operations management -ii project backwaters [download to view full presentation]
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Operations Management Project
NITESH KUMAR GUPTA | MAHTAAB KAJLA | PRACHI CHAWLARAHUL MITTAL | SACHIN KUMAR | VINNY ARYA | VISHAD DUBEY
Group VI
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Systemsthinking
It is defined as an
approach to solve aproblem while taking aholistic view rather than
taking a specific part
It believes that
components of thesystem can only be
understood in the contextof relationships with
each other and with thesystem
It is the process of understanding how
things influence eachother and taking a more
holistic view whileunderstanding anyproblem situation
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Describe the System
• White Knight,Avatar, Labyrinthand Bizzathalon
• Backwaters v2.10:more than 3000students fromacross 70 B-Schools of India
• 2000-2001butcaught majormedia attentionsince 2003
• Annual B-SchoolManagement festof IIM Kozhikode
What is it? Inception
Successfulevents
Participation
Backwaters – An Introduction
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Describe the System
Transformation Process
Flagship events
White knight,
Labyrinth,
Avatar,
Bizzathalon
Domain Events
Process
Participants
Students from
premier B-schools
Working
professionals across
the world
Sponsors
Committee Members
Input
BW committee members
gain valuable experience
Value Add For Sponsors
Healthy relationship-
Help in recruitment
process
Broadening
competitive edge
Media Exposure
Value Add For Participants
Prizes of hefty amount
Valuable experience
Output
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Describe the System
Service Blueprint
Participant
Enters
Registration
Desk
Valid
participant
Register forevent
Provide
Accommodation
Organize Event
is he a
prize
winner
Award
Certificates
Feedback
Evaluate events
Provide
ReimbursementEnd Service
Make entries inrecord book
Review last dayprogress
Appoint a POCArrange for
lodging
Arrange for
events
Line of Visibility
Yes
No
No
Yes
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Stakeholder Stakes
Participants Participation and rewarded for theirperformance
Students As audience and volunteers
Sponsors Providing financial and event concept
support
Committee
Members
Organization and execution of the fest
Kerala Govt. Visibility of Kerala both nationally and
internationally
Administration Infrastructure, logistics
Faculty Event Conceptualization, Judging and
educating students participants
Media Visibility of the Media group, Corporate
interaction and promotion of the event
Backwaters
Participants Students Sponsors
Administration
FacultyMedia
Kerala govt.Committee
members
POWER
STAKE Formal or Voting Economic Political
Equity
Committee
Members,
Student Council
Economic Sponsors Sponsors
Influencers Student Council Administration,
Media IMPORTANT STAKEHOLDERS
Participants ,sponsors, committee members
POWER V/S STAKE GRID
STAKEHOLDER MAP IDENTIFYING STAKES
Describe the System
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Describe the System Analyze the System
BOT Chart for BackwatersGradual
increase in theprize money
Increase innumber of sponsors
Better MediaCoverage
Newer andsmarterevents.
E f f o r t s m a d e f o r s u c c e s s o f B W
Counterintutive Behaviour
Problem
Despite all the efforts, participationgrowth rate has declined over the years.
