operated by public health england

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Operated by Public Health England Making the most of Weblogs Web analytics in brief How to use ‘Google Analytics’ What can we obtain from raw data

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Operated by Public Health England. Making the most of Weblogs. Web analytics in brief How to use ‘Google Analytics’ What can we obtain from raw data. Partner Profile Pages. Operated by Public Health England. Partner pages include: Profiles Web analytics Activities in England - PowerPoint PPT Presentation

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Page 1: Operated by Public Health England

Operated by Public Health England

Making the most of Weblogs

• Web analytics in brief

• How to use ‘Google Analytics’

• What can we obtain from raw data

Page 2: Operated by Public Health England

Operated by Public Health England

Partner Profile Pages

Partner pages include:

• Profiles• Web analytics• Activities in England• Stakeholders• Publications

Page 3: Operated by Public Health England

Operated by Public Health England

Web analytics section in Partner Profile pages

Line chart - Visits and Pageviews to each country website.

Total visitors to www.e-Bug .eu

Pie chart - Total visits from each country.

Total visitors to specific to each language website.

Page 4: Operated by Public Health England

Operated by Public Health England

Web analytics section in Partner Profile pages

Top 5 visited pages specific to each language pages. (mostly teacher’s website)

Total 5 Downloaded files from e-bug teacher’s website.(first file from first section)

Top 5 Games played in each language.(flash website)

Page 5: Operated by Public Health England

Operated by Public Health England

Google Analytics

Links to Google Analytics. OR

URL: www.google.com/analytics

Page 6: Operated by Public Health England

Operated by Public Health England

Google Analytics

Password: Ebugsite2

URL: www.google.com/analytics

Username: ebugsite

Page 7: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

Account nameCountry name is the Account name

Default account is www.e-bug.eu

Locked countries account name will have XX_ as prefix for eg, XX_Austria

Page 8: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

Page 9: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

AudienceVisitsVisitors

New and returningPageviewsVisit durationBounce rateTime of Day

GeoCountryCityLanguage

Useful sections - Audience

Page 10: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

AcquisitionDirect access Search engineReferral websites

SocialSocial network referrals

Search Engine OptimizationQueries

Useful sections - Acquisition

Page 11: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

BehaviourSite content

All pages Content drill down Landing page Exit page

Useful sections - Behaviour

Page 12: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

Real-Time

AudienceVisitors flow

BehaviourBehaviour flow

Intelligence Event

DashboardsCountry_name Dashboard

Other interesting sections

Page 13: Operated by Public Health England

Operated by Public Health England

Any questions??

Page 14: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

Calculate time of visit

Go to Audience -> Overview Select required dates Select ‘Hourly’ instead of ‘Day’ for graph

Page 15: Operated by Public Health England

Operated by Public Health England

Google AnalyticsURL: www.google.com/analytics

Calculate time of visit Click Export -> Excel Save the Excel sheet Open tab named ‘Dataset1’ Split data for hour index from 0 to 23 hours Assign Day count for each 24 hours Take average of visits count for every 3 hours in a new row Insert Column chart from the table