My sample OPERATION PLAN OF----------- company

BUSINESS EXPANSION PLAN

INTRODUCTION:

• ---------- OUT SOURCING IS AN INDIVIDUAL BUSINESS UNIT UNDER THE UMBRELLA OF ---------- GROUP.

• POS IS AIMED TO CONTRIBUTE IN GROUP’S PROFITABILITY THROUGH-– SOURCING CONSULTANCY– PROCUREMENT SERVICE– RETAILING THROUGH SHOWROOM– CORPORATE MARKETING OF

ARCHITECTURAL/INTERIOR DESIGN PRODUCTS

MARKETING STRATEGIES

PRODUCT & PRICING

• SOURCE QUALITY UNIQUE PRODUCTS WITH EXTENDED ATTRIBUTES COMPARE TO THE EXISTING PRODUCTS IN BD MARKET

• IN GENERAL, PRICING STRATEGY WILL FOLLOW THE COMPETITORS’ PRICE.

• PRICE OF PRODUCTS WITH ADDITIONAL FEATURES/UTILITY WILL BE HIGHER BASED ON USERS’ PERCIEVED VALUE.

• COST OF IMPORT WILL NOT BE THE BASE OF OUR PRICING STRAETEGY, RATHER IT WOULD BE THE BENCHMARK SELECTING PRODUCTS TO BE SOURCED

MARKETING STRATEGIES

PLACEMENT OF PRODUCTS

• DISPLAY PRODUCTS AT OUR OWN SHOWROOM• CONDITIONAL DISPLAY & SALES AT SELECTIVE

OUTLETS• PRODUCT PRESENTATION THROUGH PERSONAL

VISIT TO KEY CUSTOMERS• SMS & PERIODICAL E-MAIL TO CLIENTS (based on the

collected information of their current & up-coming projects)

• WEB BASE MARKETING (product image, variants, moq, shipping etc)

• POCKET SEMINAR WITH ARCHITECTS & ENGINEERS

MARKETING STRATEGIES

PROMOTION

• SHOWROOM LAUNCHING PROGRAM:– Opening Ceremony: Anwar with a Guru Architect/AIB

president

– News casting (Print/air) : 2/3 Photo Journalist

– Short Speech : Chief Guest & Anwar (What we are going to do and how Architects will be served to explore )

– Gift box distribution: LM trial food, Attractive our logo branded MUG, Catalogue, Company Profile, Cute Lead pencil,

– Logo, Royal Banner, Roadside festoon to identify showroom point/area

MARKETING STRATEGIES

PROMOTING THE COMPANY

• Use our LOGOs & Taglines of MOTIF & SOLUTION 360 to the all possible places where our TARGETED customers suppose to look at. – Small Car stickers for our partners or for whom we have

worked– Sun protector stickers for private cars & Luxury High-way

buses– Door PUSH-PULL stickers for our Related offices– Go for Co-Branding with our friendly interior firms– Use our Brand name in the projects where we have used

our Solution 360 or MOTIF products.

MARKETING STRATEGIES

PROMOTING CUSTOMERS

• APART FROM THE BUSINESS FORM a “INTERIOR DESIGNERS FORUM” WITH OUR NEAREST INTERIOR FIRMS AIMING TO FIND OUT YEARLY BEST INTERIOR PROJECTS, RECOGNIZE & REWARD THE ARCHITECT. (THIS FORUM WILL HELP US CONNECTING WITH OUR BEST CUSTOMERS)

• A FORUM BASED MONTHLY MAGAZINE WILL BE PUBLISHED UNDER THE CONTROL OF DESIGNERS DEN. THEY WILL COLLECT ADD TO MEET MAGAZINE EXPENSES & FORUM RESERVE FUND.

• OUR MARKETING PEOPLE MAY UTILIZE THE MAGAZINE TO CONTROL THE RELATIONSHIP WITH ARCHITECTS & ENGINEERS

• OCCASIONAL GIFTS, DAIRY, CALENDERS, MUG, Birthday cake, Iftar box etc..

