operating a commercial revitalization program with the main street approach
DESCRIPTION
Operating a Commercial Revitalization Program with the Main Street Approach. Understanding Main Street. What happened to Main Street?. Vehicle -. aholics. T hen Came. The “Four” Points of the Main Street Approach. Design Organization Promotion Economic Restructuring - PowerPoint PPT PresentationTRANSCRIPT
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Operating a Commercial Revitalization Program with
the Main Street Approach
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Understanding Main Street
What happened to Main Street?
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Vehicle-
aholics
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Then Came
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The “Four” Points of the Main Street Approach
Design
Organization
Promotion
Economic Restructuring
Safety & Cleanliness
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Urban Neighborhood Issues
Multi-cultural issues
More Image problems- Real and Perceived
Fewer local volunteers
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Neighborhood Main Street Initiative
Results of Demonstration
$31 million in public and private investment
200 net new businesses
835 new jobs
Improved Perceptions
Sense of Pride and Place
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Why Main Street WorksThe 8 Guiding Principles
Comprehensive
Incremental
Self-Help
Partnerships
Assets
Quality
Change
Implementation
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Stakeholders
Business Owners/ Merchant OrgsProperty ownersResidentsConsumersCity StaffOther Public AgenciesNon-Profit OrgsCivic Orgs
ProfessionalsBankersEcon Dvlpmt organizationsSchoolsMediaChamber of CommerceArtistsOther
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Main Street Approach
Organization
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Four Point ApproachDESIGN
Coordinate efforts to improve the physical appearance of individual businesses and the Main Street area as a whole
Public Improvements– Streetscape Improvements – Cultural Arts Banners – Park improvements – Bus Shelters, etc.
Historic Preservation– Building Restoration– Historic Markers
Façade Improvements– Matching Grants– Design Assistance
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Four Point ApproachFour Point Approach
DesignDesignFaçade Improvements
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Wrong message
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Beautification Projects
• Public Art• Involve
community
Community Buy-In
Maintenance Plan
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Neighborhood Context
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Historic context
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Main Street Approach
Safety and Cleanliness
Enhance the Public Safety and Cleanliness of the Main Street area
Safety – Constructive
relationship with Police & with service agencies
Cleanliness– Youth Ambassadors – Clean-up Events– Improved Trash Cans
Education
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Safety and Cleanliness
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Main Street Approach
Promotion
Image Enhancement– Business Directory– Signs and Banners
Retail Events– Sidewalk Sales– A Taste of ………
Special Events– Cultural Festivals
Market the commercial district creating an identity that residents are proud of and that helps local businesses succeed
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Special Events
Dia de los MuertosFruitvale Festival
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Main Street Approach
Economic Restructuring
Market Analysis– Community Market
Strategy– Customer Surveys, etc.
Business Assistance– Group Workshops– One-on-one business
assistance
Business Attraction– Outreach Program– Space Locator Service
Strengthen and broaden the economic base of the neighborhood commercial district
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Niche Opportunities & Constraints
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• Business/Property owner education
•Seminars•One-on-one’s•Other types of Communication
Four Point ApproachFour Point Approach
Economic Restructuring Economic Restructuring
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Urban Success Factors
FundingUnified organizationDedicated, pro-active ManagerProgram acts as a “Bridge”Action Plan –Tangible accomplishments