operations spark innovation - slides from innovation social may 2016
TRANSCRIPT
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Innovation Social Antony Mayfield, CEO, Brilliant Noise @amayfield
Operations sparks innovation
3rd May 2016
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“…there are so many dots that people don’t bother to connect them.”
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Ed Catmull gave a lot of thought to what goes wrong in creative organisations.
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Holding production, creative, commercial and planning in tension.
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“If any one of these wins, we all lose.”
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Digital marketing operations is underpowered.
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The magic of designing, applying and innovating with process.
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Digital marketing is often disrupted, immature & disconnected.
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Mission critical teams:
- play fast for high stakes
- connected, but autonomous
- learning by doing
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Newsrooms: the mission critical teams of digital marketing?
N
Brand &
Campaign
Paid Media
Creatives
& ProducersCommunity
managers
Strategy &
Planning
Optimisation
Data & insights
Editor
-in-Chief
Operations
director
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The value of newsrooms to organisations (beyond marketing marketing).
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Complexity - a force to be be respected.
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“If you quit worrying about how to harness the f******, you might just get to ride it.”
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Operations demand innovation.
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Operations support innovation.
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Operations spark innovation.