operator qos and qoe aspects affecting ott applications ...7 [add disclaimer text in slide master...

Operator QoS and QoEAspects

affecting OTT Applications & Content Providers

5th March 2019

MTN Rwanda

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Contents

QoS & MTN Technical Capability

QoE & Brand Perceptions

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Contents



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According to the ITU QoS is defined as:

“The totality of characteristics of a telecommunications service that

bear on its ability to satisfy stated and implied needs of the user of the

service”

QoS focuses on Technology Capability

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When to differentiateHow to differentiate

The QoS Differentiation toolbox

Smartpipe

Control

Maximum Bandwidth

per user

Maximum Bandwidth

per Application

Per User admission

priority

Throughput

per User

Content Caching

Guaranteed Bit Rate

per Application

Content Optimization

Minimum Bit Rate

per User

Fair Usage Policy Time of the Day

Location Terminal type

Detected Service User interaction

…

At Bearer

Modification

At Bearer

establishment

(static/dynamic)

Dedicated

Bearers

IP Flow

Control

QoS Profile

Enforcement QoS Handling

Charging Context

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How partners can benefit from QoS Differentiation

How to Differentiate

Maximum Bandwidth

per User

Admission Priority

per User

Guaranteed Bit Rate

per Application

Average Throughput

per User

Minimum Bit Rate

per User

Content CachingContent Optimization

Maximum Bandwidth

per Application Limit

Prioritize

Guarantee

Accelerate

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East

QoS TRENDS – 3G Data Growth 2.7 x YoY (from 24TB to 65TB)

Data Volume increased from 24TB/Day to 65TB/Day. Speed “Throughput” improved by 250%

U900 Launch: Kigali West South North

500

700

900

1,100

1,300

1,500

1,700

1,900

20000

25000

30000

35000

40000

45000

50000

55000

60000

65000

70000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

Qtr1 Qtr2 Qtr3 Qtr4 Qtr1

2018 2019

WCDMA 2100 – F2

GSM 1800

GSM 900

WCDMA 2100 – F1

Year 2017

KIGALI URBAN RURAL

3G Carriers: 858

NETWORK TRANSFORMATION PROJECT: MTN

KIGALI URBAN RURAL

WCDMA 2100 – F2

GSM 1800

GSM 900

WCDMA 2100 – F1

Year 2018

WCDMA 2100 – F3

WCDMA 900 – F4

3G Carriers: 1939


KIGALI URBAN RURAL

WCDMA 2100 – F2

GSM 1800

GSM 900

WCDMA 2100 – F1

Year 2018 - Revised

WCDMA 2100 – F3

WCDMA 900 – F4

WCDMA 2100 – F5

3G Carriers: 2154


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PCRF Deployment

Innovation

Adaptability

Differentiation

Flexibility

Service Aware Policy Controller

• Wide set of functions:

• Flexible Rule Engine for dynamic differentiation

• Differentiated control per subscriber and applications

• Quota management including Shared Data Plans

• Policies for IoT or Enterprise domains

• Innovative solutions• Network Instance Slicing

• Intelligent traffic steering

• Real-time event streaming for analytics

• OTT monetization

• Optimized Policy and Charging integration

Quality of

Experience

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Service Caching and Video On DemandGoogle & FB Cache Performance savings

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Service Caching and Video On Demand

1

3

While there is a growth in need of video streaming and on-demand video services which implicates high

quality service translated in user experience, MTN Rwanda has on-board NETFLIX caching. This comes

after we have implemented caching for Google and Facebook and results from User are outstanding.

We connected our first Client on NETFLIX on 25th Feb,19

In addition, MTN with Partnership with Kwese TV, Vu Clip and Star Africa Media is working on deployment

mobile based TV and Video on demand solutions. Which will give to the customer a significant range of

offers from anywhere at anytime.

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MTN Rwanda partners with Facebook to launch Facebook Flex

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“The degree of delight or annoyance of the user of an application

or service.

It results from the fulfillment of his or her expectations with respect to the utility

and / or enjoyment of the application or service in the light of the user’s

personality and current state.”

Quality of Experience

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MTN Strategy

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Brand Perceptions

Is it QoS or QoE that affects User

Brand Perceptions?

Does QoE affect the brand

perception of the OTT/Service

Provider or of the Operator?

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HOW CAN WE MEASURE QOE?

Moving KPIs closer to the userexperience, by unifying market,

networks and systems in proactive

feedback loops, in order to focusattention where it matters

the most

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NPS Measurement method

Performance Ratings: Various measurement scales are used, giving respondents two levels to rate the aspect in a question positively, two levels to rate the aspect negatively and mid levels for a neutral ratings.

Top 2 Box: T2BS is an abbreviation for Top Two Box Scores, and refers to responses (percentages) received for the two scale-points at the most positive (e.g. 4 or 5 out of 5) end of a scale (on all scale questions).

Bottom 2 Box: B2BS is an abbreviation for Bottom Two Box Scores, and refers to responses (percentages) received for the two scale-points at the most negative (e.g. 1 or 2 out of 5) end of a scale (on all scale questions).

Mean / Average Score: The mean value or score of a certain set of data is equal to the sum of all the values in the

data set divided by the total number of values. A mean is the same as an average.

Formatted Mean Score: Based on the below formula and converts a rating out of 10 into a percentage:

(Unformatted mean – 1)

(highest rating – 1)X 100 = Formatted Mean

Strongly

Disagree

1 2 3 6 7 8 9 104 5

Bottom 2 Box Top 2 Box

Strongly

AgreeExtremely Satisfied and

Satisfied

1 2 3 4 5

Bottom 2 Box Top 2 Box

Extremely Dissatisfied and

Dissatisfied

Example 1: Example 2:

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MTN’s Brand Status

MTN displayed a significant improvement in NPS in Q4 2018

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New app to ease service for MTN Rwanda subscribers - MyMTN


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THANK YOU

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