opera browser jingle contest
TRANSCRIPT
The Entire Task
To make The Opera Browser the most easy going, funny and common used browser ever!
The Entire Task
How could we reach such a result?
What should we do?
It’s not a secret that Opera was developed with participation of thousands of people worldwide. Let’s use this principle not only for developing a product but for marketing communications as well!
What should we do?
People just love to take part in some interesting, funny and crazy enough internet trends: planking, perishiltoning etc. And sharing this stuff with friends and family.
What should we do?
Opera. What is opera? Classic arts.What else operas do we know? Soap, Rock...
But our Opera is made for internet. Well...
Bingo! Opera+Internet!
Let’s create a thing half an internet will talk about!
Live Internet Banners:heroes of banners sing in parody operatic style about a new stuff from Opera: You can take a part in Internet Opera Contest to create a New Welcoming Launch Jingle for Opera.
* TO TAKE PART IN CONTEST YOU HAVE TO DOWNLOAD OPERA BROWSER TO HAVE A PROMO NUMBER
SEEDING.page1
SEEDING.page2
We have to seed the SM with some videos and apps.
YOUTUBE. All the seeded links lead to Promo Pages where people share their craziest ideas on Opera Jingle. The most viewed are winners.
When Opera launches you hear a Welcoming Voice message explaining that Opera doesn’t have any Launch Jingles now. You can create it! Just visit the link below! And may be your Jingle will be reworked by professional musicians and will be used as the official Opera Jingle when Opera Browser is launched!*It leads to Youtube Opera Jingle Channel.
OPERA Launch.
SPREADING&SHARING
http://www.youtube.com/watch?v=MDOqS2OOrZs&playnext=1&list=PL5137F0F06FBE42D2&feature=results_mainThere’s a technology for it!
RESULTS
Buzzy internet project.Awareness.Positive-funny-creative attitude
Long term idea.Any channel realization.Special Jingles. For Example: ChristmasETC.
Thaaank Youuuu!