opera browser jingle contest

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Page 1: Opera Browser Jingle Contest
Page 2: Opera Browser Jingle Contest

The Entire Task

To make The Opera Browser the most easy going, funny and common used browser ever!

Page 3: Opera Browser Jingle Contest

The Entire Task

How could we reach such a result?

Page 4: Opera Browser Jingle Contest

What should we do?

It’s not a secret that Opera was developed with participation of thousands of people worldwide. Let’s use this principle not only for developing a product but for marketing communications as well!

Page 5: Opera Browser Jingle Contest

What should we do?

People just love to take part in some interesting, funny and crazy enough internet trends: planking, perishiltoning etc. And sharing this stuff with friends and family.

Page 6: Opera Browser Jingle Contest

What should we do?

Opera. What is opera? Classic arts.What else operas do we know? Soap, Rock...

But our Opera is made for internet. Well...

Page 7: Opera Browser Jingle Contest

Bingo! Opera+Internet!

Page 8: Opera Browser Jingle Contest

Let’s create a thing half an internet will talk about!

Page 9: Opera Browser Jingle Contest

Live Internet Banners:heroes of banners sing in parody operatic style about a new stuff from Opera: You can take a part in Internet Opera Contest to create a New Welcoming Launch Jingle for Opera.

* TO TAKE PART IN CONTEST YOU HAVE TO DOWNLOAD OPERA BROWSER TO HAVE A PROMO NUMBER

SEEDING.page1

Page 10: Opera Browser Jingle Contest

SEEDING.page2

We have to seed the SM with some videos and apps.

Page 11: Opera Browser Jingle Contest

YOUTUBE. All the seeded links lead to Promo Pages where people share their craziest ideas on Opera Jingle. The most viewed are winners.

Page 12: Opera Browser Jingle Contest

When Opera launches you hear a Welcoming Voice message explaining that Opera doesn’t have any Launch Jingles now. You can create it! Just visit the link below! And may be your Jingle will be reworked by professional musicians and will be used as the official Opera Jingle when Opera Browser is launched!*It leads to Youtube Opera Jingle Channel.

OPERA Launch.

Page 13: Opera Browser Jingle Contest

SPREADING&SHARING

http://www.youtube.com/watch?v=MDOqS2OOrZs&playnext=1&list=PL5137F0F06FBE42D2&feature=results_mainThere’s a technology for it!

Page 14: Opera Browser Jingle Contest

RESULTS

Buzzy internet project.Awareness.Positive-funny-creative attitude

Long term idea.Any channel realization.Special Jingles. For Example: ChristmasETC.

Page 15: Opera Browser Jingle Contest

Thaaank Youuuu!