openet smarter data service tiers wp 20111004

8/3/2019 Openet Smarter Data Service Tiers WP 20111004

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Guide toSmarter Data Service Tiers

Evolving Tiered Pricing for LTE & 3G+

Copght Opeet Teeco, 2011


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Copyright Openet Telecom, 2011

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Guide To - Smarter Data Service Tiers

ExECuTivE Summary

as ded fo dt ccess d bdwdth epodes, sece podes coss etwokinfrastructures wireline, wireless, and cable are struggling to nd effective ways to managethe data trafc on their network, and meet customer expectations without eroding protability,

o ttctg egto tteto.at the se te, s the ket fo dt ccess becoes ee oe copette, opetoketes ecogse the eed to cete dffeetted offegs, to ppe to et-ee dhgh e cstoes, d eeoe betwee.

a soto s to hd, the fo of sece tes. Howee, ot tes e the se. How thee stcted, peeted, d cocted to sbscbes c he bg pct othe cceptbt d dopto.

To dte, ch of the tteto o sece tes he ceteed o the eteg of dtowces, how mB o GB e owed pe p, to ge the heest ses.Howee, the topc d oppott s ch bode th sp eteg of sbscbesdt sge. Wth the of fste etwoks speeds, opetos e sttg to ook wth feshees t those se eteg cpbtes, to se the s be the segetto ofthe cstoes.

adoptg ste dt sece tes ppoch podes es to ech dffeet ket

segets, b cetg offegs tgeted t the eeds of dffeet se tpes. St efesto the ability to manage the experience in real-time, to tightly dene a subscribers networketteets, to tke ctos bsed o who the sbscbe s, whee the e, d wht thee dog. Ths ows opeto to pode d eoe choce of dt p d pces,coposed b speed of ccess, dt oe t, dece, octo, te-of-d o week,ecded ppctos, d ch oe.

Whts oe, depedg o how these e peeted opetos c ke the dtseces oe dc, ddg tegece to ge etwok ded, tgge p seoppottes, edect cstoes to opeto pots to fo the of theshod ts, defoce cotct tes d codtos. Fo epe, oce se eceeds the t tet, the c be offeed pgde to the et te, wth ths pgde beg ethe tepoo peet; to otf cstoe tht speed boost s be to qck ccopsh

dt tese ctt.Data Tiers should offer the exibility to dynamically execute service-, session-, andsubscriber-aware rules combined with a very robust data trafc management and subscriberpesosto cpbt. Ths cetes powef echs fo dt p oto,bgg to p wde ge of bes sch s dece tpe, octo, te of d,ppctos, d potocos, of whch c be cded o ecded fo p.

as dt ket peetto d eees ppoch ctc ss, oe sophstcto seegg wth how sbscbes c be segeted.

Guide toSmarter

DataServiceTiers

{ }Smart refers to the ability to manage the experiencein real-time, to tightly defne a subscribers network

entitlements, to take actions based on who the subscriberis, where they are, and what they are doing.


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WHaT THE SOluTiOn DOES FOr yOu

To avoid service commoditisation, operators future revenue growth and prots from dataaccess will be greatly inuenced by how they package and sell their data plans, to addressthe dffeet eeds of dstct ket segets. Dt Tes tht e dc d st,pode opetos wth w to ehce the estg bsess odes, b gg opetos

the exibility to craft innovative plans, personalise the management and notication ofdd sge, d tch eees wth etwok tsto.

Fge 1: Teed Ps ag reees wth Bdwdth Cospto

Bandwidth

Revenue

Growth

Tiered Plan

Time

Flat Rate Plan

Flat Rate Plan

Cete copette pced, teed sece ps

Sell application-specic plans

mge d oetse sge of vdeo d Pee-to-Pee potocos

Cete pgde pth to oetse dt gowth

THE SuBSCriBErS valuE PrOPOSiTiOn

Sbscbes c pchse dt ccess ps tht dee the opt se epeece t thebest price point. Operators can go beyond one-size ts all data access to meet the speciceeds of the cstoes, cdg bsess owes, oe ges, eote wokes, ocs ses. Wth teed sece ps, sbscbes c:

Seect the dt sece ps best fo the

P o fo wht the eed, tes of oe d bdwdth speeds

Es pgde to hghe sece te whe the dt eeds chge

Receive timely real-time alerts and notications on usage

Solution Description:Opeet Teed Sece Cotos ebes opetos to depo ste dt sece tes.Operators can exibly congure subscriber entitlements to data access by combining et of optos cdg, bt ot ted to, bdwdth speed, oe owce,dece tpe, pot, dto .e. te bsed, te-of-d es, o the ecso ofspecied protocols or trafc types. When integrated with charging and subscriber portalsthese tes, ged e-te, optse etwok sge d sbscbe eees.