MARKETING STRATEGIES

PROMOTING PRODUCTS

• SHOWROOM: PLACE A DISPLAY STAND TO HANG LEAFLET, CATALOGUES, BROCHEURES etc.

• THERE WILL BE A KIOSK LOCATION GUIDE MAP ON THE TOP OF THE STAND

• SHOWROOM REPS WILL DESCRIBE PRODUCT INFO TO INTRESTED CUSTOMERS & MAINTAIN A REGISTER BOOK WITH DETAIL INFO

• MARKETING REPS WILL MAINTAIN A CLIENT LIST OF ARCHITECT & ENGINEERING FIRMS, HOTELS, DEVELOPERS etc AND MAKE SCHEDULED SALES CALL WITH SAMPLES, CATALOGUES etc.

MARKETING STRATEGIES

PROMOTING PRODUCTS

• UPDATE CUSTOMERS ABOUT PRODUCTS THROUGH SMS, EMAILS, POCKET SEMINARS

MARKETING STRATEGIES

PROMOTING SERVICE

• ACKNOWLEDGE INDIVIDUAL CUSTOMERS PROVIDING A HOTLINE CELL NUMBER THROUGH BILLBOARD/MAGAGINE ETC THAT- WE PROVIDE TOTAL INTERIOR DESIGN SOLUTION FOR THE HOUSE OWNERS AT FREE OF COST

• PROVIDE CUSTOMISED FURNITURE THAT FITS YOUR ROOM SHAPE ACCORDING TO YOUR SELECTION FROM OUR DESIGN GALLERY

• DELIVERY IS FREE WITHIN DHAKA METRO IF PURCHASED MORE THAN TK. 1 LAC IN A SINGLE MEMO

PERSONNEL & RESPONSIBILITY

PERSONNEL & RESPONSIBILITY (OUTSOURCING UNIT)

OUTSOURCING

OUTSOURCING

SOURCING RIGHT PRODUCTS FOR MARKETING

CREATE SOURCING CLIENTS PROVIDE SOURCING SERVICES

(IN-HOUSE)

MARKETING & SALES

PRODUCT PROMOTIONMARKET PROMOTION

SALES PROMOTIONPROMOTION OF COMPANY

IMAGE & REPUTATON

PERSONNEL & RESPONSIBILITY (OUTSOURCING UNIT)

• EXECUTIVE DIRECTOR : 01• GM (MARKETING & SALES) : 01• GM (OUTSOURCING) : 01• IN-CHARGE (LOGISTICS) :• Jr. ACCOUNTS : NOT REQUIRED NOW

• TEAM MEMBER ( M & S) : 06• TEAM MEMBER (OS) : ……• TEAM MEMBER ( LOGISTICS) : 02

PERSONNEL & RESPONSIBILITY (OUTSOURCING UNIT)

OUTSOURCING

OUTSOURCING

SOURCING RIGHT PRODUCTS AT BEST PRICE

ENSURE THEM ONSITE ONTIME

PROVIDE SOURCING SERVICES TO CLIENTS

MARKETING & SALES

PRODUCT PROMOTIONMARKET PROMOTION

SALES PROMOTIONPROMOTION OF COMPANY

IMAGE & REPUTATON

LOGISTICS

PROVIDE LOGISTIC SUPPORYT TO ALL SECTIONS UNDER

PARADIGM OSSTORE MAINTENACE

DELIVERY OF PRODUCTS

ACCOUNTS

INITIALLY IN-CHARGE LOGISTIC WILL PERFORM ACCOUNTS &

ADMINISTRATIVE JOBS

OPERATING UNITS SUPPORT UNITS

PERSONNEL & RESPONSIBILITY (MARKETING & SALES)

• GM (MARKETING & SALES) : 01• SALES EXECUTIVE : 03• SALES OFFICER (SHOWROOM) : 02• BD OFFICER : 01• STORE & DISTRIBUTION : NOT NOW

07

PERSONNEL & RESPONSIBILITY (MARKETING & SALES)

GM (M & S)

CORPORATE SALES(02)

ARCHITECT HOUSETOP DEVELOPERS

RETAIL SALES(SHOW ROOM)

(02)

