oportunity 8.500 children die every day because of hunger its lacking of awareness and relevance...
TRANSCRIPT
8.500 children die every day because of hunger
Its lacking of awareness and relevance among individuals
Hunger its already part the view
No budget
ObjectiveAtract
EngageMake hunger a priority
“Dad, when I grow up I want to change the world”.
Everyone loves to win. People love to win money, to win a car, to with a promotion at the supermarket, to win a bet, to win against myself, to win a kiss, to win a job, to win the pursue of a dream. The idea of winning means that you did something good.
Everybodyloves to
win
Instant / scratcher game in which the prize is
winning meals for children in hunger
The Real Winner
The Real WinnerIf you are going to play, play for the biggest prize
$5 10
This willresonate
engage&
OnnabSouth Sudan8 years old
“Thank you Jay, because of the meal you gave me I had the chance to go to school. Someday I will become Dr. Onnab”
Rebuy
ZERO HUNGER
The Real
Winner
Logo
Mobile & Social Media
OOHPOS
PR
BTL
Budget: $1.000.000 USD
Time Table:KPIs:
Oct 16: World Food Day
Engagement
Short term: Achieve 50% TOM.
Long term: Achieve Zero Hunger and engage the individuals.
1589746 mealsleft
JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
World Food Day
CampaignBriefing
Development of Concepts, Main
Boards, Revisions
Approval of concepts and aplication to all types of
media. Printing & distribution of Instants
Monitor & Learn
Convince
That
Because
With
Individuals
Food hunger is a priority problem
8.500 children die every single day of hunger and you can do something about it
The Real Winner Instant