gesture
On Air On Surface
IR fan beam emitter + 1 sensor LBO
Shape from shading (1 camera) ASTRI*
Active Stereo (2 camera base) Leapmotion Fujitsu
TOF (plus 2D image sensor) Soft Kinect
Kinect
Note*: no external device assisted
Near Distance Sensing
Single Camera Depth Sensing on embedded system
Lowest cost (~5USD)
Fastest response (~60fps)
Technology & IP Analysis (3/4)
![Page 19: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/19.jpg)
ASTRI Proprietary
Functionality and Fitness for Purpose (1)
Phone Accessory
Education
Gaming
![Page 20: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/20.jpg)
ASTRI Proprietary
Features of
Interactive Surface
Large
Screen Interaction AR
2nd
Display
Segmented
Display
1 to 1
(phone)
Multiple to 1
(Devices)
Multi
Points
Multi
Directions
Multi
Users
Paper
Base Object
Functionality and Fitness for Purpose (2)
![Page 21: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/21.jpg)
ASTRI Proprietary
Functionality and Fitness for Purpose (3)
Creative Living – Projection Anywhere
![Page 22: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/22.jpg)
ASTRI Proprietary
Part 3 – Wearable Display
Bi-Sensing for Virtual Touch
![Page 23: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/23.jpg)
ASTRI Proprietary
![Page 24: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/24.jpg)
ASTRI Proprietary
Credit: IDC
Market Update (1/2)
Now (Audio) 3~5 Years: (Wearable)
Information Display
5~10 Years: (Wearable)
Video Display
0.05%
650K
0.1%
1.5M
0.5%
8.5M
1.5%
28.5M
![Page 25: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/25.jpg)
ASTRI Proprietary 25 A better device with ‘ultra compact’, ‘low power’, ‘interactive’ and ‘intelligent’
Anytime anywhere Unlimited display size
Human machine interface Augment reality
Market Update (2/2)
![Page 26: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/26.jpg)
ASTRI Proprietary
26 Non see-through Visual see-through Semi see-through Full see-through
Full see-through
+ ext. cam (capturing) Full see-through
+ ext. cam (sensing)
HMI (Human Machine Interface) and AR (Augment Reality) are NOT AVAILABLE
Either w/ VERY LIMITED HMI functions or stay at CONCEPT level
Image Processing & Data Transmission will be too HEAVY!
Difficulties & Challenges
![Page 27: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/27.jpg)
ASTRI Proprietary
Novel Optical Solution
Instant Display
Instant Capturing
Private Communication
Friendly UI by Eye Tracking
Intelligent Object Tracking
Intelligent & Interactive Wearable Display (1/2)
![Page 28: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/28.jpg)
ASTRI Proprietary
Full Transparent Display Optics
Optical Sensing Eye Tracking
Intelligent Object Tracking
DEV
ICE
Automobile Windshield
Intelligent Wearable Information Display
• FULL transparent Hybrid Optics Component
•‘Eye Inspiration’ Optical Sensing Structure
•Intelligent Object Tracking Methodology
ASTRI (DS/MPT)
Mobile Device
Goggle
A ‘ultra compact’, ‘low power’, ‘interactive’ and ‘intelligent’ wearable device
Intelligent & Interactive Wearable Display (2/2)
![Page 29: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/29.jpg)
ASTRI Proprietary
Part 4 – Others
![Page 30: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/30.jpg)
ASTRI Proprietary
Head Up Display (HUD)
BMW Pioneer
Continental Qioptiq ASTRI LCoS Base HUD System
![Page 31: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/31.jpg)
ASTRI Proprietary 31
Vein Enhancer
A medical device to enhance the visibility of the vein patterns on skin surface
31
Portable
Depth of focus ±25 mm
Brightness ~6-8 lm
Operation distance 25~30 cm
Weight ~ 400 g
Dimension ~168x92x35 mm
FOV ~64*48 mm
Applications System Schematic Diagram
IR Camera Projector
Captured image Projected image Image
Processing
Unit
Intravenous injections
Medical surgery
Field medical service
Varicose vein treatment
Blood transfusion
Technical Specifications
Demo
Under NIR illumination, the vein pattern was captured by a camera. The image was enhanced and then projected onto the same position where the vein pattern was captured. In this way, the vein pattern can be clearly distinguished from the other human tissues.
![Page 32: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/32.jpg)
ASTRI Proprietary
3D Digital Fringe Projection
Customized LCoS projection engine
Tilted projection optical design
High resolution (>=720P)
Full digital pattern generation
Multi-frequency pattern modulation
Whole field, fast, accurate
3D Inspection & Measurement
SPI & AOI
Dental Digitalization
3D Scanning
![Page 33: Opportunities and Challenges of Pico Projection Technologiesen.hkie.org.hk/Upload/Doc/716a6e84-a6ad-4504-89b1-114f6611f49b… · Market Position and Pricing Strategy 3D Portable Devices](https://reader036.vdocuments.us/reader036/viewer/2022071214/6041d06e9b7d565bd23b1607/html5/thumbnails/33.jpg)
ASTRI Proprietary
End of Presentation Thank you. Questions are welcome.
Our corporate website: www.astri.org