opening themes tom thomas and terry clifford srg planning retreat august 2012
TRANSCRIPT
Opening Themes
Tom Thomas and Terry CliffordSRG Planning Retreat
August 2012
Distinctive, original content
KnowledgeCulture DialogueTalent
Ira Glass, WBEZ’s This American Life
2
Distinctive, original content
KnowledgeCulture DialogueTalent
3
WXPN’s XPoNential Festival
Distinctive, original content
KnowledgeCulture DialogueTalent
Minnesota Public Radio’s UBS Forum
4
Distinctive, original content
KnowledgeCulture DialogueTalent
Abumrad & Krulwich, WNYC’s Radiolab
5
Distinctive, original content
KnowledgeCulture DialogueTalent
SRG members create–Hundreds of hours of original
content each week–A majority of public radio’s
national programming–Venues for conversation and
debate–Homes for compelling talent
6
Significant reach and use
7
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110%
2%
4%
6%
8%
10%
12%
14%
All CPB Stations, Mon-Sun 6am-Midnight, Persons 12+
Source: Arbitron Spring Nationwide, Radio Research Consortium
2 PPMMetros
17 PPMMetros
33 PPMMetros
| ---------------------------- All Estimates Based on Diaries ----------------------------- |
Cume Rating
Share
12.1%
5.1%
48 PPMMetros
Significant reach and use
SRG members generate 36 percent of all public radio listening.
8
Average Quarter Hour Audience
Growing streams of news and music24 of public radio’s 614 streams account for half of public radio’s ATH
News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio
MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)
Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.
9
Growing streams of news and musicSRG members provide 15 of the top 24 streams
News and informationWAMU (on-air)WBUR APM (MPR News-KNOW)KQEDSouthern California Public RadioNew York Public Radio (WNYC–FM)Chicago Public Media (WBEZ)NPR (live stream)KCRW (on-air)KERA (KERA on-air)KUOW (live stream)Michigan Radio
MusicAPM (The Current AAA)Classical Public Radio Network (KDFC)APM (MPR Classical – KSJN)New York Public Radio (WQXR Classical)WCPE (Classical)KCRW (All music)WGBH (WCRB Classical)KQAC (Classical)WBGO (Jazz)WFUV (The Alternate Side AAA)WETA (Classical)WWOZ (Jazz)
Source: 3td quarter 2011, as reported to NPR Digital Services by the streaming organizationsSeveral of these organizations provide additional streams not included on this chart.
10
Serving diverse audiences
11
0
1,000
2,000
3,000
4,000
5,000
6,000
Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011
Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group
Serving diverse audiencesSRG members have 10 of the top 25 Black and Hispanic audiences
12
Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)
0
1,000
2,000
3,000
4,000
5,000
6,000
Stations with the Most Black and Hispanic ListeningAQH Audience, Full Broadcast Week, Fall 2011
SRG Members
Other stations
Source: Arbitron, AudiGraphics, Fall 2011 Station Resource Group
Serving diverse audiencesSRG members are the largest producers of Spanish-language and Native American public radio programming
13
Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)Station Resource Group
$1 billion+ station economy
14
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
Public Radio – Total Cash Revenue2000 - 2011 (Adjusted for Inflation)
Source: Corporation for Public Broadcasting Station Resource Group
$1 billion+ station economy
SRG members raise 47 percent of public radio stations’ cash support.
15
Cash Support
A community of stations
• Driven by public service outcomes– Use of our content– Value to our listeners– Impact on our communities
• Building community institutions– Informed station leaders– Stronger local organizations– Peer-to-peer connections– Forward-looking strategy
16
Getting to the main thing
17
Pressing need for funds
• Fulfill ambitions for more service
• Replace lost tax-based support
18
Strategy for online and social media
• Compelling and unique value proposition
• Competitive advantage in creating and delivering content
• Sustainable business model– Use and value– Sponsorship– Partnership
19
Changing system architecture
• Paths of revenue• Power of scale• Shared investments• Intermediate spaces
20
Forward-looking vision of service
• Audience service imperatives and bold goals– New roles in people’s lives – New audiences for public media– Changing expectations across platforms
and channels
• Community service imperatives and new partners– Identifying and addressing problems– A wide frame of public media
21
Opening Themes
Tom Thomas and Terry CliffordSRG Planning Retreat
August 2012