Better media
coverage
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Describe the System Analyze the System
Ishikawa Diagram
Decreasing growth
rate
Events
Participants were not
well prepared for BWInadequate
amenities provided
last year
Turn out rate more
than anticipated
Not adequate
infrastructure
Committee did not monitorthe number of registrations
Logistics
arrangement
issues
ProcessLong travel
time
Most
participantsfrom north India
Less number of
direct flights
and trains Heavily booked
flights and trains
High Tourism
Bad Past Record
Prize money not
disbursed on time
Late release of
prize money from
administration
Delay on behalf
of sponsors
Poor handlingby sponsor
administration
Cultural fest held
separately
Frequent Clashes with
other similar events
Lack of information published
by other institutes
Fest was not planned
well in advanceSmall Team Size
Committee did
not work from
the beginning
Committee not well informed
about the schedule
Administration
Lack of
promotion
Well informed but
not interested
Inadequate
Knowledge Transfer
High workload
Small
Team size
Indifferent
AdministrationMan
Delay on Behalf of sponsors
Poor management
of sponsors by
Administration
Lack of experience to pitch to
sponsors and follow up
Delay on Behalf of committee
First Years not
trained properly
Event
Scheduling
No Cultural Events
Less innovativeevents
Committee did not
get enough time to
prepare
Small team
size
Indifferent
Administration
Periphery Activities
not incentivized
Location
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Describe the System Analyze the System
Statistical Process Control Analysis
Year Registration No. of
defaulters
2000 150 12
2001 150 14
2002 150 13
2003 150 15
2004 150 56
2005 150 13
2006 150 14
2007 150 54
2008 150 14
2009 150 13
2010 150 15
Confidence interval of 3 sigma (99.7%)
P = 0.141212
= 0.028434
UCL = 0.226514
LCL = 0.05591
Table. I Process control chart – for both
the events 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Problem Analyzed: Over the years for few events the actual turn out as compared to initial registration was low. Statistical Process
analysis of these events was conducted.
Reasons:
Last moment clash of events with IIM-A management fest in the year 2004
Withdrawal of the sponsorship before the occurrence of the campus events in the year2007
Mean =
0.141212121
UCL= 0.226513208
LCL = 0.055911034
0
0.05
0.1
0.15
0.2
0.25
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Describe the System Analyze the System
The Bones of Contention
Location/
connectivity
Adopt a liberalreimbursement
policy
Brand visibilityamongst
Corporates
Use alumnetwork
Critical Issues Sponsorship management
Workload on Committee
members
Quality of events
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Describe the System Analyze the System Improve the system
Causal Loop Diagram - Problem situation
Number of
participants
No. of sponsors
Workload
Quality of events
funds
-
+
+
+
+
Number of sponsors is
increased over the years
further led to increase in
number of events at
backwaters
Quality of events
deteriorated due to
increase in workload on
committee members
participation growth rate
declined over the years
Number of
Events+
B
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Describe the System Analyze the System Improve the system
Competitive Benchmarking
0
2000
4000
6000
8000
10000
12000
14000
200020012002 200320042005 2006200720082009 2010
Vista
Backwaters
0
10
20
30
40
50
60
70
80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Vista
Backwater
No. of students participating over the years No. of sponsors participating over past 10 years
Lesser participation in the case of BackwatersEnablers of Vista :
• location advantage
•Good quality events, strong brand image
lesser number of sponsors supporting their
events as compared to IIMB
Enablers of Vista:
Good alum network, Better management of
sponsors by committee members
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Describe the System Analyze the System Improve the system
Causal Loop Diagram
Workload
No. of events
Number of
Participants
Backwaters
committee
size
Funds
Quality of
events
Sponsorshipmanagement
+
-
+
+
+
+
+
+
Quick Fix
Fundamental Solution
Fundamental Solution
Backwaters committee size
increased
Facilitating management of
sponsors
Quality of events improved
Participation rate increased
R
+
R
B
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Describe the System Analyze the System Improve the system
PDCA Cycle
PLAN• Aim – increase the participation rate
• Potential causes-
• Location /connectivity
• Alum network
•Sponsorship management
• Work load on committee members
• Quality of events
DO•Feedback from participants ,sponsors
•Financial reviews
• Involving interest groups and alumcommittee
•Professional help for eventconceptualisation
CHECK
• Management fest
• In house events
ACT
• Share feedback
• Standardise measures takento achieve the objective
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Describe the System Analyze the System Improve the system
R e c o m m e n
d a t i o n s Increase the committee size to decrease the work-load and thereby increase the
quality of work - learning curve will limit the need for longer durations
Rather than working on the number of events, improve the quality of events –
InvolveInterest groups, Sponsors, and alums
Coordinated Sponsorship management