When You Think of “OpenX”

When You Think of “OpenX”

Publishers Embrace Platform

2008 2009 2010 2011

…and more!

Top Challenges For Publishers

Not making

enough

money…

CPMs are low

Performance

inadequate,

especially trafficking

and reporting

Outdated,

inflexible

systems

Support

non-existent

(the human kind)

In the beginning…

Free ad serving

• OpenX Source: Free downloadable open source ad server

• OpenX OnRamp: Free SAAS ad server for small websites

First a Little History

First a Little History

And Now

Comprehensive ad technology platform

• OpenX Source: Free downloadable open source ad server

• OpenX OnRamp: Free SAAS ad server for small websites

• OpenX Enterprise: Mission critical SAAS ad server

• OpenX Market: Integrated ad exchange

Breaking News: OpenX Acquires LiftDNA

• First SSP integrated into publisher’s ad server

• Optimizes ALL non-guaranteed revenue

• Creates the most competition possible

• Reduces latency & discrepancies

• Increases yield 50-150%

by OpenX

Our Mission: Grow Publisher Revenue

YieldOptimizer

All buyers compete in

the ad server to max yields

AdExchange

RTB increases non-guaranteed

CPMs with full controls

Sell direct across all formats

(Display, mobile, email, video) Ad

Server

Our Mission: Grow Publisher Revenue

YieldOptimizer

AdExchange

AdServer

Revenue Serving

The Problem with “Sequential Selling”

The Problem with “Sequential Selling”

In short

• Discrepancies and latencies accumulate

• Separating demand channels reduces competition

• Yield suffers and revenue is lost

Integrated Platform Improves Efficiencies

Integrated Platform Improves Efficiencies

In short

• Fewer discrepancies and latencies

• More competition

• Higher yields and increased revenue

Revenue Serving: Complete Optimization

Revenue Serving: Complete Optimization

In short

• Most competition possible

• Minimal discrepancies

• Highest yields

• 100% fill

…and it all happens in the same place!

Unique Opportunity for Buyers

• 100 Billion+ Imps per month

• High quality inventory

• Unique access/first look

• Fully RTB enabled

Explosive Growth Continues

Introducing Our Panel Today:

Dr. Steve Mandel, Chairman

Brand Technologies

Yi-Fang Yen, Vice President

REALTOR.com®