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COnSiDEraTiOnS WHEn DESiGninG DaTa TiErS

a be of fctos shod be cosdeed whe desgg d peetg Dt Tes.Soe of the ke cpbtes tht shod be cosdeed, whe ookg fo soto cdethe bt to:

Feiby Cngre Data Pan Parameters - Cete d eoe sece tes, wth tpeprice points, by exibly combining the following variables:

Speed: Set tpe dowod/pod speeds tes

voe: Set tpe dt sge qots tes

Time: congure plans with time-based quotas

Qot dto: set ep peod fo qot owce

Trafc types included: web, le transfers, video, etc.

appcto tpe cded:- vOiP, vOD, Fcebook, BtToet (P2P) etc

Device type: any device specic restrictions, including tethering to be applied

Pot- pecedece of sbscbe o ppcto, whe the etwok s cogested

Make it Persna with Sbscriber Entitements - use sece etteets d cstoeprole information to make more personalised decisions, by including:

Bg p tpe .e. pe-, o post-pd, o sposoed

Dt p tpe e.g. Spe-Fst p d ssocted Qt of Sece (QoS)

Sbscbe tpe: etepse, goeet, eegec seces, cose, etc

Dt oe d ep dtes

Threshold notication levels

Dece tetheg / dt bce shg pessos

Sbscbe deces ssocted wth the p Cotet cotos potecto

Location specic controls e.g. no data roaming allowed

Te-of-d o d-of-week estctos

usge ooes .e. sed qot gets ced oe to et oth

Rea-Time Nticatin and Qta Management - Ebe cstoes to ew cet sgebalances on-line, and automatically receive real-time notications and alerts:

Multiple usage notication levels e.g. inform a user they are approaching a balancetheshod

adce of chge e.g. f oege chge s to be pped o the e bot to pog chges

reew o pgde optos to pchse ddto dt owce

Pooto offes be bsed o octo, sesso ctt, te-of-d o sgefoto

Notication types e.g. redirects to web portals, SMS, IVR, etc.


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Sbscriber-Centric Enfrcement - Deliver a better customer experience by exibly enforcingthe codtos ssocted wth dt p. Opetos shod he the opto to choose fosee efoceet optos e-te, sch s:

Notication that a limit has been breached, with no action

Offe tepo gce peod befoe efoceet

Thotte sge bck to owe bdwdth speed, fo peod of te

Selective throttling of trafc types, e.g. only video is restricted until the next billingpeod

notf cstoe tht oege chges w pp

Bock sge, ethe tepo o peet

Integrated - wth chgg d sef-ce echss, sch s opeto d o-decepots, to ebe sbscbes to dc te the codtos of the dt p to:

upgde to hghe sece tes

Pchse oth o o-ecg bot-o e.g. tetheg

Purchase priority pass e.g., VoIP has higher priority over SMTP trafc accept dscoted pce, o fee pooto offes

Bdwdth o Ded


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SOluTiOn illuSTraTiOn

This section provides an illustration of policies and policy rules that can be dened to createTiered Service plans and how usage is monitored, notications sent, and rules enforced.

Step 1: Cngring the Fndamentas f the PanThe following table illustrates examples of network controls that operators can use to denesece tes.

CoNTRolS SERvICE TIERS ExAMPlE PARAMETERS

Speed

Pe

Stdd et

Stdd

Cost Se

up to 50 mbps dowod / 20 mbps pod



up to 1 mbps dowod / 512Kbps pod

voe

Hghmed

no

Cost se

50 GB20 GB

10 GB

1 GB

Trafc

Pe

Stdd et

Stdd

Cost Se

F iteet

iteet ec P2P

iteet ec P2P d vdeo

E, HTml Bowsg

Pot

Pe

Stdd et

Stdd

Cost Se

Pot #1

Best Effot

Best Effot

Best Effot

Dto

2 e

1 e

30 ds

7 ds

B- cotct

a cotct

30 d pe-pd oth ecg chge

Week pe-pd o-ecg chge

Efoceet

Throttle all trafc

Throttle all trafc excl HTTP

Oege

LTE trafc is throttled back to 3G speeds

O bsc web bowsg s petted

Ot-of-bde sge chged t $10.00/GB

Dece(fo obe)

