Iris ChanSharon DobsonBUS 346-0316 October 2015Opera: Extra Credit Write-Up1. Mission Statement: Opera San Luis Obispo is a professional opera company committed to enhancing cultural life on the California Central Coast by presenting excellent performances that entertain and inspire our audiences, and by bringing educational experiences to a diverse population of all ages.2. Target Customer Segments: I observed that a majority of the audience during the Sunday afternoon showing were middle-aged to older adults. An approximate age range would be 40-60 years old. It also seemed like much of the older audience were passionate opera fans. However, there were a few college-aged students that went to, what seemed like, their first opera, as they were not in the semi-formal attire as most of the audience.3. Value Proposition: Opera San Luis Obispo is a non-profit corporation dependent on ticket sales and supporters of musical theater. Thus, they place high value in the performance and the melodramatic thrill of opera. Opera SLO also provides the opportunity to showcase local talent. Most importantly, they want to spread the love and passion for Opera and musical theater.4. Four Ps: a. Product: The product was the opera and all the presentation that lead up to the actual performance. This includes the staff in the front as well as the stuff who escorted people to their seats. b. Price: Pricing was differentiated by seating locating within the theater. People who were willing to spend more had the option to have better seats. c. Place: The opera was performed in the Performing Art Center. The PAC is clean, spacious, and large enough to present a professional and successful production.d. Promotion: Much of the advertisement I encounter was through word-of-mouth. There were also generous donors who allowed part of the audience to enjoy the opera for free; Professor Dobson advertised this promotion to her students.5. My segment: I would recommend Opera San Luis Obispo to my demographic segment by presenting it as an activity to enjoy with friends. Assuming that a larger majority of my segment has never been to an opera before, I can also entice people to go for the experience; members of my demographic segment seem to be more open to try new things. The most I would pay to attend an opera performance of the same quality experience would be about $20.