PROMOTE PRODUCT TO VISITING CUSTOMERS

HOTEL AMENITIES & MOTIF SALES

(01)

WORK FOR HOTEL & MOTIF

DISTRIBUTION(NIL)

AT PRESENT LOGISTIC WILL PROVIDE STORE & DISTRIBUTION ACTS

BUSINESS DEV OFFICER

(01)

MARKET AUDIT & PROMOTIONAL

ACTIVITIESSALES COORDINATOR

SALES FORECASTING

OCT NOV DEC JAN FEB MAR APR MAY JUNE TOTAL

SALES6 MONTH AVERAGE

ITEMS

SHOWROOM

OFFICE FURNITURE 2.00 2.20 2.42 2.66 3.19 3.51 3.87 4.25 4.68 22.16 3.69

HOME FURNITURE 1.50 1.65 1.82 2.00 2.20 2.42 2.66 2.92 3.22 15.40 2.57

LIGHT SOLUTION 1.20 1.32 1.45 1.60 1.76 1.93 2.13 2.34 2.57 12.32 2.05SWITCH SOLUTION 1.50 1.65 1.82 2.00 2.20 2.42 2.66 2.92 3.22 15.40 2.57

DÉCOR SENSES 1.50 1.65 1.82 2.00 2.20 2.42 2.66 2.92 3.22 15.40 2.57

OTHERS 1.00 1.10 1.21 1.33 1.46 1.61 1.77 1.95 2.14 10.27 1.71

  8.70 9.57 10.53 11.58 13.00 14.30 15.73 17.31 19.04 90.97 15.16

CHANNEL

MDF BOARD 3.00 3.45 3.97 4.56 5.25 6.03 6.94 7.98 9.18 39.94 6.66

OTHER BOARD 1.00 1.15 1.32 1.52 1.75 2.01 2.31 2.66 3.06 13.31 2.22

SWITCH SOCKET 2.00 2.30 2.65 3.04 3.50 4.02 4.63 5.32 6.12 26.63 4.44

LED PANEL LIGHT 1.00 1.15 1.32 1.52 1.75 2.01 2.31 2.66 3.06 13.31 2.22

CARPET TILES 1.00 1.15 1.32 1.52 1.75 2.01 2.31 2.66 3.06 13.31 2.22ENGINEERED FLOOR 1.50 1.73 1.98 2.28 2.62 3.02 3.47 3.99 4.59 19.97 3.33TABLE LEGS 0.50 0.58 0.66 0.76 0.87 1.01 1.16 1.33 1.53 6.66 1.11HOTEL AMENITIES 0.0 0.50 0.60 1.00 1.50 1.65 1.75 2.00 2.00

  10.00 11.50 13.23 15.21 17.49 20.11 23.13 26.60 30.59 133.13 22.19  

TOTAL 18.70 21.07 23.75 26.79 30.49 34.42 38.87 43.91 49.63 224.10 37.35

OPERATION COST

• SALARY : 4,35,000• OFFICE RENT & UTILITY : 2,00,000• ENTERTAINMENT :25,000• TA DA :20,000• TELEPHONE, MOBILE : 5,000• SECURITY : 10,000• MISCELLANEOUS : 5,000

• ___________________________

• 7,00,000

• AVERAGE SALES FROM JUNE 2015 WILL BE MORE THAN 38 LACS/MONTH

• BREAK-EVEN POINT IS 25 LACS/MONTH• AVERAGE OPERATION COST IS TK.7

LACS/MONTH• PROFIT MARGIN @30%= 11.40 LACS• NET PROFIT = 11.40-7.00 =4.4O LAC

INVESTMENT REFUND

• LET, WE HAVE INVESTED TK. 1.2 CRORE • WE CAN REFUND TK. 5 LACS/MONTH• YEARLY REFUND= 5 LAC X 12=60 LACINVESTED AMOUNT CAN BE REFUNDED IN

ABOUT TWO YEARS.

SOURCING CONSULTANCY

PROCUREMENT SERVICE

RETAILING THROUGH SHOWROOM

CORPORATE MARKETING OF ARCHITECTURAL/INTERIOR DESIGN PRODUCTS

THANK YOU