operant conditioning by bf skinner
TRANSCRIPT
Operant
Conditioning
Merielle Czarina Fuentes
La Salle University – College of Nursing
Burrhus Frederic
SkinnerMarch 20, 1904 – August 18, 1990
American psychologist
One of the most influential behaviorists
Developed the theory of Operant Conditioning
Operant Conditioning
States that people learn
their behavior from their
history or past experiences,
particularly those that were
repeatedly reinforced.
Principles of Operant
Conditioning
All behavior is learned.
Consequences result from
behavior – reward and
punishment
Behavior that is rewarded
with reinforcers tends to
recur.
Positive reinforcers that
follow a behavior increase
the likelihood that the
behavior will recur.
Negative reinforcers that
are removed after a
behavior increase the
likelihood that the behavior
will recur.
Continuous reinforcement
is the fastest way to
increase that behavior, but
the behavior will not last
long after the reward
ceases.
Behavior Modification
A method of attempting to
strengthen a desired
behavior or response by
reinforcement – either
positive or negative.
Positive
Negative