Pe

Stdd Et

Stdd

Cost Se

Shed doge - stphoe p

Doge d tethe

Stphoe d tethe

Stphoe


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ExamPlE OF marKETinG

Fge 2: Epe of Sece Tes

CoNDITIoNS/EvENTS ExAMPlES oF BuSINESS RulES

Te-of-D

e.g. Pek s Off-Pek

Stdd cstoes pgded to et p speeds fo 11p-5, mo-F

Stdd Et cstoes ecee 20 hos of deo steg sece (pe th off-pek hs)Pe cstoes ecee ted sge o the weekeds

netwok Cpct Whe etwok s cogested P2P sbscbes e sbject to cogesto geet poces

Sbscbe attbtesGoeet d Etepse ccots e ee oed to owe teidetf sbscbes wth hgh ot scoes, to tget fo pootos

Opeto PefeecesVoIP trafc has higher prioritisation than SMTP trafcSef-ce cttes o opeto web pot e zeo-tedPe cotet sch s opeto sod deo ches e zeo ted

usge Efoceet dupgdes

Whenever user reaches 90% of usage allowance, send promotional notication to upgradeto et sece teOnce user reaches usage limit, send notication, and lower speed or prioritisation of trafcdg cogesto tes

rog Notify subscriber when roaming charge apply - Trigger notication / redirect when $50 spent

Pootos1 hour unlimited surng every weekendCstoes of og dto e.g. 2 es ecee pooto speed pgde o weekeds

Bot-o Optos

Priority pass: prioritise individual trafc during network busy hoursPchse 15 te Dt BoostEbe Tetheg

rog pckges

Step 2: Cstmise the Eperience

To provide more exibility and customisation of service tiers, operators can associate staticd dc bsess es bsed o be of codtos d eets. The foowg tbeprovides some examples of business rules that can be dened, and combined together.


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ExamPlE OF marKETinG

Pririty Pass Bt-n

Step 3: Aerts and Enfrcement Nticatins

usge s tcked, otoed, d ged e-te to ese the sbscbe s foedof allotted tiers of volume, speed, trafc, and/or prioritisation associated with the service tierof the sbscbe. lts d theshods ssocted wth the sbscbes p, sch s sgeoe d te ts, e efoced.

usage Metering

Figure 4: Notication Examples

Fge 3: Epe - Pot Pss


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Dublin, IRELAND 6 Beckett Way/Park West Business Park/Dublin 12, Ireland

Tel: +353 1 620 4600/Fax: +353 1 620 4990

Reston, Virginia, USA 11465 Sunset Hills Road/Suite 310/Reston, VA 20190

Tel: +1 703 480 1820/Fax: +1 703 435 0730www.openet.com [email protected] Copyright Openet Telecom, 2011


Step 5: Prmtins and Dynamic upgrades

Tgge pootos bsed o e-te eets o codtos sch s cet octo, dcurrent session. Use in-session redirects to offer dynamic, subscriber-specic promotions topse d coss-se seces. Cstoe c be e-dected to sef-ce pots, to ccept decee offe.

COnCluSiOn

Wth Opeets Teed Sece Cotos, sece podes c offe teed dt ps b:

aoctg etwok esoces bsed o tes of oe, speed/bdwdth, ppctotpe, o cobto theeof

Dc ppg bsess es bsed o e-te o sttc eets d codtos

mgg dd sbscbe sessos gst qot theshods e-te

Ebg sbscbes to pgde to hghe sece tes

Sending notications based on usage, charges, and/or subscriber prole

Efocg sge owces d f se poces to ese sbscbes e copgwth the sece ps

Teed sece ps ebe opetos to eet the g eeds of the sbscbe segetswhe esg eees tch the ee of e deeed b the etwok ssets. Fo oe

foto o Teed Sece Cotos, F usge, d othe sotos offeed b Opeet,pese cotct [email protected]

Abt oPENET

Opeet s the ost

ote pode of Sece

Optzto Softwe (SOS)to te oe coctos

d ed sece podes,

d wod ede poe poc geetsotos. To scceed, tods

opetos st kow thecstoes, depo ote

bsess odes d cotothe octo of etwok

esoces. Opeets offegse egeeed to ttct

sbscbes d pode opt epeece, ze

the cost to see the d

ze eeekgthe ost of ee etwok d

cstoe.

rked #1 b ifoetcs,Opeets Poc mge

d ssocted softwe hsbee depoed b opetos

the uted Sttes, Eope,as, afc, the mdde Est

d lt aec. Fo oe

foto, pese st www.opeet.co.

Step 4: N Srprises Aiding Bi-Shck:

Notications and Enforcement notications areset to sbscbes bsed o sge, adce-of-Charge, and/or subscriber prole. For example,whenever usage limits are reached, noticationsc be set wth pgde offe o dceof chge fo ddto sge. Bsed o opetos efoceet optos, wheee sbscbe eceeds hs owce, speed c beoweed dg tes of etwok cogesto.

Figure 5: Limit Reached Notication

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