O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E

Opower: Unlocking a smarter energy future through customer engagement and insights

» British American Business Council, January 2015

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E

Opower at a glance

» Working with over 95 utilities in 7 countries

» Over 380 billion meter reads under analysis

» 37% of US household data under

management

» 580 people in Tokyo, Singapore, London, San

Francisco, and Arlington, VA (HQ)

» Behavioral science

» Big data analytics

» Consumer marketing

» User-centric design

» 1.5-3% reduction in per household

consumption

» 5.2 TWh and 7.9B pounds of CO2 abated to

date

» 5% reduction in peak demand

» 5% average increase in customer sentiment

» 50-100% increase in sales of new services and

adoption of new tariffs (e.g., TOU)

Company

DNA Impact

2

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E

Product core: applied behavioral science

3

Schultz & Cialdini (OPOWER Scientists)

Hewlett Foundation San Marcos Study

Zero Impact on Consumption 6% Drop inConsumption

Slide 3

WU1 Applied Behavioral Science: At the Core of Our ProductsWindows User, 10/11/2012

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Working with 95+ utilities in 7 countries, reaching over 50 million households & businesses

49 February 2015

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E

Digital engagement

3-5x cross-industry average

Customer Satisfaction

Smart Meter acceptance

15% avg. increase

Customer understanding and acceptance of Smart Meters

Avg. hourly kW reduction per household

Peak savings

5% avg. increase

Key customer sentiment metrics

Email open rates

Cross-industry average

Opowercommunications

Peak

Baseline

Actual

5% kW reduction

BGE System-wide Results

Marketing optimization

Participation lift in EE programs

Average lift: 60%

Utility programs promoted in Opower Home Energy Reports

% kWh savings across programs

Sustained energy efficiency

0%

1%

2%

3%

4%

5%

1 11 21 31 41

Program duration

1.5% to 3%

5

400 years of data on what changes customer

behavior

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E6

The only customer engagement platform of its

kind

“You’re on track for a high bill…”

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E

GW

hS

aved

(Cu

mu

lativ

e)

Delivering results at scale today

7

2008 2009 2010 2011 2012 2013 2014 YTD

80 Utilities1.8 TWh

3 Utilities9 GWh

12 Utilities 51 GWh

21 Utilities

207 GWh

55 Utilities752 GWh

90 Utilities3.1TWh

Over 95 Utilities5 TWh

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E8

Brand value

5% improvement in relationship

and brand metrics

Customer satisfaction

3% increase in overall

customer satisfaction

Call center volume

19% decrease in high bill calls during

months with highest call volume

Example: Mercury Energy high bill moment

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Example: what does AMI data look like?

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Analytics and machine learning put to work

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Load curves to “energy use archetypes”

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Targeted messaging: “Afternoon peakers”

O P O W E R C O N F I D E N T I A L : D O N O T

D I S T R I B U T E13

75% of customers reported

high satisfaction

85% were aware (unaided

recall) of the events

$7 million rewarded to

customers who lowered

consumption

5% average peak energy

reduction

Example: BGE peak day moment